Dec 2018 – Jan 2023 · 4 yrs 1 mo · Gurgaon, India

• As COO, I led the operations, category and digital marketing teams in Bulbul 1.0
• Our orders grew from 0 - 10,000 per day peak volume in 10 months of launch. It was a crazy ride on all fronts.
• As all our orders were largely discretionary purchases, the blow because of COVID 19 pandemic was very hard on us. We did multiple rounds of experiments after which we decided to focus on influencer commerce in what we call Bulbul 2.0.
• In bulbul 2.0, I led a small team to do 2 experiments 1. selling digital content and 2. Launching Influencer powered brands.
• The mainstay of bulbul 2.0, which was influencer commerce showed a lot of promise and was acquired by the Good Glamm Group.
• Over our journey we raised $ 17 M from marquee investors namely Sequoia India, Surge, Leo Capital, Infoedge Ventures and CDH.
• I exited the day to day operations after the acquisition.

May 2017 – Jul 2018 · 1 yr 2 mos · Gurgaon, India

• Sourced and evaluated tech companies in Content, Real Estate and Travel space and offline companies in the healthcare domain.
• Worked with portfolio companies - Sharechat, Treebo and Playsimple.
• Led investment in hyperlocal news network Circle in August'17. The company went on to raise follow-on round from Venture garage and was acquired by Sharechat in August'20.
• Led the analyst hiring initiative (non deal responsibility)

May 2015 – Apr 2017 · 1 yr 11 mos · Gurgaon

• Built one of the fastest growing online pharmacies in India.
• Expanded operations to 5 cities, 500 orders per day and 100 people.
• Raised a $1M from IDG in participation with marque angel and institutional investors
• Exited to Netmeds in October 2016 and served as Director Strategy for 6 months.
• Netmeds later got acquired by Reliance.

Dec 2013 – Jan 2016 · 2 yrs 1 mo · New Delhi Area, India

• Built India's biggest Artist repository.
• Raised funds from GSF and marky angels in the Indian startup ecosystem.
• Sold to KWAN in early 2016.

May 2011 – Jul 2013 · 2 yrs 2 mos · Noida Area, India

• Key Responsibilities
• Driving Revenues
• Managing Relationship with Mobile Ad Networks
• Focussing of Increasing Usage and Engagement
• Finding Alternate Promotion and Revenue Channels
• Managing Reporting and MIS
• Analytics

Jun 2009 – May 2011 · 1 yr 11 mos · Mumbai Area, India

• Worked with TSS (Treasury securities and services) department. Lead a team of 4 team members. Primary responsibility was to understanding business specifications and make sure that a satisfactory and bug free product is delivered to the internal stake holders.

Jan 2009 – Jun 2009 · 5 mos · New Delhi Area, India

May 2006 – Jul 2006 · 2 mos · Panaji Area, India