Nov 2018 – Jan 2022 · 3 yrs 2 mos · Greater Chicago Area

• Manage all areas of MISUMI marketing automation, including Marketo emails, nurture programs, landing pages, forms and reporting activities
• Develop and communicate monthly email marketing calendar and nurture program KPIs
• Oversee marketing’s use of Microsoft Dynamics CRM and Marketo integration
• Build dashboards to track marketing qualified leads and high activity contact alerts in CRM
• Create custom views in CRM for teams, campaigns, and reporting purposes
• Work closely with IT and sales to identify CRM enhancement opportunities
• Train new CRM users on best practices and on how they should use MSD
• Manage Drift chat platform for entire organization
• Supervised the implementation of Drift, including building playbooks, adjusting the settings, working with IT to add bot to our website and coordinating team trainings
• Create new playbooks for specific campaigns and modify existing playbooks as needed
• Monitor and review the chat metrics and make enhancements
• Act as primary liaison between sales and product management, engineering, marketing, and other MISUMI teams to facilitate sales programs
• Produce go-to-market strategies for sales enablement programs, including new product and service launches, and lead generation activities
• Coordinate the execution of sales enablement programs that include collateral, sales playbooks, training, and measurement activities
• Ensure marketing activities for brand awareness, lead generation, and promotions align with sales objectives
• Effectively project manage sales enablement projects, such as industry specific marketing, efficiency tools, and process improvements
• Supervise marketing agency and MarTech vendor relationships

Dec 2013 – Oct 2018 · 4 yrs 10 mos · Greater Detroit Area

• Market Communications Specialist
• Develop and execute comprehensive market communications plan for all MPTS business units
• Identify opportunities to coordinate marketing campaigns and customer communications across segments
• Produce and manage communications schedule for four sub-business units
• Develop, track and adjust key performance indicators for marketing activities based on KPI insights and strategy
• Lead content planning sessions for customer newsletter development and distribute through Marketo
• Oversee Marketo instance, develop e-Nurture campaigns and ensure business is following best practices
• Produce, implement and manage email nurturing campaigns for each fiscal year
• Develop and optimize assets for campaigns, including emails and landing pages
• Collaborate with SFDC administrator to review SFDC campaign reports
• Regularly review and refresh lead scoring model with input from key stakeholders
• Create and deploy integrated marketing communication campaigns and ensure consistency across all platforms
• Identify print and online advertising opportunities, particularly for conferences and exhibitions
• Implement approved messaging in email marketing campaigns that help drive traffic to online properties
• Assist in website management and content development, drafting press releases, sell sheets, white papers, and generating concepts for promotional videos and other marketing collateral
• Coordinate campaign creation in Salesforce (SFDC) with SFDC administrator
• Manage event strategy and messaging for all MPTS national and regional conferences and exhibitions
• Travel to national and regional events to provide marketing support to sales executives and manage marketing programs onsite
• Lead collaboration sessions with multiple internal and external stakeholders, including executive leadership
• Manage agency and vendor relationships on behalf of marketing team

Jan 2010 – Apr 2012 · 2 yrs 3 mos · Plymouth, MI

• Contributed to the promotion of future events
• Researched potential vendors for upcoming expo
• Contacted and developed relationships with vendors
• Worked closely with the community on upcoming events

Jul 2008 – May 2013 · 4 yrs 10 mos · Ann Arbor, MI

• Managed multiple projects simultaneously and conducted research to find accurate project numbers and dates
• Interviewed and trained new Quality Editors in OnBase program
• Proofread, edited, digitized and archived confidential city correspondences, engineer field notes, assorted documents and photographs
• Categorized projects and entered PDF version of projects into OnBase program
• Implemented new office procedures to save time and work more effectively

Sep 2006 – Nov 2006 · 2 mos · Washington D.C. Metro Area

• Recorded and/or photographed NBC sponsored events
• Handled written and verbal communications with local charities and viewers
• Aided in the marketing, planning and implementation of several NBC sponsored events and expos
• Managed marketing items and distributed promotional paraphernalia (e.g., t-shirts, coffee mugs, bags, pens, autographed photos) to event guests
• Contributed to the editing and writing of news story and promotional commercials and musical selections
• o Allowed to produce, write and edit a proof of performance commercial that aired during Thanksgiving 2006
• o Produced, wrote, edited, conducted research and interviews for special tribute video that aired during the National Academy of Television Arts and Sciences (NATAS) Silver Circle honoring Mac McGarry

Aug 2005 – Dec 2005 · 4 mos · Lansing, Michigan Area

• Handled the coordination and placement of web promos
• Organized talent and scripts on live remotes and commercials
• Prepared commercial sets with proper lighting, sound and direction
• Co-wrote and proofread promotional scripts for clients and assisted in editing commercials
• Coordinated meeting and shooting schedules between Creative Services and Sales departments
• o Was given the responsibility of working as floor manager on television live remotes

Jan 2005 – Aug 2005 · 7 mos · East Lansing, MI

• Collected, arranged and prepared music to play on air
• Supported the promotions department at station events
• o Promoted as On-Air Staff from the online only radio station, The Fix, to On-Air Staff with the Impact 89FM
• o Was offered and accepted two additional morning time slots as an On-Air Staff member