Nov 2016 – Dec 2023 · 7 yrs 1 mo · Gurugram, Haryana, India

• Built one of India's fastest growing and leading Digital Content & Marketing agency. Built a rockstar team of creative entrepreneurs, rewriting brand narratives through digital and most importantly helping build brands one click at time organically.

Dec 2015 – Sep 2016 · 9 mos · Gurugram, Haryana, India

• Marketing Director (CMO) responsible for achieving business & revenue targets (New Customer Acquisition, Loyalty & Return Reduction) through an integrated marketing approach, encompassing large format Above The Line Campaigns with a focus on performance marketing. Also responsible for consumer experience and customer care.
• The role spearheaded across all marketing functions (Brand, PR, Social, Digital,Analytics & Data, Customer Care).

Aug 2011 – Dec 2015 · 4 yrs 4 mos · Greater Delhi Area

• Business Head (CEO) was responsible for heading a GroupM / WPP Digital and Mobile Agency.
• Was leading a team of 60 professionals, managing digital and e-commerce mandate for over 15 brands across India. Responsible for P&L and client engagement.

Aug 2009 – Aug 2011 · 2 yrs · Gurugram, Haryana, India

• Digital & Mobile marketing head responsible for launch of Telenor in India and building digital as an alternate sales channel for Telenor in India.
• Was one of the first telecom companies to offer Online Recharge & Top-up of mobile connections through digital & mobile channels.
• Also, responsible for the word of mouth (buzz) management & customer acquisitions through the digital & mobile medium. With key focus on consumer engagement through Social Media.

Nov 2007 – Aug 2009 · 1 yr 9 mos · Greater Delhi Area

• Part of the core team that launched Virgin Mobile in India. As head of digital marketing, conceptualized & implemented the digital strategy for Virgin Mobile, primarily focusing on customer acquisition and revenue enhancement & operating cost reduction through the digital channel.
• Key Activities included: The Indian Panga League, Launch of E-commerce for Virgin Mobile Handsets & offers.

Nov 2006 – Nov 2007 · 1 yr · Greater Delhi Area

• As the marketing manager was responsible for marketing NIIT solutions to its enterprise customers across the world. Initiated re-branding exercise, along with launching many end user trainings programs in association with technology partners like Intel, CA & IBM.

Jul 2001 – Nov 2006 · 5 yrs 4 mos

• As the global marketing manager led a team of marketing professionals responsible for marketing ITpreneurs training products and solutions in over 20 countries across the world. focus areas include developing the brand & communication strategy, Product and Online Marketing.

Jul 2001 – Jan 2004 · 2 yrs 6 mos

• Worked as a senior Project Manager and Business Analyst in the Knowledge & Content Management solutions domain. My work involved leading web based technology and business projects to completion, through business analysis and project management.
• Projects Undertaken:
• Project Manager, Business Consultant (ITpreneurs Netherlands BV)
• Cap-Net, UNDP Project
• Delft, The Netherlands (January 2002 – January 2004)
• Project Manager, Business Consultant (ITpreneurs Netherlands BV)
• United Nations Water for Asian & African Cities, UN-Habitat
• Nairobi, Kenya (November 2003 - January 2004)
• Project Manager, Business Consultant (ITpreneurs Netherlands BV)
• Pink Elephant Inc, Canada
• Toronto, Canada (March 2003 – December 2003)
• Business Analyst (ITpreneurs Netherlands BV)
• ITSM Campus,
• New Delhi, India (March 2003 – December 2003)
• Business Analyst
• ITIL E-Learning Courseware (ITpreneurs Netherlands BV)
• New Delhi, India (August 2001 – December 2001)

Apr 2000 – Aug 2000 · 4 mos · Gurugram, Haryana, India

• GE Capital International Services Private Limited
• Gurgaon, Haryana (March 2000 – July 2000)
• Worked as process associate at GE Capital’s collections call centre. The work involved interactions with GE Capital’s clients and negotiate payment timelines with delinquent customers.