Sep 2022 – Sep 2025 · 3 yrs · Chennai, Tamil Nadu, India · Remote

• I use narratives, storytelling, and content to build B2B founder authority and businesses on LinkedIn.

Nov 2021 – Oct 2022 · 11 mos · Chennai, Tamil Nadu, India · Remote

• I was the first dedicated product marketing manager for FarEye’s mid-mile business, reporting to the CPO. I single-handedly led product and feature launches, including zero-carbon sustainable shipping solutions and long-route tracking, helping acquire new customers for the business. I built go-to-market content, enabled sales teams, and refined the platform’s UX and messaging. Also, I secured recognition in Gartner’s Magic Quadrant. These combined efforts drove 23% of revenue for FarEye’s mid-mile business in FY 2021–22.

Jan 2021 – Jun 2021 · 5 mos · Chennai, Tamil Nadu, India · Remote

• I led product marketing for Retina 360, a software platform designed to improve the performance of wind and solar energy assets. I revisited the ideal customer profile and developed persona-based messaging for investors, asset owners, operations managers, and operators. Working closely with renewables experts, I researched market trends and helped product management refine the product-market fit.

Oct 2016 – Dec 2019 · 3 yrs 2 mos · Chennai Area, India · On-site

• Led product marketing, technical evangelization, and sales enablement for ABB’s GridEdge division, launching ABB PowerStore and ABB e-mesh globally. I created multilingual product literature, trained 4,000+ frontline sales members, and ran demand generation campaigns across multiple geographies. I also came up with segment-based marketing programs for the renewables business. The culmination of my efforts manifested as a robust USD 14.5 million sales pipeline for the microgrid and renewables business.

Mar 2015 – Sep 2016 · 1 yr 6 mos · Chennai · On-site

• I was the product, content, and technical marketing specialist for SolarWinds’ Virtualization Manager (VMAN) and Storage Resource Monitor (SRM) products. I created top-brass content to drive leads, conducted research to tinker with product capabilities, ran surveys to track CSAT, and built loving user communities around the products. My efforts contributed to consistent product growth (13 to 14.5%), helping VMAN and SRM grow profitably.

Apr 2012 – Feb 2015 · 2 yrs 10 mos · Chennai · On-site

• I was Kaar’s first brand & communications hire, starting as an individual contributor. In just nine months, I built a team of writers, designers, and event specialists. My team and I repositioned Kaar as a niche SAP implementation partner across India and the Middle East, revamping its brand identity and website. We ran programs on leadership visibility, thought leadership, and employer branding. Our efforts helped global expansion, secured multi-million-dollar empanelment deals, forged strong SAP partnerships, and attracted top-tier SAP practitioners.

Nov 2010 – Mar 2012 · 1 yr 4 mos · Chennai · On-site

• Alongside the Head of Marketing, I set up the company’s first marketing and communications engine. I led the company’s transition from a founder-led to a marketing-influenced business within a year. A few highlights include repositioning the corporate identity with a new website, launching a high-engagement webinar series that generated a USD 2 million pipeline, and activating the company’s social presence to grow organic followers by 24%.

Mar 2010 – Oct 2010 · 7 mos · Noida, Uttar Pradesh, India · On-site

• I managed internal communications, brand advocacy, and employee engagement programs across 26 countries. Through multiple internal channels, I helped reinforce HCL’s ‘Employees First, Customers Second’ philosophy. I also had the privilege of launching the book Employees First, Customers Second, authored by CEO Vineet Nayar, which raised USD 26,000 for the charity partner CRY.

Jul 2009 – Dec 2009 · 5 mos · Chennai, Tamil Nadu, India · On-site

• Ogilvy was my first peek into the world of brand communications. Luckily, I got the chance to work on consumer and retail brands like Viveks Retail, ITC Mangaldeep, and Kaaleshwari Refineries. Communication legends taught me how ideas, brand identity, and campaigns shape the way people perceive a brand.

Jun 2006 – May 2008 · 1 yr 11 mos · Chennai, Tamil Nadu, India · On-site

• I began my career as a campus recruit. I learned data warehousing (Informatica) and worked with APL Logistics. It was my first grand exposure to how technology silently operates a global supply chain giant from behind the scenes. The experience sparked my curiosity to pivot into the bigger story behind businesses.