Rishabh Srivastava

CEO

Noida, Uttar Pradesh, India10 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in managing PnLs and annual projections.
Expertise in integrated marketing strategies for high-profile clients.
Passionate about driving growth through innovative marketing solutions.

Stackforce AI infers this person is a Marketing and Brand Strategy expert in the B2B sector.

Contact

Skills

Core Skills

Brand ManagementMarketing StrategyStrategic PlanningIntegrated MarketingClient ServicingAccount ManagementBrand Campaign ExecutionSales And Marketing Strategy

Other Skills

Ad ServingAd TargetingAd strategyAd traffickingB2B MarketingBrand MarketingBrandingBranding & IdentityCampaign StrategiesCreative StrategyCustomer MarketingDigital EducationDigital MarketingDigital StrategyEnglish

About

At VOLUME, currently serving as Brand Director, leveraging over four years of experience in brand strategy and marketing to drive growth-focused initiatives for high-profile clients such as Discovery Network, Noise Electronics, and Max Group. Expertise lies in shaping integrated marketing strategies by combining data-driven insights, cross-functional collaboration, and consumer profiling to maximize ROI and ensure cohesive brand experiences. A results-oriented professional with a proven track record in managing monthly PnLs, annual projections, and multi-channel campaigns. Skilled in client servicing and strategic planning, consistently delivering impactful solutions that align with business objectives. Passionate about enabling teams to achieve organizational success through innovative approaches and seamless execution of marketing strategies.

Experience

Volume (creative agency)

2 roles

Brand Director

Promoted

Mar 2023 – Present · 3 yrs · New Delhi, Delhi, India

Key Clients : Discovery Network, Noise Electronics, CBTL India, Max Group.
Responsible for Monthly PnLs and Annual projections with a growth focused strategy.

Product MarketingMarketing AnalyticsMarketing ResearchPositioning (Marketing)MarketingProduct Launch+14

Senior Brand Manager

Jan 2022 – Jan 2024 · 2 yrs · New Delhi, Delhi, India

Key Clients : Discovery Network, Noise Electronics, CBTL India, Max Group.
Strategic planning for assigned business units including brand plans, Yearly vision, 'Where to Play' and 'How to win strategy'.
Planned coordinated marketing approaches with focus on a multi- channel strategy that integrates and supports brand and business objectives.
Designed media & brand strategies based on TG profiling, consumer insights, competitor/market analysis, and appropriate media selection to maximise brands’ ROI.
Collaborated with creative, editorial, digital, PR, events, sales, human resources, and guest experience team to amplify key brand messaging across all channels to deliver a cohesive branded experience.
Manage Tier 1 contractual relationships with Micro Ambassadors and influences to create brand content, increase brand recall and awareness.
Conceptualised innovative, integrated media properties for clients to reach relevant TG, impact customer decision-making journey, and achieve marketing objectives like awareness.
Collaborated with Partner and internal cross functional teams to identify, evaluate and execute on ongoing growth opportunities and deliver marketing strategies, campaigns and commitments on time, on budget.

Marketing AnalyticsMarketingProduct LaunchCustomer MarketingOnline MarketingMarketing Budget Management+13

Omnicom media group india

Key Account management / Client Servicing

Mar 2019 – Mar 2021 · 2 yrs · Gurugram, Haryana, India

Marketing AnalyticsMarketingProduct LaunchOnline MarketingMarketing Budget ManagementDigital Education+10

Mad men marketing india

Marketing Consultant

Oct 2018 – Mar 2019 · 5 mos · New Delhi Area, India

Key Clients: Dabur Fem (HRC), Gulabari and One 8 Select
Ideation, Planning, and execution of Brand campaigns, against client briefs and Subsequent Servicing.
Successfully executed the role of ‘In house Media In charge’ at the one8 Select (A formal footwear brand by Virat Kohli) Brand Launch event, and also assisted on the 'Pre Buzz' campaign Ideation and execution drawing more than 18 thousand organic followers under 70 hours.
E-Commerce Specialist for the brand one8 Select.
Account management for Various Key accounts (End To End):
Dabur (Gulabari and Fem)
One8 Select
Market 99
Pernod Ricard (Imperial Blue, Royal Stag and Blenders Pride)
Account Management KRA,s including but not limited to Creating brand properties, calendars, and content deck Reporting and analytics.

Marketing AnalyticsMarketingSocial Media MarketingBrand ManagementBrand Campaign ExecutionAccount Management

Infolook solutions ltd

Sales And Marketing Specialist

Jan 2017 – Mar 2019 · 2 yrs 2 mos · New Delhi Area, India

Involved in Strategic Business development and mapping key accounts with a customer-centric approach across diverse industry clients.
Involved in target driven sales cycle from lead generation and qualification, responding to RFPs, pre-qualification to closing the deal. • Performed competitor analysis in terms of market reach, target audience & pricing
Segmented clients per solutions, services and AMC requirements.
Search Engine Marketing, Social Media Marketing.

MarketingSocial Media MarketingBrand ManagementSales and Marketing Strategy

Exponential

Ad Operation associate

Nov 2015 – Dec 2016 · 1 yr 1 mo · Noida Area, India

Published client approved advertising campaigns based over thousands of publishing partner pages
Planned and coordinated better execution of campaigns across 23 locations worldwide .
Monitored and fulfilled the client revenue by working in liaison with client facing teams
Successfully delivered campaigns for clients like Mazda, Toyota, Porsche, Nissan, Activision, Australian Federal Government, Minsitry of Defense (Australia)

Innotion technologies pvt. ltd.

Business developer

May 2014 – Nov 2015 · 1 yr 6 mos

Identifying Business opportunities and mentoring leads across di!erent verticals.
Manage & maintain a minimum of 40-50 completed calls per day primarily targeting decision makers
Ensuring daily/weekly updates of pipeline & provide an accurate forecast to the sales leadership
Analysis of market trends and customer preferences.