Jan 2024 – Present · 2 yrs 3 mos · Düsseldorf · Remote

• Driving the marketing strategy for Estate Protocol, a cutting-edge Web3 marketplace specializing in tokenized real estate. Presently, my focus is on the crypto community, advocating fractional real estate ownership as a secure store of value and income generator. Expanding our reach to the broader Web2 audience involves spearheading educational campaigns to highlight the benefits of tokenized real estate. As we prepare for launch, I'm at the helm of the comprehensive marketing plan, fostering a vibrant community around tokenized assets.

Sep 2019 – Dec 2022 · 3 yrs 3 mos · Berlin, Germany

• Executing growth & marketing campaigns by spearheading the creation of an in-house creative production team to devise effective ads and collaborating with global ads agencies while focusing on key metrics in terms of strategy, team & growth management, media buying, video advertising, branding, and P&L management.
• Driving user retention, revenue growth, and customer engagement by deploying successful marketing campaigns and managing end-to-end consumer lifecycle management for the business vertical.
• Segmenting customer base on various transactional and behavioral features, designing influential digital marketing creatives and TV media buying strategies, and negotiating ad space and time slots with various media outlets.

Mar 2019 – Aug 2019 · 5 mos · Frankfurt am Main, Hesse, Germany

• Successfully made inroads for Emma Mattress in India by identifying and building value cases and reports regarding business initiatives that contributed to significant sales while managing P&L to steer sustainable growth.
• Generated insights by developing a close and deep understanding of marketing channels, customers, key sales channels, and players and understanding the customer journey to improve marketing efficiency in India.
• Led ownership of new strategic projects, tested and optimized marketing tactics for customer acquisition and conversion rate, and scaled ideas quickly to further source growth.

Dec 2012 – Feb 2019 · 6 yrs 2 mos · Düsseldorf, North Rhine-Westphalia, Germany

• Spearheaded advertising campaigns, content development & delivery, and management of in-country marketing programs and drove the entire marketing funnel from customer acquisition to retention using various digital and social marketing channels.
• Supported online marketing with SEO and SEM keyword database development while collaborating with local publishers for display and affiliate campaigns.
• Led overall marketing and advertising plans, including developing GTM scorecard, dashboard, associated metrics, and benchmarks for thought leadership and social media content generation for the German company in India.

Jan 2012 – Nov 2012 · 10 mos · Padua, Veneto, Italy

• Consulted B2B clients for India and Italy market entry and expansion by formulating a scale to find and grade the most favorable partner according to the long-term company goals.
• Leveraged expertise in quantitative analytics techniques, building complex market models, research, and making data-driven insights to deliver actionable recommendations.
• Provided expert insights into market entry processes like market sizing, competitor analysis, supply chain structures, post-entry growth opportunities, and lean market entry strategy after understanding the client brief.

Jul 2010 – Dec 2011 · 1 yr 5 mos · Padua, Veneto, Italy

• Skillfully generated new leads, identified and contacted decision-makers, screened potential business opportunities, selected deals aligned with strategies, and led and facilitated pitch logistics.
• Developed and implemented overarching outbound sales and business development strategy, sales processes, structure, and best practices across the company.
• Diligently led in developing proposals and presentations for new business materials to create and nurture business opportunities and suggesting new strategic alliances in other emerging markets.

Nov 2006 – May 2007 · 6 mos · Pune, Maharashtra, India

• Responded to all customer complaints by offering alternatives and documented all such complaints about follow-up and eliminating customer pain points.
• Ensured timely updating of information on all features of services, products, automation, and marketing promotions for inbound customers.
• Maintained records of customer interactions, transactions, comments, and complaints and communicated and coordinated with colleagues as necessary.

Mar 2006 – Oct 2006 · 7 mos · Pune/Pimpri-Chinchwad Area

• Contacted regular and prospective customers to sell vacation packages to clients from USA and Canada and solicited orders.
• Estimated and quoted prices and contract terms and prepared estimates and bids that met specific customer needs.
• Developed highly empathetic client relationships and earned a reputation for exceeding sales goals with a consultative, value-focused customer service approach.