Sanchit Gupta

Business Development Executive

Gurgaon, Haryana, India12 yrs experience

Highly Stable

Key Highlights

Led strategic direction in Battery as a Service and EV networks.
Established go-to-market strategies and B2B partnerships.
Created brand strategy driving profitability and user growth.

Stackforce AI infers this person is a Smart Mobility and EV Strategy Expert.

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Skills

Core Skills

Business StrategyGo-to-market StrategyBrand Management

Other Skills

C++CRMClient AcquisitionCompetitive AnalysisDirect SalesE-commerceFinancial ModelingLeadershipManagementMarket ResearchMarketingMarketing CommunicationsMarketing StrategyMechanical EngineeringMicrosoft Excel

About

At Mooving Smart Mobility, my focus has been on steering the company's strategic direction in the Battery as a Service (BaaS) and electric vehicle (EV) network domains. With a rich skill set in new business development and marketing communications, I've been pivotal in establishing go-to-market strategies and fostering B2B partnerships that have expanded our franchise network across India. My tenure has been marked by the successful onboarding of a significant user base and the creation of a robust brand strategy to drive gross merchandise value and profitability. Collaborating with original equipment manufacturers and financial institutions, our team has nurtured a thriving ecosystem that supports EV sales and enhances customer satisfaction through innovative technology solutions.

Experience

Mooving smart mobility and energy (a sar group company)

Business Lead- BaaS & EV Network, Franchise Business and Expansion

May 2020 – Jan 2025 · 4 yrs 8 mos · Gurugram, Haryana, India · On-site

1. Strategy
Go to Market strategy for SAR group’s energy infrastructure play – Mooving Energy Network in Battery as a Service (BaaS) and Charging Infra for light mobility and short haul logistics (Electric 2W and 3W).
Building long-term strategy – Need gap analysis, Product Market Fit, Problem Statement and planning to build up and scale by leveraging tech - Battery Leasing and Battery swapping services for EV 2W and E rickshaw market.
Setting up B2B partnerships and Franchise Network Pan India.
Creating brand strategy to drive GMV and profitability for the vertical.
2. Brand Building
Understanding competitor play, brand architecture, consumer perceptions, and desired brand imagery attributes & using it to design a playbook for brand building & architecture.
3. Portfolio Business, P&L Management
Responsible for delivering AOP targets - GMV, Shares, CM i.e. top line, bottom line & shares
Leading all key initiatives and driving closure with respective stakeholders
Managing & securing investments for all key initiatives and launches

Business StrategyFinancial ModelingGo-to-Market StrategyLeadershipPnL

Ola electric mobility pvt. ltd.

Senior Manager - Expansion and Growth

Aug 2019 – May 2020 · 9 mos · Gurgaon, India

Category Strategy and Implementation
Program Management
Go To Market
Alliances & Partnerships
Business Expansion
People Management and Development

Ola (ani technologies pvt. ltd)

City Head

May 2018 – Jul 2019 · 1 yr 2 mos · Delhi NCR

Headed Ola's food delivery arm Foodpanda in Delhi NCR.
Marketplace : Restaurant supply, planning and strategy.
Revenue Management
Growth Marketing
Logistics
Private label brands
Cloud Kitchens

Freshmenu

Director

Jan 2018 – Jun 2018 · 5 mos · Delhi NCR

Swiggy

2 roles

City Growth Manager

Apr 2017 – Jun 2017 · 2 mos

Marketing Manager

Feb 2016 – Mar 2017 · 1 yr 1 mo

Developing strategies for customer acquisition, maintaining the requisite CAC and thereby accomplishing brand/business objectives.
Developing and executing marketing calendar of the quarter to meet business targets.
Driving Complete ATL of the city including OOH, Print, Radio, etc.
Driving effective BTL campaigns in RWA, Street Activations, College Activations, Restaurant Activations, etc.
Complete Media Planning to accomplish order targets, Average Order Value, Orders/User and maintaining cohorts.
Creation and execution of OOH, Print and Radio Creatives.
Team Management: Managing a team of marketing executives to accomplish quarterly targets
Trade Marketing across 3000+ restaurants to ensure visibility points in the city
New area launches to drive traffic and active users.
Agencies: Choosing the right agencies for events, media buying, etc depending on the scale and cost of the event.
Post Campaign evaluation based on the set business metrics and ensuring course corrections for future.
Sponsorships: Sponsoring key events in the city to drive new customer acquisition. Also fixing deliverables which are in sync with the key propositions of the brand. Key Sponsorship handled: Grub Fest

Sheroes

Assistant Sales Manager

May 2015 – Dec 2015 · 7 mos · Noida Area, India

1. As an Assistant Sales Manager I was continuously looking for partnerships with companies across all sectors and domains so that they can reach out to SHEROES community of more than 4 lac urban and educated women for diversity hiring, employment branding and product launching.
2. My role also included developing new leads and pitch them a digital product of engagement with the platform. It also includes making first hand marketing proposals, closing and negotiating terms and commercials of the contract, and suggests various iterations and changes in the product to the product team in accordance with customer feedback.

Sushma apparels (start-up)

Partner

Jan 2012 – Jan 2016 · 4 yrs · New Delhi Area, India

As partner I was responsible for bringing bulk orders for my production unit throughout the year keeping in mind seasonal market fluctuations.
It involved direct marketing of an apparel range and negotiating on pricing with Distributors and Retailers.
I devised an even way of profit and revenue distribution among production unit, distributors and wholesalers.
Managed bulk purchase of fabric, timely delivery of orders and payments.
Worked on various models with retailers and distributors through Inventory and Sale or Return Model.
Devised a proper workflow model in terms of delivery time, payment system, order flow and logistics to keep the various business processes run smoothly.
Managed a workforce of more than 150 skilled workers
Roping in new clients and orders by sale support tools like proposal, formulations, presentations etc.
Keeping abreast of market trends and live feed on competition in the market.
During this period I scaled up the business by four times.
Launched, Bureaucrat (Men's wear brand) on all e-commerce platforms so that it reaches as many people as possible.
It also included all operations, marketing and timely delivery of products, along with managing customer feedback.