Neelaksh Mathur

Creative Director

Bengaluru, Karnataka, India6 yrs 4 mos experience

Highly Stable

Key Highlights

Established CRED's unique brand identity in fintech.
Produced engaging live comedy shows and content.
Diverse creative background enhances brand storytelling.

Stackforce AI infers this person is a creative leader in Fintech and Entertainment industries.

Contact

Skills

Core Skills

Brand StrategyMarketing StrategyEntertainmentFilm Production

Other Skills

Adobe LightroomAdobe PhotoshopAdobe Premiere ProBranding & IdentityComedyCopywritingCreative Problem SolvingFictionGraphic DesignProduct MarketingSketchSocial MediaStand-up ComedyTVCsWeb Content Writing

About

brand marketing executive with a cultural edge. i make brands that actually mean something. at CRED, i built a brand voice from scratch. injected personality into fintech, making it less boring. i do stand-up, produce shows, and run an art collective. these fuel my creativity and inform my work.

Experience

District by zomato

Creative Director

Feb 2025 – Present · 1 yr 1 mo

Brand StrategyMarketing StrategyProduct MarketingSocial Media

Cred

Creative Director

Aug 2019 – Nov 2024 · 5 yrs 3 mos · Bengaluru, Karnataka, India · On-site

Led the creative vision and development of brand identity from scratch, establishing CRED as a differentiated brand in the fintech space.
Creative directed innovative product marketing campaigns, including IPL campaigns, ensuring consistency in brand voice across all consumer touchpoints.
Managed and collaborated with external agencies to deliver high-impact creative work, while leading an in-house team to ensure excellence across all product, social media, and influencer channels.

Mccann worldgroup

Creative Copywriter

Apr 2019 – Jul 2019 · 3 mos · Greater Bengaluru Area

Clients: RedBus, Udaan, Britannia, and Ujjivan bank.

Vice asia pacific

Creative Intern

May 2018 – Jul 2018 · 2 mos · Mumbai Metropolitan Region

Worked on fiction and non-fiction digital content for VICE India. I was the Host for VICE India's "Yeh Kya hai?" and "Inside a robber's mind" shows.

Mccann worldgroup

Creative Intern

Apr 2017 – Jul 2017 · 3 mos · Greater Bengaluru Area

Clients: Britannia, RedBus

Times of india

Intern

May 2016 – Jul 2016 · 2 mos · Greater Ahmedabad Area

Worked as an intern with the "Entertainment" team, and published 3 articles for Ahmedabad Mirror.

The comedy factory

Core Team Member

Mar 2016 – Mar 2018 · 2 yrs · Greater Ahmedabad Area

Produced live stand up comedy shows and Open Mics for The Comedy Factory, and worked on branded and non-branded fictional content for their YouTube channel (600k+ Subs)