Jul 2023 – Present · 2 yrs 8 mos · Pune, Maharashtra, India · Remote

Feb 2023 – Jul 2023 · 5 mos · Pune, Maharashtra, India · Remote

Aug 2021 – Feb 2023 · 1 yr 6 mos · Pune, Maharashtra, India · On-site

• Accountable for product GTM & ABM strategies with Market Segmentation, Positioning, Messaging, and increasing ROI for AI, ML and Automation products.
• Assisted CMO to set up a Marketing engine from the ground up for a new B2B Enterprise product under strict budget constraints.
• Responsible for Creating and Managing Content calendars, Budget allocation, Social Media, Influencer & Analyst Relations, Media Publication, External Agency coordination, etc.
• Data-Driven approach in Marketing Analytics, campaign results, Martech (Tool-based marketing), and ROI-oriented dashboards.
• Involvement in Demand gen activities Lead generation campaigns, Sales enablement, Account-Based Marketing, SEO and SEM, Promotion, and branding, etc.
• Collaborated with cross-functional teams like Product Management, Sales, Demand gen, Corporate Marketing, Marketplaces, etc.

Dec 2019 – Jul 2021 · 1 yr 7 mos · Pune, Maharashtra, India · On-site

• Creating a timeline & ROI-based marketing plan, strategic GTM, and demand generation for SaaS, AI, and automation products.
• Analyzing, improving & automate all the marketing channels and campaigns to continue the growth. i.e. ABM, Social Media, Google, PR & Webinar, Events & Conferences, 3rd party, etc.
• Managing marketing design, content creation, & Sales enablement process with a team.
• Handled year-long budget for product and mapped with ROI plan with different marketing activities.
• Executed end-to-end digital campaigns with coordination with internal teams and vendors.
• Maintained connections with analysts, influencers, and 3rd party partners for all the GTM and marketing activities.
• Created end-to-end marketing plan and budgeting allocation for a product that leads to leads and ROI.

Aug 2018 – Sep 2019 · 1 yr 1 mo · Pune/Pimpri-Chinchwad Area

• Responsible for developing, implementing and executing GTM strategic marketing plans for offerings/products to attract potential customers and build a brand.
• Planning product positioning, new product launches, organizing webinars, overall marketing strategies & campaigns, and corporate communications in conjunction with the company’s growth plan.
• Develop strategies and tactics to get the word out about our company/Product and drive qualified traffic to our front door by owning multiple channels like PR, outbound/affiliate marketing, ABM, Social media, SEM, SEO etc.
• Develop Thought Leadership programs for influencer audiences including media outlets, PR, 50+ blogs, and other areas as required.
• Ensuring successful participation in 14+ national and international trade shows, exhibitions, conferences, and events.
• Tracking & Analysing marketing data (PR coverage, campaign results, conversion rates, traffic, etc.) through Google Analytics, HubSpot, and CRM to help shape future marketing strategies.
• Representing the company on behalf of the COO in Forbes QnA expert panel discussion.
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development/optimization, advertising, events planning, etc.)
• Developing marketing collaterals, flyers, brochures, and advertisements with the help of the technical team and designer.

Dec 2015 – Aug 2018 · 2 yrs 8 mos · Pune/Pimpri-Chinchwad Area · On-site

• Responsible and accountable for the overall marketing effort of the products, eCommerce and Marketing Communications, branding..etc that resulted in consistent lead generation & sales increases.
• Strategized marketing plans, budgets & other marketing activities, including internet marketing, advertising, public relations, etc. also sharing weekly MIS with product managers and business heads.
• Successfully marketed 7+ sub-verticals and special projects into various sectors like Leadership, Technology, Corporate skill development, media, agriculture, events..etc in 3 years with steady growth.
• To help product managers strategies and plan their product offering for a healthy conversion ratio of above 9% and Increased average brand digital visibility by 106% Y2Y
• Tracking and monitoring the effectiveness of all Offline & Online marketing initiatives which generated 6,000+ leads every month through ATL & BTL Marketing, PR & News activities efforts including Events/Exhibitions/Association Meets, etc.
• Team management of content writers, developers, designers, and department coordinates vendors to drive brand and business online & offline.
• Coordinating with a creative team and website managers in developing and executing integrated marketing programs, including market analysis, tactical marketing programs, and lead generation through direct marketing, advertising, and PR campaigns.
• Implementation of CRM and LMS in the organization, also updating & upgrading based on inputs from the team also reporting on operational efficiency and process improvement regarding sales and marketing.

Sep 2014 – Nov 2015 · 1 yr 2 mos · Pune/Pimpri-Chinchwad Area · On-site

• Handled 28+ lead generation account-based campaigns directly with the team and Individually performed 8+ digital lead generation account-based campaigns.
• On a monthly basis shared 4,000+ pre-qualify sales lead every month within clients.
• Coordinating the 16+ digital marketing associates team & presenting the issues/challenges at the weekly meeting.
• Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging, and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns.
• Managed the social media feeds on a day-to-day basis. These would include creating or finding relevant content for platforms like Twitter, LinkedIn, and Facebook.
• In addition, also managed activities on the company blogs and proprietary platforms. Driving traffic to Machintel's portals and platforms by exploring in-depth knowledge of search engine optimization, pay-per-click, Google Ad words, etc.
• Regular changes in various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
• Created a database of emails for lead generation and follow-up on interested respondents.
• Worked to minimize list decay and unsubscribe while increasing the productivity of our email sends.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Recommend improvements or changes to internal processes and data processing to meet or exceed targets of digital marketing campaigns, and to achieve the highest level of client-customer satisfaction.

May 2014 – Jun 2014 · 1 mo

• # Project Title : To study & analyse the market potential of EOT Cranes in Power industry in India.
• This includes,
• ~ Identifying & defining marketing opportunities & problems.
• ~ Awareness of the company & its products in particular regions.
• ~ Determining how well customer needs is being met & investigating new target markets.
• ~ Identifying primary competitors & pinpoint their strengths & weaknesses.
• ~ Increasing the visibility of promotional messages among customers.
• ~ Being up to date with changes in Client’s needs & expectations.
• ~ Collecting and analysing secondary information.
• ~ Preparing Research Report.
• ~ Drawing conclusions and making recommendations.

Nov 2013 – Dec 2013 · 1 mo · Pune

• Worked on the process of getting sponsorship and promotion planning activities of Marathi film.
• And also did promotional activities and advertisement for the Marathi movie.

Feb 2011 – Apr 2011 · 2 mos · Pune

• Worked on ARM board, 8051 logic design etc which is required for the bots. And also organized and coordinated robotics workshops with them.