Aditya Bhat

Co-Founder

Mumbai, Maharashtra, India22 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led Jio Creative Labs, collaborating with 100+ brands.
Founded Business of Ideas, developing 40+ TV formats.
Recognized as a top marketer in APAC by Campaign Asia.

Stackforce AI infers this person is a leader in Media & Entertainment with a focus on Marketing and Creative Strategy.

Contact

Skills

Core Skills

MarketingStrategyCreative DirectionConsulting

Other Skills

AdvertisingBusiness DevelopmentBusiness StrategyDigital ContentEvent ManagementMarketing StrategyTeam ManagementTelevisionTelevision Formats

About

Aditya has dedicated his career to one enduring belief, that powerful content has the ability to move people. From Desh Ka Namak for Tata Salt to Rakhi Ka Swayamvar for Star TV, from Jio Dhan Dhana Dhan to nation building campiagns, his journey stands as proof that when creativity meets purpose, it can influence culture. Today, he leads Jio Creative Labs, the creative arm of Reliance which brings together strategy, storytelling, production, and post-production under one roof, collaborating with over 100 iconic brands. Prior to Jio Creative Labs, he founded Business of Ideas (BOI), a 15-member studio that developed more than forty television formats, over fifty film marketing campaigns, and digital ideas that consistently topped the charts. Named among Campaign Asia’s Top 50 Influential & Purposeful Marketers in APAC, he remains deeply passionate about nurturing the next generation of marketers, because he believes great marketing is never about selling, but about storytelling that makes the world pause, even for a moment.

Experience

Jio creative labs

Head

Jan 2015 – Present · 11 yrs 2 mos · Mumbai Metropolitan Region

Team ManagementBusiness StrategyMarketingBusiness DevelopmentMarketing StrategyAdvertising+2

Business of ideas

Founder & Creative Thinker

Jan 2009 – Jan 2014 · 5 yrs · Mumbai Area, India

A marketing and creative consulting firm for brands, media and entertainment companies.
Lights, Camera, Bollywood:
Marketing films in association with Yashraj Films, Prakash Jha Entertainment, Dharma Productions, Rakeysh Omprakash Mehra
Fashion Flavour:
He has worked extensively on creating several formats, which serves, both Pret & Haute couture and the taste buds of the Indian
Creative director for Femina Miss India
Television Tribute:
Conceptualizing and consulting show concepts & events.
Print Mania:
Business of Ideas is the creative agency, which creates and executes intellectual Properties for the
entire Times Group.
Brand Brigade:
Consulting various Brands in amplification of their marketing Plans – Reliance Industries limited
where the team works as an extension of their Marketing arm and creating digital content for their upcoming telecom brand Jio.
Society & Beyond
Creating new ideas for CSR – The most recent one being the 26/11 Gateway of peace event done in association with Government of
Maharashtra where 40 celebrities walked the ramp pledging their support for peace.
Professor Diaries
After teaching in over 8 B-schools as a guest faculty for the last 10 years, In 2012, became
one year full time Post Graduate Programme in Media and Entertainment in association with
Welingkar Institute of Management & Research, Matunga.