Prasannadeep Das

Founder

Uttarakhand, India9 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Led homepage revamp improving key conversion metrics.
Doubled adoption with Bundled Pricing initiative.
Onboarded over 200 startups with Razorpay Rize.

Stackforce AI infers this person is a Fintech UX/UI Designer with a strong focus on product design and user experience.

Contact

Skills

Core Skills

Product DesignUser ResearchUser Experience (ux)UiDesign System

Other Skills

Branding & IdentityC++Cascading Style Sheets (CSS)Cross-team CollaborationDesign AssistanceExperience DesignInteraction DesignJavaScriptMicrosoft ExcelPublic SpeakingStakeholder ManagementUser Experience Design (UED)User Interface DesignWireframingjQuery

About

Hi! I'm Prasanna! Straight out of IIT Roorkee, I'm a self taught UX/UI designer and am interested in learning about how product design affects users, thus try to improve it. I believe Design is the thin layer that connects complexity to meaning. I perceive it as a multilayered relationship between human life and its environment. Presently I keep zooming in and out of Figma files all day at Razorpay

Experience

8 club

Founding Designer

Jul 2024 – Present · 1 yr 8 mos · Bengaluru, Karnataka, India · On-site

Razorpay

2 roles

Senior Product Designer

Promoted

Jun 2022 – Jul 2024 · 2 yrs 1 mo

Platform Acquisition, Growth, Monetisation & Website
Led homepage revamp, improving key conversion metrics — Visitor-to-Sign-up (+14.2%), L2 Submit (+12.5%), and Non-PG conversions (+23.6%).
Designed and launched CampaignHQ, a Campaign Management System, enabling self-serve experimentation.
Built Bundled Pricing, doubling adoption and adding ₹14L+ in quarterly revenue.
Drove Curlec Malaysia expansion and contributed in the Brand Revamp, integrating Blade Design System across markets.

Stakeholder ManagementCross-team CollaborationBranding & IdentityProduct DesignUser Research

Product Designer

Jul 2020 – Jun 2022 · 1 yr 11 mos

Acquisition & Growth
Redesigned Pricing Page, boosting sign-ups by 32% and product discovery by 33%.
Designed RazorpayX cross-sell journeys, doubling Current Account openings in 3 months.
Launched Razorpay Rize, onboarding 200+ startups, showcased at FTX’21.
Revamped website navigation for 25+ products (+28% redirects) and created GST & Finance Tools, ranking top 10 on Google.

Product DesignUser Experience (UX)User ResearchUI

Design-studio

Additional Secretary

Jul 2019 – Jul 2020 · 1 yr

Ola (ani technologies pvt. ltd)

Design Internship

May 2019 – Aug 2019 · 3 mos · Bengaluru, Karnataka, India

Created and established the Library for the Ola Design System of the (then) new App.
Designed the Notification System.
Worked on the Asset Management System (Dashboard) of the Ola Freight App

WireframingDesign AssistanceUIdesign system