Yash Rohra

VP of Engineering

Mumbai, Maharashtra, India7 yrs 6 mos experience

Key Highlights

Over 7 years of experience in the music industry.
Led a team at Hoopr to build a library of 5000+ music tracks.
Created India's first toplining contest for emerging artists.

Stackforce AI infers this person is a Music Industry Professional with expertise in Streaming and Marketing.

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Skills

Other Skills

Customer ServiceDigital MarketingDigital StrategyLeadershipManagementMarketing StrategyProcess ImprovementResearch

About

With over 7 years of dedicated experience in the music industry, I've had the privilege of wearing multiple hats, from being a music teacher and touring artist to working at renowned festivals such as NH7, VH1 Supersonic, Lollapalooza, and many more. Currently, I'm proud to be part of the dynamic team at Warner Music Group India, where I serve as a Senior Executive for International Music Streaming. My role encompasses the representation of the International catalog in India, artist promotions across leading streaming platforms, and identifying lucrative business opportunities to connect brands and artists. During my tenure at Bookmyshow, I played a pivotal role in music programming for BMS Jukebox, curating diverse multilingual playlists, and specializing in International Music. I've also contributed to Hoopr, where I led a team of six talented individuals, overseeing catalog building, programming, A&R, music ingestion, and marketing. This journey allowed me to collaborate with renowned brands such as Myntra, Moonshine, BhaDiPa, and more, creating memorable IPs and experiences. As a music business professional, my mission is to drive the growth of artists and the music landscape not only in India but on a global scale. I'm committed to fostering creativity, supporting emerging talent, and playing a significant role in the evolving music industry. 🌟 Let's connect and collaborate to bring your musical aspirations to life!

Experience

Represent

Head of Marketing & Streaming

Nov 2025 – Present · 4 mos · Mumbai, Maharashtra, India · On-site

Heading Marketing & Streaming services for the entire roster here at REPRESENT, including Anuv Jain, Jonita Gandhi, MC Stan, Yashraj, Outstation, Saheel, Jay Dhir, Lost Stories, and more :)

Warner music group

Manager - International Streaming & Partnerships

Oct 2023 – Nov 2025 · 2 yrs 1 mo · Mumbai, Maharashtra, India · On-site

Establish and nurture relationships with key stakeholders at streaming partners, strategically align efforts with company initiatives to drive market share and meet streaming targets, identify and execute streaming and business opportunities, present innovative project plans, collaborate with local and global teams for promotional activities, and deliver weekly data analysis and reporting for priority artists, songs, and albums.

Hoopr

Senior Manager - Music & Content Acquisition

Oct 2021 – Oct 2023 · 2 yrs · Mumbai, Maharashtra, India

Headed content and worked on music programming,
artist relations, and community building for Hoopr,
India's first-ever music licensing platform.
I led a team of six talented individuals, overseeing catalog building, programming, A&R, music ingestion, and marketing. This journey allowed me to collaborate with renowned brands such as Myntra, Moonshine, BhaDiPa, and more, creating memorable IPs and experiences.
Worked with over 300 artists in building a library with
5000+ music tracks.
Created 'Sing To Sync', India’s first toplining contest,
where artists made songs on backing tracks from
Hoopr's platform; disturbed their songs on various
DSPs and helped them collaborate with industry
professionals.

Mindstorm digital marketing pvt. ltd.

Digital Media Marketing Associate

Sep 2020 – Sep 2021 · 1 yr · Mumbai, Maharashtra, India

Managed accounts for Bathandbodyworks India, Vijay Sales and Parachute Africa, and Russia. Managed
complete organic and paid media marketing (Facebook Ads) for all three brands across Facebook and
Instagram and managed the social media platform “VK” for Parachute Russia

Bookmyshow

Music Programmer & Curator - International & Regional

Jun 2017 – Jul 2019 · 2 yrs 1 mo · Mumbai, Maharashtra, India

Curating international and regional music for BMS Jukebox, worked closely with the Consumer
Marketing and Technical team to identify user listening patterns through various marketing tools
and platforms and push relevant content accordingly to boost sales of the products the
organization offers.
International Music Curation: Headed the international music sector, contributed
towards international movie and concert ticket sales. Creating music playlists of various moods,
activities, events, etc. Researched heavily on the new music and new trends related to music, created
1200 + international music playlists in every genre, mood, time of day, festival, and more.
CRM and marketing: Constantly created plans and strategies to reach the right audience
with the right music. Familiar with clever tap's basics.