Mar 2025 – Present · 1 yr 1 mo

• From 4Ps to Consumer Behaviour: A Game-Changer in Marketing!
• For years, I believed that the 4Ps - Product, Price, Place, and Promotion were the foundation of any successful marketing strategy. I applied this framework diligently and saw its impact firsthand.
• But as I delved deeper into the world of marketing, I realized that Consumer Behaviour holds the real power to drive business growth. Understanding how consumers think, decide, and act can completely transform the performance of a product, category, or even an entire organization.
• To capture this shift, I documented my decade-long insights in "The Science of Consumer Behaviour" - a comprehensive guide that explores how decoding consumer behaviour can unlock the next level of marketing success.
• ✅ Why This Shift Matters?
• While the 4Ps remain essential, understanding and leveraging Consumer Behaviour has become the driving force behind impactful marketing strategies.
• Grab Your Copy Now and Stay Ahead in the Marketing Game! 📚

Apr 2024 – Present · 2 yrs

• The Incubator Seed Management Committee (ISMC) reviews and evaluates startup presentations to the avail of Seed Fund (up to 50Lakh per startup max).
• About TIF AWaDH: Since its establishment in August 2020, IIT Ropar's Technology Innovation Hub for Agriculture and Water Technology Development (AWaDH) has successfully incubated 110+ startups, 50+ products, focusing on Deep Tech, Hardware Tech, Agri Tech & Food Tech, across six verticals: Agriculture Automation & Information Systems, IoT Systems, Water Treatment & Management, Water & Soil Assessment Processes, Stubble Management Systems & Urban Farming, and Nuclear Applications in Agriculture & Water.

Mar 2024 – Present · 2 yrs 1 mo

• 1) Leading Investor Relations for startups from the Liftoff program of Wadhwani Foundation.
• 2) Established strong relationships with prominent Angel Networks and Investment Houses in India.
• 3) Forged connections with premium incubators based in esteemed institutes such as IIMs, IITs, NITs, IIITs, etc.
• 4) Assisted over 150 startups in raising investments totaling over 65 CR+ in CY 2023.

Aug 2022 – Mar 2024 · 1 yr 7 mos

• 1) Responsible for fortifying the investor network at WEN, Wadhwani Foundation.
• 2) Tasked with providing support to startups from all over India in securing their initial or subsequent rounds of investment from Angels, VCs, or government grants and incubators.
• 3) Entrusted with the responsibility of cultivating collaborations and partnerships with prestigious Institutes/Universities, Incubators, Government Organizations, and Industry Associations across India.
• 4) Facilitated the successful funding of over 60+ startups in the first 8 months of CY 2023 through our network of investment partners, accumulating a total investment of more than 30 CR+.
• 5) Organizing weekly Demo Days and a monthly Startup Showcase to connect potential startups with investors for securing early-stage investments.

Sep 2023 – Present · 2 yrs 7 mos

• NIDHI Seed Support Program which is a Government of India initiative to provide financial assistance to early-stage startups. IIML EIC is one of the premium incubators to implement this program. The NIDHI Seed Support Program Committee will be responsible for evaluating startup proposals and recommending them for funding.

Nov 2022 – Present · 3 yrs 5 mos

• The Incubator Seed Management Committee (ISMC) reviews and evaluates startup presentations to the avail of Seed Fund (up to 50Lakh per startup max).

Nov 2021 – Aug 2022 · 9 mos

• I was responsible to strengthen the entrepreneurial ecosystem and supporting startups through various programs offered by CIIE. CO and its partners.
• Also conducted various programs to support startups including Incubation, Entrepreneur in Residence, Regional Accelerator Program, Hackathon and Bootcamp among others to support more than a hundred startups.

Jun 2020 – Oct 2021 · 1 yr 4 mos · Bhopal, Madhya Pradesh, India

• 1) Was responsible for establishing an entrepreneurial ecosystem at AISECT Group of Universities.
• 2) Delivered entrepreneurial education through various programs at campuses located in Bhopal (Madhya Pradesh), Bilaspur (Chhattisgarh), Khandwa (Madhya Pradesh), Vaishali (Bihar), and Hazaribag (Jharkhand).
• 3) Designed new programs for Atal Incubation Center – Rabindranath Tagore University (AIC-RNTU).
• 4) Assisted entrepreneurs and budding startups in reaching the next level through various programs at AIC-RNTU.
• 5) Identified incubatees and developed pipelines for AIC-RNTU Foundation.
• 6) Organized high-impact events to support the entrepreneurial ecosystem in central India.
• 7) Successfully brought investment partners on board to aid startups in raising funds.
• 8) Onboarded over 20 mentors and 7 investment partners for AIC-RNTU Foundation within a year.

Jul 2019 – May 2020 · 10 mos · Bhopal Area, India

• 1) Established India's first Media Incubation Centre at Jagran Lakecity University while serving as Head of the Centre for Incubation & Entrepreneurship.
• 2) In the role of Head of the Centre for Incubation & Entrepreneurship, designed policies and developed the structure for India's first Media Incubation Centre from the ground up.
• 3) Successfully integrated entrepreneurship education into the university's curriculum.
• 4) Established an Entrepreneurship Development Cell at the university to cater to students from various schools within the institution.

May 2019 – May 2020 · 1 yr · Bhopal Area, India

• Orchestrated the inaugural TEDx event at JLU.

Jul 2018 – Jul 2019 · 1 yr · Bhopal Area, India

• 1) Forged partnerships with over 50 corporate entities, including HDFC Bank, Axis Bank, DCB Bank, Yash Technologies, HDB Financial Services, ICICI Bank, S&P Global Market Intelligence, Times of India, My FM, and BYJU's, to recruit fresh talent from the university.
• 2) Successfully achieved 100% placement for Jagran Lakecity Business School, the flagship school of Jagran Lakecity University.

Mar 2017 – Jun 2018 · 1 yr 3 mos · Rajasthan, India

• 1) Led entrepreneurship education development in Rajasthan & and Madhya Pradesh for NEN.
• 2) Closely worked with 90+ educational institutes from Rajasthan & and Madhya Pradesh.
• 3) Supported premier institutes like BITS Pilani, IIM Indore, IIT Indore, MNIT Jaipur, and Banasthali University Jaipur to mainstream entrepreneurship at the campus.
• 4) Was part of the core team to organize E-Week 2018 (The largest entrepreneurial event in India).
• 5) Organized a faculty development program for Entrepreneurship faculties from 40 institutes in Rajasthan.
• 6) Organized E-Leader workshop for E-Leaders from 40 institutes of Jaipur.

Sep 2015 – Feb 2017 · 1 yr 5 mos · Bhopal Area, India

Sep 2011 – Aug 2015 · 3 yrs 11 mos · Bhopal Area, India

Apr 2010 – Jun 2011 · 1 yr 2 mos · Bhopal Area, India

Jun 2009 – Jul 2009 · 1 mo