Kasif Khan

Product Manager

Bengaluru, Karnataka, India9 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Launched UGC features impacting 70M+ users.
Drove 46% increase in push notification CTR.
Scaled fintech integrations with major partners.

Stackforce AI infers this person is a Product Manager with expertise in Media and Fintech sectors.

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Skills

Core Skills

Product ManagementUser Experience (ux)Stakeholder ManagementMarket Research

Other Skills

CounselingData AnalysisLeadershipManagementMicrosoft ExcelMicrosoft OfficeMicrosoft WordPowerPointProduct Road MappingProduct StrategyPublic SpeakingSQLTeachingWireframing

About

Strategic Product Leader with 6+ years of experience building and scaling consumer tech, mobility, and media products across India. At JioSaavn, I launched UGC and social features impacting 70M+ users, while driving retention growth through modular push notifications (↑46% CTR) and in-app communication platforms. Previously at Ola, I overhauled customer and partner support systems, and at Muse Wearables, I scaled fintech + IoT integrations with ICICI and Mastercard. I thrive at the intersection of AI, content, and product strategy—shaping zero-to-one launches, leading cross-functional teams, and delivering user-centric experiences at scale. Beyond work, I run The Curious Minutes, where I break down tech, AI, and business trends for 8K+ curious learners, blending insights from product and content. 🚀 Always open to conversations on AI, product, and building for India’s next billion users.

Experience

Jiosaavn

Product Manager - UGC, Social & Web

Sep 2022 – Present · 3 yrs 6 mos · Bengaluru, Karnataka, India

Key Responsibilities:
Launched the in-app communication suite, including tooltips, a communication module, and an internal campaign-creation platform, resulting in a 12% increase in user retention
Released the 'UGC Playlists' feature, enabling 6.9 lakh new playlists created monthly, leading to a 19.5% increase in streams from self-created playlists.
Developed and launched Modular Push Notifications, driving a 46% increase in average CTRs (from 0.42% to 0.63%) with a reach of up to 70M users (Phase 1 with 11 journeys)
Implemented third-party solutions such as uninstall tracking and subscription purchase tracking from inorganic channels
Leading two major projects: UGC Playlists Merchandising (in collaboration with the AI team) and Social Profile (planned for release in early Q4 of FY25)
Completed multiple testing projects within the retention pod, including push notification attribution testing and deep-link mapping for auto-generated content

User Experience (UX)Product ManagementData AnalysisStakeholder Management

Ola (ani technologies pvt. ltd)

Product Manager - Customer & Partner Support

May 2021 – Aug 2022 · 1 yr 3 mos · Bengaluru, Karnataka, India

Successfully completed 'Partner Support Experience Overhaul' project, increasing Partner Satisfaction (PSAT) from 67% to 74%
Successfully completed 'Customer Support Experience Overhaul' project, increasing Customer Satisfaction (CSAT) from 71 % to 76 %
Defined Ola Group Strategy (Ola One) for Support charter and received buy-in from top management on project implementation at a cost of INR 20 Cr (Stakeholders Managed - 15 teams, 45 POCs)
Conceptualised ride-embedded and standalone flight Insurance for mobility customers with current monthly sales of 48000+ policies

Stakeholder ManagementProduct ManagementMarket ResearchUser Experience (UX)

Musewearables

Product Manager - Musepay

Feb 2020 – May 2021 · 1 yr 3 mos · Bengaluru, Karnataka, India

Successfully led end-to-end discussions as well as integrations with partners (ICICI, MasterCard and M2P) and launched the ICICI Muse Prepaid Program for Muse
Hybrid Watches Launched the MusePay app (Android and iOS) with simplified user flows, intuitive UI and embedded compliance norms for over 1800 customers
Conceptualised a revamp strategy for our app, MusePay 2.0, with significantly improved UI/UX, added payment options and new features (project shelved post design work completion)

Product ManagementUser Experience (UX)Data Analysis

Hsbc

Associate

May 2018 – Feb 2020 · 1 yr 9 mos · Bengaluru, Karnataka, India

Conducted market research within the Bengaluru startup ecosystem to build an in- depth understanding of the stakeholders and identify market fitment as well as new product ideas for HSBC's products
Onboarded over 19 well-funded startups (each raised over 200K USD) to 'HSBC for Startups' program
Conducted 4 large scale events sponsored by the bank to promote HSBC as a brand within the startup community with over 2000 attendees

Market ResearchStakeholder Management

T.i.m.e. institute

Teaching Faculty

Mar 2014 – Apr 2016 · 2 yrs 1 mo · Jamshedpur Area, India

Conducted classes for Quantitative Ability, Data Interpretation and Logical Reasoning to prepare over 200 students for CAT, XAT and other management entrance exams
Counseled students regarding B-school selection and the method of preparation for higher education in the field of management

TeachingCounseling