Sep 2021 – Jun 2022 · 9 mos · Bengaluru, Karnataka, India · Remote

• This role marked my transition into marketing analytics at a scale-up, following my experience as a solo marketing team member at startups, complemented by academic projects in business analysis.

Apr 2020 – Aug 2021 · 1 yr 4 mos · Bengaluru, Karnataka, India

• More details in education below 👇🏽 (scroll down)

Nov 2018 – Mar 2020 · 1 yr 4 mos · Bengaluru, Karnataka, India · On-site

• 3D Usher was an online on-demand manufacturing startup based in USA and India.
• My role and contributions to the founding team:
• Developed & implemented data-driven marketing strategies that increased sales pipeline to $4M & revenue to $1.2M within 15 months after startup incubation, starting from zero revenue.
• Conducted market research that made the company pivot towards a more efficient business model by helping it identify its niche.
• Ran multiple advertising experiments across many platforms (Google Ads, Facebook Ads, Bing Ads) and various automated drip messaging campaigns on email and Linkedin.
• Developed, integrated & maintained - CRM (customer relationship management) and OM
• (operations management) systems - and trained entire team, developing marketing automation infrastructure & streamlining business workflows. (HubSpot, Zoho)
• Developed business reports for existing investors & pitch decks for prospective investors.

Jan 2018 – Oct 2018 · 9 mos · Bengaluru <---> Rural Areas of India · On-site

• InfraKraft is creating sustainable rural employment by using advanced manufacturing techniques in our handicrafts industry. It's a social venture that makes artisans 'smart', connects them to designers across the world & enables them to access markets with huge potential. My role:
• Coordinated the initial proof of concept (POC) with the Andhra Pradesh state government; this POC
• was successful in scaling to a $100K rural artisan transformation & women empowerment project, which is now on its way to emerge as a design studio impacting 1000s of artisan lives.
• Multiple stakeholders were involved – government representatives, business heads & rural artisans
• Setup the startup’s first office, held administrative roles & helped hire the initial core team.
• Conducted primary market research to understand the buying process of architects & interior designers in a metropolis, helping device a market entry strategy.

Jun 2017 – Dec 2017 · 6 mos · Greater Hyderabad Area

• Devised & implemented social media strategy (Facebook, LinkedIn, Twitter, Instagram).
• Worked with agency to revamp website entirely, while helping them make it SEO-friendly
• Designed marketing collateral - brochures and website content.
• Setup & managed B2B trade portal accounts of the organization.

Feb 2017 – May 2017 · 3 mos · Greater Hyderabad Area

Feb 2014 – Jan 2015 · 11 mos · Manipal, India

• The Campus Connect (TCC) was a youth networking organization incubated by my college's entrepreneurial cell. I worked along-with the founding team to setup the organization. Eventually, I was responsible for handling TCC's social media channels and over a period of time, hired and handled virtual interns all over India in marketing. Apart from this, I was also majorly involved in offline marketing campaigns (events, surveys, etc) that we conducted on campus.
• Picked up a keen interest in marketing and advertising while I was a sophomore.