Sorbojeet Chatterjee

CEO

Gurugram, Haryana, India14 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Co-founder of a leading E-learning platform in India.
  • Two decades of leadership in prominent media brands.
  • Award-winning marketer recognized by Economic Times.
Stackforce AI infers this person is a seasoned leader in E-learning and media marketing.

Contact

Skills

Core Skills

E-learningCorporate TrainingMarketingPublic RelationsBrand ManagementBroadcastingSpecial Projects

Other Skills

Content CreationPartnership ManagementBrand StrategyEvent ManagementSports ManagementStrategic PlanningInteractive MarketingBroadcastTelevisionMarketing StrategyRadioSponsorshipMedia PlanningDigital MediaMarketing Communications

About

I started as a copywriter, earned my stripes as a marketer, broadened my canvas as a bootstrapped entrepreneur, and rediscovered myself as an executive coach. I am building Happ Coach, India's most loved (and possibly the best!) corporate E-learning company. We partner most leading organization across multiple sectors to create impactful and engaging content. Happ Coach has been recognized as the Economic Times Best HR Startup and HR Startup of the Year by NHRD. Prior to becoming an entrepreneur, I have almost 2-decades of leadership experience in building and managing India's most prominent media brands across television, digital, print, and radio. I was the head of Marketing, PR, and Strategy for marquee brands like Zee TV, Aaj Tak, Headlines Today, Oye FM, DNA, and Neo Cricket. I continue to consult with leading media organizations, hedge funds, and VCs and mentor early-stage startups. I am an alumnus of MDI Gurgaon and St. Xaviers, Mumbai, and a certified coach from NeuroLeadership Institute. I have completed by Design Thinking certification from Stanford Graduate School of Business

Experience

Happ coach

Co-founder & CEO

Dec 2015Present · 10 yrs 4 mos · Gurugram, Haryana, India

  • Happ Coach is a full-stack learning enterprise with a special focus on creating E-learning and micro-learning content. We partner 100+ leading organisations across Financial Services, FMCG, Pharmaceuticals, Manufacturing, Consumer Durables and Startups.
E-learningCorporate TrainingContent CreationPartnership Management

Zee entertainment

Sr. Vice President - Marketing, Hindi GEC Cluster

Sep 2012Nov 2015 · 3 yrs 2 mos · Mumbai

  • Head of Marketing & PR for the cluster of Hindi General Entertainment Channels - Zee TV, Zee TV HD, Zee Anmol and Zee Smile.
MarketingPublic RelationsBrand Strategy

Dna (zee media corp)

Sr Vice President - Marketing

Sep 2012Apr 2014 · 1 yr 7 mos · Mumbai Area, India

  • Head of marketing across all the 6 editions of dna (Mumbai, Pune, Bangalore, Jaipur, Ahmedabad and Jaipur).
  • Additional responsibility of spearheading the Events vertical
MarketingBrand ManagementEvent Management

Neo sports broadcast pvt ltd

Vice President - Marketing

Jul 2011Sep 2012 · 1 yr 2 mos · Mumbai Area, India

  • Group Marketing Head for the Broadcasting (Neo Sports, Neo Cricket) and Sports Management (World Series Hockey) verticals
MarketingBroadcastingSports Management

India today

Head - Marketing & Special Projects

Apr 2003Jul 2011 · 8 yrs 3 mos

  • Heading marketing for a portfolio of leader and challenger brands across television and radio (Aaj Tak, Headlines Today, Tez, Dilli Aaj Tak and Oye! 104.8 FM).
  • Additional responsibility of heading Special Projects for the network and helped launch Aaj Tak in the US and UK
  • I joined as a Management Trainee and rapidly grew to become the Head of Marketing in quick time.
MarketingSpecial ProjectsBrand Strategy

Education

Management Development Institute, Gurgaon

MBA — Marketing

Jan 2001Jan 2003

St. Xavier's College

BSc

Jan 1998Jan 2001

Jamnabai Narsee, Bombay

ICSE

Jan 1993Jan 1996

Rishi Valley

Jan 1989Jan 1996

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