Aug 2020 – Present · 5 yrs 7 mos · Bengaluru, Karnataka, India

• They Sway is a one-stop shop for Individuals and Brands that wish to grow their online presence. We specialize in Influencer Marketing, Personal Branding, Public Relations and UGC.

Feb 2019 – Aug 2020 · 1 yr 6 mos · Greater Bengaluru Area

• Not just another Brand Marketing Agency, because this city itself has a lot of them. Then what do you expect from us?
• A team that spends their time to understand your product.
• Experts who find the right set of audience for you.
• 7+ years in copywriting, that helps you align all your digital campaigns
• Don't you need Media attention? We got it all covered for you.
• No Leads, No sales, No Business, No Profit? We know what to do for you.

Jan 2019 – Nov 2019 · 10 mos · Bangalore

• Marketing Strategy: ROI driven marketing strategy on LinkedIn and Google with Graphic and Video assets was designed and implemented to expand the B2B business by attracting Soonicorn and Unicorn companies across India and SEA. Email marketing too played a vital role in lead generation.
• PR Strategy: Joint press release with the client on on-boarding CTO. Video Interviews with CNBC Awaaz, YourStory and Inc42.
• Brand Strategy: Started a Web-Series named TECH-TALKS with CTOs of Unicorn companies to position Purple Quarter as a leader in Tech Leadership Recruitment.
• Content Strategy: Regular posts on LinkedIn, Facebook and Instagram that help potential clients understand the importance of leadership hiring.
• Personal Branding: Created and found speaker opportunities for the Co-Founders along with conducting events to become a powerful community for CTOs and CEOs
• Attracting Talent: Digital Marketing on LinkedIn gave great results in scouting for C-Level Talent, be it an active or a passive candidate.
• Handled a team of 4 comprising of marketers, content writer and a designer. Worked closely with the Market Research team to keep up to date with the trends, CXO moves, and Domain insights to optimize marketing channels.

Jan 2018 – Nov 2018 · 10 mos · Bengaluru Area, India

• Defined and executed the go-to-market strategy for Viva Video (editing app)
• Partner with cross-functional teams to develop and execute regional programs and initiatives to drive adoption of key products and solutions
• Brand Partnerships: To build community of talented video creators, partnerships with OnePlus and Honor Phones were executed.
• Worked closely with the product team to make the app more user friendly, attractive, and gluing for user acquisition.
• Designed and executed various campus ambassador programs to onboard more new users and have more activities on the app.
• Influencer Marketing: Planned and executed influencer marketing activities for app downloads and video content creation. This involved nano, micro and macro-influencers.
• Worked closely with the community team to create vernacular content and attracting audiences from various regions of India.
• For User Acquisition from Tier 2 and Tier 3 cities, events like Viva Da Gala, Step Into Spotlight, Who's Got Talent? were planned and executed. UAC campaigns, Facebook Ad Networks and Instagram were mainly targeted to increase DAU of the app.

Jul 2017 – Nov 2017 · 4 mos · Bengaluru, Karnataka, India

• Krackerz is an 360 Degree creative solutions provider. We are an advertising agency handling clients like Airtel, Prathigna, Carl Zeiss, Century Real Estate, Mahaveer Group of Properties, etc.
• Existing client operations- from bringing in briefs to getting the job done with the involvement of the right people. Handling the client servicing team and making improvements.
• New Client Acquisition: Building strategies to scale the business, get inbound sales, Social Media strategy and relationship management.

Jan 2016 – Jan 2019 · 3 yrs · Bangalore

• Note: Adding Personal Branding Services from Wings To Wills into They Sway along with PR and Influencer Marketing.
• Wings To Wills is all about crafting stories and helping individuals build a strong, engaging and inspiring brand on the web. It's high time to focus on your Personal Brand and make people recall you for the right reasons. If you're an entrepreneur, an actor, drama artist, painter, singer or even a musician, Wings To Wills is born for you!!

Jul 2015 – Nov 2016 · 1 yr 4 mos · Bengaluru, Karnataka, India

• Worked in the marketing team & reported directly to the VP- Sales & Marketing
• Initiated numerous PR connections for the company & increased the net social media voice by 4X in a span of 12 months
• Worked with a network of bloggers, content writers & others to improve back linking, organic search & reputation management.
• Launched the DosaMatic Store, a FMCG business for the company - Responsible for Logo Design, Product Branding, Ecommerce Website, Product Procurement, Vendor Registration, FSSAI Licence, Bar Code Registration and Product Photography.
• Awarded "Rambo of Year" for contribution to various segments of business - B2B and B2C.
• Planned, strategised and executed the franchise model for DosaKart.
• Put up stalls at events like India HORECA Expo, AAHAAR, etc.

May 2014 – Jun 2015 · 1 yr 1 mo · Greater Bengaluru Area

• Found 1000+ people with inspiring stories from 27 countries. Reached out to them via email/phone.
• Interviewed 400+ of them over skype.
• Wrote and edited 350+ interviews, to be published.
• Made friends along the way, got inspired, dreamt bigger.
• And finally Made a National Record, with India Book of Records,
• for India's Youngest Journalist.