Dec 2021 – Jan 2025 · 3 yrs 1 mo · Austin, Texas, United States · On-site

• IT teams Work Wonders™ with 1E, the automated platform that finds and fixes issues before they ruin anyone’s workday. The result? Smooth technology delivery, better security, and happier employees doing their best work without interruption.
• Hired as Chief Marketing Officer in year one and took over CRO in my second year; expanded role to General Manager of the Americas (82% of ARR) in year 3. Responsible for companies GTM strategy throughout my tenure.
• Grew ARR 93% during my three year tenure, while keeping sales and marketing budget and employee count flat. Rule of 57 (30% EBITDA, 27% growth) company when acquired by TeamViewer.

Dec 2020 – Feb 2022 · 1 yr 2 mos · Austin, Texas, United States

• We’re united by a mission: to make the world a safer place. Corvus Insurance uses artificial intelligence to better understand commercial insurance risk. Our software empowers brokers and policyholders to better predict and prevent complex risks through data-driven tools and Smart Commercial Insurance® policies. This allows us to reduce or eliminate the impact of adverse events, creating a safer world for everyone.
• Drawing inspiration from the intelligent, tool-building corvid family of birds, we are a team of high-flying collaborative builders.

Dec 2018 – Dec 2020 · 2 yrs · Austin, Texas, United States

• I led LogicMonitor’s global Marketing organizations (over 80 people) and managed >$20M total budget. The scope of my organization included: Brand & Communications, Demand Generation, Business Development, Product Marketing, Creative Services, Digital & Web Development, and Sales Enablement.
• I joined LogicMonitor post-Vista Equity acquisition and began the process of transforming the marketing function to focus on building pipeline via efficient digital-first demand generation, growing company, and brand awareness, and delivering persona-specific content throughout the funnel. During this transition my team and I:
• Led LogicMonitor brand refresh; overhauled company’s positioning and messaging to focus more on business value.
• Developed a new website designed to reduce friction in the customer journey and increase conversion to leads
• Launched the company’s first user conference
• Developed first Marketing Contribution and Influence Model setting quarterly and annual pipeline and lead goals for each global region and customer segment.
• Developed personas and shifted LogicMonitor’s overall GTM to an Integrated Campaign model
• Increased awareness of LogicMonitor with key audiences through expanded analyst and media relationships and tactics
• Updated company, product, and customer content, including key Sales collateral such as the first call/meeting pitch deck, to align to updated LogicMonitor value-based positioning
• In 2019 the Marketing team delivered 170% of Marketing Originated Pipeline goal and 124% Marketing Originated Bookings goal. This was 97% y/y growth of Marketing Originated Pipeline and 54% y/y growth of Marketing Originated Bookings.

Jan 2018 – Jan 2022 · 4 yrs · Austin, Texas Area

• Marathon Kids is a nonprofit organization, headquartered in Austin, TX, that is dedicated to improving the health of children by providing them with the motivation, tools and support to live happier, healthier lifestyles. Marathon Kids started out with the simple mission to introduce children to the joy of running, but it has evolved into the only evidence-based running/walking program for elementary school kids in the United States.
• Previously served as Director of the Board of Advisors.

Jan 2016 – Jan 2018 · 2 yrs · Austin, Texas Area

• TopRight is a boutique strategic marketing firm founded in 2006 by consultants from top consulting firms (McKinsey; Booz & Company) and comprised of operating executives with extensive executive leadership backgrounds from CEO to CMO to senior marketing and sales practitioners from leading agencies and companies (Apple, VeriSign, Coca-Cola, WorldPay, Delta, B-M/Y&R, Omnicom)
• At TopRight we are best known for our work in "Transformational Marketing”, helping our clients redefine customer engagement in order to develop sustainable and profitable relationships with their customers: giving their customers a reason to care, a reason to buy and, most importantly, a reason to stay. Transformational Marketing begins with ensuring you have the right story, the right strategy, and the right systems, the building blocks of TopRight’s "3S Playbook". And each customized Playbook, and every play, must pass the test of Simplicity, Clarity and Alignment across all marketing and sales, internally and externally, across every communication, every team, every initiative, every customer touchpoint, with ruthless consistency.
• How do the 3S’s work?
• Story: It all starts with why you do what you do – and how that empowers your customer, which shapes and defines everything about you – and your position in the market
• Strategy: Once you have your story, it’s critical that it reaches and connects with your customers, in formats that they consume, through channels they value and use, and across every touchpoint.
• Systems: The best strategies are only as effective as their tactical execution. We help you operationalize the strategy through process, organizational structure, roles, performance metrics, culture, and technology.
• Transformational Marketing can and will transform your business. At TopRight, getting this right for our clients -- transforming their businesses -- is our "why" we do what we do.

Jan 2016 – Jan 2018 · 2 yrs · Austin, TX

• In 2002, the Austin City Limit Music Festival contacted Hudson's owner Chef Jeff Blank to help them spearhead their efforts to entice local restaurants to join the festival's food court. Their goal was to create festival food that would emulate the unique heritage of Austin cuisine. 15 years later, The Mighty Cone is a staple of the Austin food scene. We are the largest vendor at ACL Fest, have two permanent locations, and two mobile trucks serving events all over the Austin area.

Jan 2015 – Jan 2016 · 1 yr · Austin, Texas Area

• AffinityAnswers is the creator of the industry’s first platform for predictive branding. Predictions are achieved through proprietary mutual affinity algorithms that measure active social engagement data across 50,000 brands & 400 million people worldwide. Brands, agencies & ad tech companies use our platform to go beyond standard “look-alike” audiences and discover & activate higher performing “act-alike” segments for programmatic, social, or TV advertising. The company also measures marketing effectiveness across all media using our proprietary TrueAffinity™ branding metric. Headquartered in Austin TX, AffinityAnswers has offices in New York City, Chicago, Los Angeles & Bangalore.
• I am leading global marketing efforts at AffinityAnswers: branding, communications, digital, social demand & lead generation, and partner marketing.
• Discover your brand’s affinities and available Oracle Data Cloud segments now at www.AffinityAnswers.com with our AffinityExplorer app.

Jan 2014 – Jan 2015 · 1 yr · Austin, TX

• Led the Go-to-Market organizations and motion at People Pattern, the developer of a segmentation & user classification platform that provides insights from both proprietary & open data using Natural Language Processing and Machine Learning. Joined prior to product release or Series A Funding (led by Mohr Davidow); launched initial marketing campaigns; sold direct and through agency partners to brands such as TOMS, McDonald's, Samsung, Cisco and WeTV.

Jan 2013 – Jan 2016 · 3 yrs · Tucson, Arizona Area

• Advising SaaS company serving parent-teach organizations on Sales and Marketing; assisting with the launch of PTOffice product suite

Jan 2011 – Jan 2014 · 3 yrs · Austin, Texas Area

• Led the development of Bazaarvoice’s go-to-market strategy via the Channel and Partners across all verticals and regions. Developed and executing associated marketing campaigns leveraging Bazaarvoice’s technology, agency, system integrator and consultant partners. Further built Bazaarvoice's partner ecosystem and delivered ~$750k in partner sponsorships. Led North American Sales and Business Development efforts via creative and digital agency partners.
• Additionally led marketing activities for the SMB segment post PowerReviews merger.

Jan 2010 – Jan 2014 · 4 yrs · San Marcos, TX

• Taught "Principles of Marketing" to undergrad juniors and seniors. Rated 4.73/5.0 by students - above course and department average.

Aug 2009 – Oct 2011 · 2 yrs 2 mos

• Managed the generation of S&P vendor partner funding via MDF, rebates, etc. for the Consumer and SMB organizations. Responsible for establishing the right processes for funding, budgeting, and overall engagement with both S&P partners and Dell business segments, as well as managing the CSMB S&P Partnership team.

Jun 2007 – Aug 2009 · 2 yrs 2 mos

• Managed the US Medium Business (>$2B Rev) Lifecycle Marketing team. Responsible for overall strategy, planning, execution and measurement of Medium Business lead-to-revenue and ecommerce activity
• Business Intelligence – RAD customer database and targeting
• Demand Gen and relationship campaign/program creation and execution
• Lead Gen and CRM campaign (via SFDC and Eloqua) strategy and targeting leadership
• Sales/Marketing campaigns integration and tool enablement
• Event strategy and execution
• Ecommerce merchandising and conversion
• People management / cross-team leadership
• Innovation – team won the CE Chairman Award (highest customer experience award at Dell; presented by Michael Dell)

Jun 2006 – Jun 2007 · 1 yr

• Led US Channel Partner Marketing Programs
• Channel messaging and contact strategy creation
• Marketing support of public launch of Dell's PartnerDirect channel program
• 3-year marketing planning and strategy

Nov 2003 – Jun 2006 · 2 yrs 7 mos · San Antonio, Texas Area

• Priced over 2k packaged telecom deals; won ~40% of the opportunities representing over $1B in revenue
• Pricing expertise
• P&L responsibility
• Pricing model and process development
• Post-merger process design & team integration
• Training lead

Jun 2000 – Nov 2003 · 3 yrs 5 mos · Greater Atlanta Area

• Developed and communicated strategy and process business recommendations for CXO-level corporate leadership while managing project resources and deliverable timelines.
• Business/management consulting
• Go-to-Market strategy and planning
• Consumer and Business CRM design

Jun 1997 – Jun 1999 · 2 yrs · Dallas/Fort Worth Area

• Marketed Alcatel-Lucent's optical networking vision and $300M product line to new and existing domestic customers. Led Optical Networks group Sales support programs, merchandising plan, event strategy, and product branding initiatives
• Product line management
• Product branding and positioning
• Agency management
• Customer, conference and tradeshow presentations

Jun 1994 – Jun 1997 · 3 yrs · Dallas/Fort Worth Area

• Engineered and priced network architectures to customer specifications; released equipment orders to Manufacturing, monitored equipment delivery schedules and field implementation activities
• Hands-on data center experience
• Full Sales-cycle support

Aug 1992 – Dec 1992 · 4 mos · Research Triangle Park, NC

• Internship in IBM's PC division's Failure Analysis Lab

May 1992 – Aug 1992 · 3 mos · Greenville, North Carolina Area

• Worked the evening shift in Sprint's Remote Electronic Maintenance Center. Responsible for monitoring and repairing network / switch alarms and failures.