Oct 2021 – May 2022 · 7 mos · Remote

• ✪ Built & owned the MQL pipeline generation via all performance marketing channels such as Google search & display ads, LinkedIn ads, and Facebook ads.
• ✪ Worked closely with the SDR team & designed & executed Avoma's pilot ABM program for the North American region.

Jul 2019 – Oct 2021 · 2 yrs 3 mos · Mumbai Area, India

• ✪ Owned performance marketing channels for WebEngage, from budgeting & planning to execution, working closely with the regional marketing, sales teams, and advertising leadership to deliver the best ROAS possible.
• ✪ Built best in class digital practice through both our established channels, as well as through testing new channels & vendors.
• ✪ Explored new platforms and inventory sources to test where we could grow the business.
• ✪ Hands-on management and optimisation of paid social, display, and video campaigns to drive high-quality leads and pipeline for WebEngage.
• ✪ Work cross-functionally with the sales team to help drive success in lead management and to track and improve funnel efficiency including educating and training as required.
• ✪ Work with the sales team on managing Salesforce CRM processes, workflows, and reporting.
• ✪ Execute and manage key processes in WebEngage, including lead scoring, building nurturing and engagement flows, and more.

Jun 2016 – Jul 2019 · 3 yrs 1 mo · Mumbai Area, India

• ✪ Develop a digital marketing strategy in line with overall business strategy with a prime focus on demand generation & increasing Zycus' brand visibility online.
• ✪ Maintain & enhance company's existing website. Key initiatives include a design overhaul to increase the website conversion rate & visitor engagement.
• ✪ Develop & implement SEO strategy – projects include 'Procurement' glossary section, 99 procurement problems & re-visiting all website knowledge-hub pages.
• ✪ Launched employee advocacy contest across marketing, business development & sales teams.
• ✪ Simplified & automated lead measurement & reporting which in turn helped save countless people hours for the marketing team.
• ✪ Designed & executed mobile app install campaigns for Andriod & iOS platforms for 'Procurewise' - Zycus' first mobile app for procurement professionals.
• ✪ Keeping abreast of the latest industry developments by following popular digital marketing blogs & publications.

Dec 2015 – Jun 2016 · 6 mos · Mumbai Area, India

• ✪ Driving Facebook lead generation campaign for the company. Facebook became the primary source of quality leads for the company.
• ✪ Implemented SEO recommendations on the company's main website which lead to a 300% growth in organic visits over a period of 3 months.
• ✪ Assisted in implementing marketing & sales automation strategies which saved hours of manual work for sales & customer support team.
• ✪ Key player in defining + executing DRIP email campaigns for the organization.
• ✪ Doing customer journey mapping on websites (i.e optimizing navigation and architecture) – to engage them to go further close to converting.

May 2014 – Dec 2015 · 1 yr 7 mos · Mumbai Area, India

• ✪ Lead Digital strategist for Enago Japan. As a Digital Marketing Lead focused on Optimization for Japan, I am responsible for orchestrating the cross-functional effort to improve conversion and experience through testing and other data driven methods.
• ✪ Responsible for managing online marketing campaigns across international markets (Korea, China & Global) for organization’s three leading products - Enago, Ulatus & Voxtab.
• ✪ Devised a conversion rate optimization strategy for Voxtab - one of the world's leading English transcription service.
• ✪ Contributed to streamlining the organization’s existing workflow of cross-functional teams to improve efficiency & turn-around time.

Dec 2011 – May 2014 · 2 yrs 5 mos · Mumbai Area, India

• ✪ Individually responsible for Online Marketing (Google Search, Google Adwords & Google Local) for more than 60 SMBs based in Australia.
• ✪ Contributed greatly to company’s patented WebMagnet™ technology & related Research & Development. WebMagnet™ is a patented, advanced search engine marketing system designed by Exa to optimise digital properties for enhanced visibility in major search engines like Google, Bing etc.
• ✪ Expertise in Google Webmaster Tools.
• ✪ Expert in Wordpress CMS along with a deep understanding of SEO related functionalities of the framework.
• ✪ Highly skilled in using Web CEO - A keyword research tool and keyword ranking monitoring solution.
• ✪ Knowledge of using Google Docs for SEO KW research and competitor analysis.
• ✪ A strong understanding of SEO On-Page techniques.
• ✪ A thorough understanding of Product Management Systems and Product Search Optimization. Skilled in implementing E-commerce tracking for E-commerce websites using Google Analytics.
• ✪ Highly active in Team projects and adaptive to any given work environment.