Anirban Choudhury

Business Development Executive

Bengaluru, Karnataka, India19 yrs 4 mos experience
Highly Stable

Key Highlights

  • Over 18 years of leadership experience in business development.
  • Expert in scaling businesses and building B2B relationships.
  • Proven track record in fintech and banking solutions.
Stackforce AI infers this person is a Fintech expert with extensive experience in B2B business development and strategic partnerships.

Contact

Skills

Core Skills

Business DevelopmentTechnology SolutionsPaymentsSales ManagementTeam ManagementMarket StrategyRelationship Management

Other Skills

AaaS SolutionsB2BB2B SalesBancassuranceClient Relationship ManagementClient SatisfactionConcept Based SalesCorporate Relationship ManagementCreditCredit RatingDistribution ManagementMarket ExpansionMarket PenetrationMarketingMarketing Activities

About

Over 18 years of experience in leadership and strategy design positions in Profit Center Operations, Business Development, Large Corporate Relationship Management, Large Enterprise and PSU Business, Channel Management, Fintech, TSP, Payments, SME Business, Credit Rating, Banking, Group Life Insurance and Pension products. I Specialize in creation and growth of new business units and scaling up existing businesses. I'm highly successful in building valuable relationships in B2B Business & dealing with CXO level decision makers and business partners. Proficiency in overseeing major corporate and PSU/PSB relationships. I see myself as a solution provider and enabler for the stake holders in the B2B space. I specialize in leveraging latest technologies to create value for my clients. At NPST I am bringing in the latest technology solutions to our Banking Partners to provide them with scalable solutions which reduce their GTM and help their customers. At PayMate I enabled AaaS and PaaS Solutions for BFSI clients and at NiYO I was leveraging technology to provide digital banking solutions. Previously, part of the core team of United Cashback India, operating in a niche market space, closed the biggest deals, contributed to more than half of the revenue and helped set up & led the team contributing to its success. At Matrix, I led the Regional Corporate Business team where I changed the way the business was geared to an acquisition focused one, leading to several large Enterprise Client wins. While heading the South Zone, for SMERA Ratings oversaw more than doubling of business. In the Insurance Space, was heading the fund & term business of the Group Business Vertical in Karnataka, Goa & Chennai regions and set up the Banc-assurance and Credit Life Vertical of Bharti Axa from scratch in South India. I began my career in the financial industry with Citibank N.A., where I was handling Major Corporate Relationships for the bank with major IT Companies like Infosys and Wipro. Specialties: Setting up & successfully running business franchises, Experienced in Strategic Planning & Management and Profit Centre Operations. Expertise include Business Development, Sales & Marketing, B2B Business, Credit Rating, MSME Business, Channel Management, Group insurance Business, Relationship Management and Team Management.

Experience

Network people services technologies ltd. (npst- banking and payment solutions)

Assistant Vice President

Aug 2024Present · 1 yr 7 mos · Bengaluru Area, India · On-site

  • Leading the Go to Market and business development effort for NPST in the South and East India Market.
  • Consolidating the leadership position of NPST in delivering Technology Solutions across the spectrum of the Financial Value chain by serving Banks, Fintechs, Aggregators and other Industry Players.
  • Keenly focused on the acquisition of new Banking Relationships to ensure scalable solutions which reduce fragmentation and operational inefficiencies.
  • Working with Product, Technology and Business teams of partners to add value in their growth journey and create value for NPST.
  • Working with Internal Stakeholders to design better and more effective solutions which increase client satisfaction and lead to profitability and growth for the team.
  • Leading the team in South and East towards sustained Growth. Upwards and Onwards!!!
Business DevelopmentTechnology SolutionsClient SatisfactionMarket Strategy

Paymate

Assistant Vice President

Dec 2019Aug 2024 · 4 yrs 8 mos · Bengaluru, Karnataka, India · Hybrid

  • Led the GTM & business development efforts for PayMate in South & East India Markets and provided solutions to all stakeholders in B2B Payments ecosystem.
  • Worked with leading Banks to create and Scale up AaaS and PaaS Solutions. Worked with Solutions Teams of major banks for increasing revenue from existing bank relationships. Led PAN India AP & AR product launches with existing bank relationships to increase Revenue.
  • Steered PaaS and AaaS initiatives of the company and New Bank Tie ups like HDFC Commercial Cards and ICICI BCCL with 1st month additional volume of over 100 Cr.
  • Set up the Bank Relations and Business in South and East across Bangalore, Chennai, Kolkata
  • and Hyderabad and set the business ground up from 0 to about $100 M in year 1.
  • Identified & established strategic alliances / tie-ups with other business partners, resulting in deeper market penetration and Revenue Growth.
  • Delivered $1.7 Billion in TPV in South and East in FY 23.
  • Acquired and Managed major corporate clients including like Shriram Group, Birla Corp, Shree Cements, TeamLease and Redington and so on
  • Led high performance cross-functional teams towards accomplishment of common goals and managed multiple stakeholders across leadership & engagements.
  • Formulated strategies for maximizing profitability & revenue generation and executed plans to reach out unexplored market segments for business expansion.
Business DevelopmentPaymentsAaaS SolutionsPaaS SolutionsRevenue Growth

Niyo (niyo solutions inc.)

Zonal Sales Manager - South

Nov 2018Dec 2019 · 1 yr 1 mo · Bengaluru Area, India

  • 1. Lead the Distribution Team in South
  • 2. In charge of the P&L in South Region
  • 3. Manpower management
  • 4. BTL Marketing Activities and Brand awareness
  • 5. Cross Sell
  • Designed and executed the Go to Market Strategy of the company in South encompassing all 5 states and covering all major districts apart from the Metro cities.
  • Recruited, Trained and mentored the team. On my exit we were opening over 17000 accounts in a month.
Distribution ManagementP&L ManagementMarketing ActivitiesTeam ManagementSales Management

Cb vat

Zonal Head - South

Jul 2016Nov 2018 · 2 yrs 4 mos · Bengaluru Area, India

  • 1. Devise a go to market strategy for the South Indian Region for a Global MNC making it's Indian foray.
  • 2. Own the Top and bottom line in the region under management
  • 3. Above and Below the line Marketing
  • 3. Plan, Project and Execute Manpower planning
  • 4. Setting up of sales and operations in multiple markets in the region
  • 5. Own, Present and Grow the Cash Back Brand in the target segment of CXOs of Major Corporations
  • Single handedly managed the highest contribution (60%) to the organization's topline and bottom line. Acquired major blue chip companies like Harman, MBRDI, Novozymes, Continental etc.
Market StrategySales OperationsMarketingSales Management

Matrix cellular (international) services ltd.

Asst. General Manager - Corporate Business

Mar 2015Jun 2016 · 1 yr 3 mos · Bengaluru Area, India

  • As the head of the Corporate Business vertical in the region, I was responsible for leading the team in achieving sales targets and ensuring number and revenue growth.
  • I personally led the team in generating new leads and closing B2 B deals, this includes market scoping, estimating, proposal design and negotiation
  • I was also responsible for maintaining and growing relationships with the existing clients.
  • The profile also involves re-skilling of the current team and recruitment of new team members
  • All this ensured that the team is became the biggest contributor in the Enterprise Business Segment with the highest per person productivity.
Sales ManagementB2B SalesClient Relationship ManagementBusiness Development

Smera

3 roles

Asst Vice President

Promoted

Jan 2015Feb 2015 · 1 mo

  • Heading the Business development and growth in the South Zone
  • Developing new Business strategies to increase efficiency of the sales force and sales process
  • Increase Market share across product lines and territories
  • Over all profitability of the region
  • Team Leader
Business DevelopmentSales StrategyMarket PenetrationSales Management

Deputy Regional Manager

May 2014Jan 2015 · 8 mos

  • Expanding the business leadership position in the existing territories.
  • Penetration of new markets
  • Increasing the presence and establish dominance of SMERA Ratings in the newer markets
  • Significant expansion of the team
Market ExpansionTeam ManagementBusiness Development

Area Development Manager

Sep 2012Apr 2014 · 1 yr 7 mos

  • Maintaining and expanding the leadership position of SMERA in the Credit Rating Domain in the Territory and Products handled
  • Ensuring profitability of the region under management at all times.
  • Maintaining and expanding Bank and Financial Intermediary relationships for more effective distribution of Credit Ratings
  • Creation of newer channels for distribution and developing sales strategies and plans
  • Recruitment, Training and Mentoring of the sales Team
  • Handling Compliance
Credit RatingSales StrategyBusiness DevelopmentSales Management

Bharti axa life insurance

2 roles

Assistant Regional Sales Manager, South - Group Insurance, Employee Benefit and Credit Life

Apr 2010Sep 2012 · 2 yrs 5 mos

  • Regional Head for one of the highest revenue earning verticals for the company
  • Handle Multiple Partnerships to significantly ramp up Top and Bottom Line
  • Business Development for new strategic partners
  • Expand and Grow the Team and the Franchise
  • Implementing new marketing initiatives and enhance cross sell
Business DevelopmentPartnership ManagementSales Management

Zonal Relationship Manager - South, Bancassurance

Sep 2008Apr 2010 · 1 yr 7 mos

  • Heading team of Regional Managers to drive business growth through Channel Partners.
  • Responsible for Top Line and Bottom Line Growth
  • Managing diverse partnerships ranging from Consumer Finance Companies to HNI Wealth Management Companies
BancassuranceSales ManagementBusiness Development

Citibank india

Asst. Manager

Aug 2006Sep 2008 · 2 yrs 1 mo · Hyderabad Area, India

  • Corporate Relationship Management. NRI Banking
  • Handled multiple Corporate B2B relationships with major IT companies for the NRI banking business of Citibank
Corporate Relationship ManagementNRI BankingRelationship ManagementBusiness Development

Education

Amrita School of Business - Coimbatore

MBA — Marketing

Jan 2004Jan 2006

Alagappa Chettiar Government College of Engg &Tech, Karaikudi -

Bachelor of Engineering — Electrical and Electronics

Jan 1999Jan 2003

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