Sergei Sedykin

CEO

Seattle, Washington, United States13 yrs 3 mos experience

Highly Stable

Key Highlights

15+ years in marketing and product strategy.
Led successful growth marketing initiatives in blockchain.
Founder of innovative pet apparel business.

Stackforce AI infers this person is a Growth Marketing Leader in the Blockchain and Consumer Products sectors.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyGrowth MarketingDemand GenerationIntegrated MarketingPublic Relations

Other Skills

Social Media StrategyB2B MarketingLeadershipStrategyManagementDigital StrategyDigital StorytellingCreative DirectionInfluencer MarketingConsumer Insight GenerationCreative InsightsMarketing Analytics

About

I leverage data and AI to build effective systems and end-to-end processes to rapidly scale growth and revenue at a fraction of the cost. I bring more than 15 years experience across marketing, growth and product strategy across agency and in-house roles that span multiple B2B and B2C verticals, large matrixed orgs and 0-to-1 startups. I love to execute in an agile way and prefer to run a small nimble team full of Swiss army knives. Daytime, I lead product marketing and go-to-market strategy for a blockchain tech company. On the side, I run a pet apparel business along with my partner where we make waterproof magnetic dog coats (https://kimbeaux.com). I am also a cook and enjoy making people laugh. Always down to chat about marketing, crypto or sports.

Experience

Matter labs

Head of Product Marketing

Jan 2024 – Present · 2 yrs 3 mos · Seattle, Washington, United States

+ Lead product marketing and communications strategy for ZKsync, an Ethereum-based blockchain technology archicture that uses cryptography and zero-knowledge proofs to create fast, secure and interoperable networks
+ Work closely with product leadership to align and execute on go-to-market, growth strategy and external communications
+ Brand and partner storytelling to drive awareness and adoption

Social Media StrategyB2B MarketingProduct MarketingGo-to-Market Strategy

Ava labs

Head of Growth Marketing, Consumer Products

Jan 2022 – Jan 2024 · 2 yrs

+ Led growth marketing strategy for Ava Labs consumer products, including Core Wallet, Bridge and Interoperability platforms
+ Increased QoQ MAU/DAU by 6%+ and average 30-day user retention by 23%
+ Managed $1M+ annual paid media budget across digital advertising, events, KOL
and affiliate channels

Demand GenerationSocial Media StrategyLeadershipProduct MarketingGrowth Marketing

Kimbeaux

Founder and CEO

Jan 2021 – Present · 5 yrs 3 mos · Seattle, Washington, United States

Built in the PNW for wet, dirty dogs.
We design and make all-weather canine gear from the finest textiles and performance insulation to stand up to any conditions, while looking for ways to improve lives for dogs living with degenerative myelopathy (DM). Handcrafted in USA.
V2 of the OG jacket coming in 2026.
kimbeaux.com

Celsius

Head of Growth Marketing

Jan 2020 – Jul 2022 · 2 yrs 6 mos

+ Oversaw growth and performance marketing, product marketing and demand gen teams
+ Campaign strategy and execution
+ Supported corporate strategy and B2B/institutional sales cycle, onboarding 2K+ clients
+ 3X user growth and 2X AUM growth during tenure
+ Brought in $55M+ of institutional deposits within 6 months of launching institutional / HNW prime brokerage business line

Demand GenerationLeadershipStrategyManagementGrowth MarketingDigital Strategy+1