Oct 2023 – Mar 2025 · 1 yr 5 mos · Remote

• At Macmerise, I spearhead the Product Engineering team, driving innovation and strategic direction in a fast-paced, technology-driven startup environment. My role involves blending product expertise, leadership, and market insights.
• Innovative Product Launches:
• Pioneered the development and launch of macmerise.ai, India's first text-to-merch generator powered by Generative AI. This breakthrough product established a new industry standard for AI-driven e-commerce.
• Strategic Product Management:
• Orchestrated product strategy and vision by thoroughly analyzing market trends, customer needs, and business objectives to successfully create and execute product roadmaps for diverse offerings, driving consistent growth.
• Team Leadership and Development:
• Mentored a dynamic, cross-functional team of 12+ to ensure high-quality product deliveries and growth of the team.
• Cross-Department Collaboration:
• Fostered strong partnerships with leaders across engineering, design, operations, and marketing. Streamlined product experiences to facilitate major product releases, delivering high-quality results on time and exceeding stakeholder expectations.
• Agile Process Implementation:
• Revolutionized the product development process by introducing agile methodologies. This strategic move reduced time-to-market by 30%, significantly enhanced team efficiency, and improved overall workflow.
• Market Analysis & Customer Research:
• Conducted in-depth market and customer research to inform product decisions, staying ahead of industry trends and ensuring our products resonated with evolving customer preferences.
• Stakeholder Engagement:
• Acted as a key liaison between the engineering team and top management, including the CEO. Ensured that stakeholder needs were effectively communicated and met, guiding the product development lifecycle and guaranteeing successful product outcomes.

Sep 2022 – Oct 2023 · 1 yr 1 mo · Remote

• As a Product Manager at Macmerise, I played a pivotal role in developing eCommerce software products, driving innovation and aligning with business objectives.
• Key contributions included:
• Strategic Planning: Translated overarching business strategies into actionable product strategies, ensuring alignment across teams and cohesive organizational growth.
• Roadmap Ownership: Managed the product roadmap with precision, setting clear, achievable milestones that kept teams focused and on track.
• Efficient Execution: Delivered high-quality products within set timelines and budgets, exemplifying strong execution capabilities.
• Cross-Functional Leadership: Led cross-functional teams from ideation to product launch, ensuring seamless execution and market entry.
• Successful Product Launches: Coordinated all aspects of product launches, utilizing robust project management skills to ensure a successful market introduction.
• Market & Customer Insight: Provided deep insights into customer needs and market trends, influencing product development and positioning.
• Marketing Collaboration: Supported the marketing team with key product differentiators and messaging, enhancing product visibility and competitiveness.
• Requirements Articulation: Authored high-level, actionable product requirements, guiding the engineering team effectively.
• Team Support & Collaboration: Fostered a collaborative culture, supporting engineering, marketing, and other departments, enhancing team integration and performance.
• Product Lifecycle Management: Oversaw in-life product management, including customer feedback and issue resolution, maintaining product relevance and customer satisfaction.
• Leadership Excellence: Established myself as a leader, inspiring excellence and driving high-performance culture within the company.
• My focus on customer-centric product development, strategic planning, and cross-functional leadership contributed to the growth and success of our offerings.

Dec 2021 – May 2022 · 5 mos · Australia · Remote

• As an SEO-driven content marketing project manager, I have helped numerous portfolio businesses drive significant organic search traffic, delivering measurable results that impact the bottom line. Here are some of my key accomplishments:
• Planned and executed SEO-focused content strategies for over 10 eCommerce and content-driven online properties, resulting in 30,000+ organic search sessions, significantly improving their search engine rankings.
• Sourced, vetted, and worked with more than 30 writers, managing the content pipeline efficiently using Notion and other tools to ensure a consistent flow of high-quality content.
• Assigned, managed, and edited 150+ pieces of content, serving as the editor-in-chief for all content to ensure quality, clarity, and consistency aligned with the brand requirements.
• Stayed updated on industry trends, continuously evaluating the content strategy and adjusting it as needed to stay ahead of the competition and maximise results.
• Collaborated with stakeholders to create effective promotional concepts, leveraging data insights to drive audience engagement and increase conversion rates.
• Managed end-to-end delivery of all content marketing projects, acting as the single point of contact for all queries regarding organic content and SEO for stakeholders, ensuring efficient and effective communication and delivery of projects on time and within budget.
• Developed and implemented best practices for SEO-driven content marketing, providing valuable guidance to brand managers and stakeholders on how to optimise content for search engines and improve organic search results.
• Monitored and analysed performance metrics, providing regular reports and actionable insights to stakeholders on the impact of content marketing efforts and areas for improvement.
• Built a culture of collaboration and teamwork among key stakeholders and internal teams to ensure the success of content marketing initiatives

Aug 2020 – Dec 2021 · 1 yr 4 mos

• Customer-focused Agile Manager helping the organization function smoothly and efficiently.
• Primary Responsibilities -
• Led diverse teams across product and marketing functions, focusing on developing team members' strengths while working together to achieve meaningful growth in our digital presence and market impact.
• Built and mentored cross-functional teams by prioritizing genuine connections, understanding individual aspirations, and creating opportunities for professional growth and learning.
• Managed digital marketing investments thoughtfully, working closely with finance teams to ensure responsible budget allocation while maintaining transparency with stakeholders about performance and learnings.
• Collaborated with teams to drive digital innovation initiatives, including organizing India's First VR-powered TEDx event, where we learned valuable lessons about integrating new technologies with traditional marketing approaches.
• Helped shape and implement agile practices across the organization, focusing on practical solutions that improved team collaboration and project outcomes while maintaining flexibility in our approach.
• Partnered with product and marketing teams to develop integrated strategies, ensuring our efforts aligned with business objectives and user needs while remaining adaptable to market changes.
• Introduced data-informed decision-making processes that helped teams make better choices while maintaining focus on qualitative insights and human factors.
• Guided our content and brand direction by bringing together different perspectives and expertise, ensuring our message resonated authentically with our audience.
• Supported the advancement of our technical capabilities in SEO, paid media, and product development by encouraging knowledge sharing and experimentation while learning from both successes and setbacks

May 2017 – Aug 2020 · 3 yrs 3 mos

• As a Project Manager, I helped clients build recognizable brands by managing a team of junior marketers and delivering end-to-end marketing and growth solutions to our customers. I used traditional and digital marketing techniques to achieve this.
• Key Responsibilities –
• Spearheaded end-to-end delivery of agile projects using Scrum and Kanban methodologies, managing sprint planning, daily standups, and retrospectives while maintaining project documentation.
• Led the successful launch and optimization of 20+ projects, websites and digital applications, implementing comprehensive SEO strategies, including keyword research, technical optimization, content development, and backlink acquisition, resulting in 40%+ improvement in organic rankings.
• Managed cross-functional teams in executing integrated digital marketing campaigns across multiple channels (PPC, social media, email marketing) while maintaining project scope, timelines, and KPIs through effective resource allocation and risk management
• Developed and implemented data-driven digital strategies using Google Analytics, SEMrush, and Ahrefs to optimize user experience, increase conversion rates, and enhance overall digital brand presence across websites, landing pages, and marketing campaigns.
• Established and maintained client relationships through clear communication, stakeholder management, and regular performance reporting while coordinating with internal teams of marketers, designers, developers, and content creators to ensure timely project delivery within budget constraints.
• Managed end-to-end delivery of agile projects

Jan 2013 – Jan 2017 · 4 yrs · Mumbai, Maharashtra, India · On-site

• Seasoned Consultant experienced in Technology, Marketing, and Management.
• Industries Served: eCommerce, Local Businesses, EdTech, IT - Software and Web Development.
• Routine duties :
• Management : Collaborate with stakeholders to develop assets that lead to fulfilment of business goals
• Technology : Develop websites, and platforms that take us towards business goals
• Marketing : Tell stories in ways that expand brand presence, inform and engage the audience, and help achieve content marketing goals
• Marketing : Produce engaging content aligned to the client's brand strategy that meets the needs and interests of stakeholders
• As a consultant in Nashik, I took on various assignments on an ad hoc basis to help large businesses, startups, media houses, D2C eCommerce brands, B2B Tech businesses, SaaS companies, and digital marketing agencies fulfill marketing requirements.