Aug 2023 – Present · 2 yrs 7 mos · India

• all things marketing and distribution. my team here owns pipeline as the nsm. the team comprises of me, a revops lead who doubles up as a channel distribution lead, a pmm who doubles up as an events lead, and a design lead.

Jan 2023 – Apr 2023 · 3 mos · Remote · Remote

• Elevate.so is a sales commission automation platform that drives real-time visibility into accrued commissions for reps.
• Results: Built structured processes that took their monthly uniques from 400/month in January to 5,000 in May. Doubled their demo bookings during the period.

Aug 2022 – Feb 2023 · 6 mos · Gurugram, Haryana, India · Hybrid

• Worked with the talented folks at Loop Subscriptions, who have grown the firm to $1.5M in ARR inside 14 months of launching their GTM operations
• Results: First account closed inside 20 days of the engagement (ACV = $10,000). The playbooks have since closed multiple customers.
• Built their outbound playbook, targeting an extremely granular set of accounts dissatisfied with low NPS competitors. Analyzed attack points, penetration hooks and use cases to build compelling value propositions for each account. Documented the processes for scalable operations.
• Articulated key product marketing propositions, converted them into wireframes and worked with the design team for final landing page production.

Sep 2021 – Feb 2022 · 5 mos · India

• Revenue custodian

Apr 2021 – Sep 2021 · 5 mos · Gurugram, Haryana, India

Dec 2020 – Apr 2021 · 4 mos · Gurugram, Haryana, India

Feb 2018 – Oct 2018 · 8 mos · Bengaluru, Karnataka, India

• Enterprise GTM

Oct 2016 – Feb 2018 · 1 yr 4 mos · Bengaluru Area, India

• Acquired by Naukri.com

Dec 2014 – Sep 2016 · 1 yr 9 mos

• Built the core marketing construct that shifted the company from 30 leads / month to 2200 in a space of 22 months.
• MQL:SQL = 35%
• Mettl got acquired by Mercer in a $43M all-cash deal

Dec 2014 – Sep 2016 · 1 yr 9 mos

Oct 2012 – Dec 2014 · 2 yrs 2 mos · Noida, Uttar Pradesh, India

• At Weblores, I
• a) Dissect client briefs from N possible scenarios to figure out the most profitable lead/sale acquisition channels for her vertical.
• b) Make sure that the marketing $ of my clients are spread across these profitable channels equitably, to reap them a good dividend.
• c) Deploy modern SEO/PPC techniques for these projects to enable them to hit profitability sooner than the curve dictates.
• d) Find out winning strategies their competitors have deployed on www and either scale them or reform them or replicate them.
• e) Work on Pay-For-Performance models for the clients.
• All in all, everything under the sun.

Jun 2010 – Mar 2011 · 9 mos

• Worked with leading brands like Samsung, Unilever and Microsoft to unearth consumer insights for growth and new product development.