Sep 2024 – Present · 1 yr 6 mos

• For T3 Magazine's India edition, I write opinion column about tech innovations and trends as well as product reviews and features. Occasionally, I also write smartphone reviews for the Smart Photography magazine.

Oct 2023 – Sep 2024 · 11 mos

• At Newslaundry, I write about technology and how it intersects with society, culture, and government.

Dec 2021 – Present · 4 yrs 3 mos

• At Mint and Mint Lounge, I write columns about technology trends and innovation for discerning users and how it weaves into modern consumer lifestyle.

Jul 2020 – Present · 5 yrs 8 mos

• At Beyond Words, I offer technology advisory and solutioning for elevating digital ecosystem of customers.

Jun 2020 – Nov 2020 · 5 mos

• I cover what's latest in the consumer technology ecosystem as well as review gadgets and write opinion features. I also undertake editorial responsibilities for the team.

Jan 2020 – Dec 2023 · 3 yrs 11 mos

• At The Morning Context, I write deeply researched and deeply reported long-form stories on the business of technology and the internet.
• I also publish a fortnightly newsletter on Big Tech, called Oversize.

Jun 2019 – Dec 2020 · 1 yr 6 mos

• In my weekly column in Hindustan Times, I wrote about how technology - apps, services, and gadgets - help us indulge in our interests or adopt certain lifestyle experiences.

Sep 2017 – Mar 2020 · 2 yrs 6 mos

• On Forbes.com, I write stories about consumer technology trends and the business of technology in India.

Sep 2016 – Apr 2022 · 5 yrs 7 mos

• As an Editor at OnMSFT.com (previously, WinBeta.org), I oversee editorial functions as well as contribute news and features for a global audience.
• (Took a break between June - November 2020 to avoid conflict with another writing engagement.)

Sep 2016 – Mar 2019 · 2 yrs 6 mos

• At Android Authority, I cover global news, and write reviews and features, along with op-eds, with special focus on APAC region.

Apr 2016 – Feb 2017 · 10 mos

• I write on consumer technology and trends as well as products and people shaping them for Firstpost.com, one of the leading online publications in India.

Jan 2014 – Jan 2015 · 1 yr · New Delhi, India

• I taught a course on Content Marketing to post-graduate students at SACAC, a multi-disciplinary mass communication and media arts institute.
• The course was a part of the Digital Marketing curriculum for students pursuing a PG Diploma in Advertising and PR.

Nov 2013 – Sep 2016 · 2 yrs 10 mos

• As the first author from India/Asia, I have a special focus on products, services, apps, events, and initiatives in the region while also writing globally relevant content for WindowsCentral.

Nov 2013 – Sep 2016 · 2 yrs 10 mos

• As the first author from India/Asia, I have a special focus on products, services, apps, events, and initiatives in the region while also writing globally relevant content for AndroidCentral.com.

Oct 2013 – Sep 2015 · 1 yr 11 mos

• At the Indian edition of Gizmodo and Techradar, I write gadget reviews and opinion pieces on technology news and trends.

Aug 2012 – Oct 2013 · 1 yr 2 mos

• As one of the founding authors for ZDNet's India edition, I write about mobility, e-commerce, startups, and SMBs in India in my column - SMB India.

Jul 2011 – Present · 14 yrs 8 mos · Gurgaon, India

• Working as an independent digital consultant, I strategize and execute digital initiatives and campaigns for leading brands as well as startups. I specialize in content marketing - development and strategy - bringing my skills and experience of over a decade as a writer.
• Some of the brands that I've worked for include Microsoft, American Express, HP, HDFC Bank, Fratelli Wines, PVR Cinemas, OYO, Jindal Steel, Dassault Systemes, Infosys, Axis Bank, Xoriant, and SAB Miller.

Jun 2011 – May 2015 · 3 yrs 11 mos

• I started as Contributing Author writing on the Windows and Microsoft ecosystem, along with gadget news and reviews from India; however, took the mantle of being the Editor of the site.
• I oversaw team of about 15 authors, liaison with PR agencies, and manage editorial calendar of the publication.

Oct 2010 – Oct 2014 · 4 yrs

• I write consumer technology features for Mint, the business daily from HT Media in partnership with the Wall Street Journal. Along with that, I write consumer technology, gadget reviews, and news features for Technology section of HindustanTimes.com.

Jul 2007 – May 2011 · 3 yrs 10 mos · Gurgaon, India

• At Microsoft, I was the MVP Program Specialist for South Asia. MVPs (Most Valuable Professionals) are community influencers, a recognition given by Microsoft for voluntary contribution to technical communities.
• Scouted and identified community leaders and engaged them with Microsoft product and marketing groups and the community.
• Built a social media foot print and created buzz about the South Asia MVP program with active engagements and initiatives.
• Community launches of Microsoft product releases like Windows 7, Office 2010, and Kinect for XBOX.
• Strategized and managed industry events for the MVP program in India.

Sep 2006 – Jun 2007 · 9 mos

• As the Technologist for Centre of Competency, Microsoft, I developed and authored courses for Microsoft Learning.