Jun 2023 – Mar 2025 · 1 yr 9 mos · Mumbai, Maharashtra, India

• Promoted and Designated as Chief of Staff leading Strategic Initiatives from the MD's office
• Key Responsibilities
• 1. Strategic Planning
• Defining Wonderchef’s long-term vision, goals and strategic priorities in the kitchware market.
• Conduct detailed market research to uncover trends, competitive threats and growth opportunities.
• 2. Business Analysis-
• Analyze Wonderchef’s key performance indicators (KPIs) and financial metrics to evaluate business health at every juncture
• Identify and implement improvements in marketing, operations, logistics, customer experience, employee welfare and training.
• 3. Strategic Projects-
• Lead the launch of the Chef Magic project, Wonderchef’s flagship product: oversee product development, app curation, recipe bank creation, branding, launch strategy, and sales planning.
• Ensure effective execution and monitoring of key strategic initiatives, aligning them with Wonderchef's business goals for all 8 sales channels.
• 4. Stakeholder Management-
• Build and maintain strong relationships with Wonderchef channel heads, support function heads and team members.
• Working on building talent density in the organization.
• Plan and coordinate board meetings, including annual, quarterly and monthly MIS review and analysis, ensuring comprehensive updates and strategic alignment.
• 5. Facilitating Fund Raise Process-
• Collaborate with the MD to manage Wonderchef’s round of funding, working closely with investment bankers.
• Prepare detailed documentation, coordinate with financial institutions and support negotiations to secure substantial investments, leading to Wonderchef’s IPO goal.
• By spearheading these initiatives, I contribute to Wonderchef’s mission of becoming fastest growing cookware & home appliances brand in this consumer durable industry by driving innovation and excellence in every strategic initiative with the MD

Nov 2021 – Jun 2023 · 1 yr 7 mos · Mumbai, Maharashtra, India

• 1. Managing Corporate Strategy-
• Supported the development of long-term organizational strategy and aligned departmental goals, processes, and resource allocation
• Assessed market trends and competitors, performed focused research for new business opportunities, and conducted market research on trends and competitors
• Planned, implemented, and managed proposed recommendations and projects while monitoring and reporting on them
• Participated in 2 funding cycles, handling banker appointment, IM creation, fund meetings, negotiation, deal formation, and synergy establishment
• 2. Human Resources Management-
• Developed and implemented human resources policies supporting strategic objectives and ensuring compliance with laws and regulations
• Managed staff wellness, performance reviews, and employee benefits
• Hired staff, negotiated employment agreements, identified staffing needs, and created job descriptions
• 3. Launch of Wonderchef Home & Living Category-
• Developed product philosophy by drawing inspiration from global designs, studying consumer needs, and collaborating with local artisans
• Headed sourcing, conceptualization, planning, and strategizing sales & marketing
• Managed post-sales service and customer community building

Nov 2020 – Nov 2021 · 1 yr · Mumbai, Maharashtra, India

• 1. Established TBZ Eshop: Built and launched TBZ's first-ever online portal from the ground up, including the development of the website and back-end dashboard, creating a seamless platform for customers and internal teams.
• 2. Strategic Marketing Leadership:
• Led all marketing activities and campaigns, ensuring TBZ's strong digital presence through well-crafted ATL and BTL strategies.
• Amplified brand awareness through digital and social media efforts, driving higher engagement and reach across platforms.
• 3. Website & Dashboard Management:
• Oversaw continuous improvements and amendments to the website and dashboard, ensuring a user-friendly interface and back-end efficiency.
• Conducted training for teams to enhance their ability to manage and utilize the system effectively.
• 4. Logistics & Accounts Coordination:
• Managed logistics to ensure smooth product delivery and fulfillment.
• Worked closely with the accounts team to streamline financial processes, ensuring transparency and accuracy in transactions.
• 5. Customer Support & Vendor Management:
• Coordinated with vendors for customer support, ensuring high service standards and resolving any customer queries swiftly.
• 6. Marketplace Expansion:
• Played a key role in increasing conversions on third-party marketplaces like TATA Cliq, Amazon, and Flipkart by optimizing product listings, promotions, and driving traffic to these platforms.

Jan 2020 – Oct 2020 · 9 mos

• MT KAM for Nykaa’s Private Label brands across pan-India retail channels, including Lifestyle and Dabur NewU. Developed strategic partnerships with retailers to ensure optimal brand presence, driving sales and market share for Nykaa's products.
• 1. Managed product assortment and inventory allocation across retail stores, aligning product offerings with consumer demand, resulting in a 15% sales increase.
• 2. Spearheaded visual merchandising efforts, ensuring consistent brand identity and enhancing product display, which increased footfall and product engagement.
• 3. Designed fixture planograms to optimize store layouts, highlighting key products and boosting visibility and sales.
• 4. Launched special promotions within the Modern Trade segment, including GWP and PWP campaigns, driving a 20% uplift in sales during promotional periods.
• 5. Played a key role in expanding BA (Beauty Advisor) doors, ensuring broader market coverage and enhanced retail presence.
• PAN India GT Reforms Lead:
• 1. Optimized stock management systems across general trade channels, reducing stockouts and improving product availability, leading to overall sales growth.
• 2. Designed and implemented sales growth strategies, increasing retail footprint and driving month-on-month profitability.
• 3. Introduced incentivization programs for Beauty Advisors (BAs) and PTBA (Promoter Trade Beauty Advisors), significantly improving sales performance and employee engagement.

Apr 2019 – Jan 2020 · 9 mos

• 1. Headed Strategic Marketing for Nykaa’s Private Label brands across E-Commerce, Brand outlets, GT & MT channels, working across product categories like Makeup, Skincare, Bath & Body, and Accessories.
• 2. Developed and executed go-to-market strategies for new product launches, ensuring Nykaa’s Private Label offerings had a strong and consistent brand presence across all consumer touchpoints, from online channels to retail stores. This resulted in highly successful launches that drove category growth.
• 3. Managed omnichannel marketing efforts, aligning digital campaigns, in-store promotions, and influencer outreach to create a cohesive brand narrative across platforms. These efforts boosted Nykaa's Private Label visibility and engagement with key target audiences, contributing to significant sales growth.
• 4. Designed and implemented promotional strategies including combo offers, discounts, and GWP/PWP campaigns, which resulted in higher sales and an improved overall customer experience. These promotions were strategically timed during key retail events, driving traffic and increasing average order value.
• 5. Led visual merchandising (VM) planning for Nykaa's Retail stores, kiosks, and MT/GT doors, ensuring a visually appealing display of products that aligned with the brand’s identity. This enhanced the in-store experience for consumers, resulting in increased footfall and a higher conversion rate.
• 6. Spearheaded influencer outreach and social media strategies, collaborating with key influencers to create buzz around Nykaa’s Private Label products. These influencer campaigns significantly expanded the brand’s reach and engagement, driving both online and offline sales.

Apr 2018 – May 2018 · 1 mo · Mumbai Area, India · On-site

• Internship Project: Sales & Distribution of Fragrance Category (Engage Perfumes)
• 1. New Product Launch: Developed and executed a comprehensive product launch strategy for Engage perfumes, integrating promotional activities, distributor outreach, and in-store visibility to drive consumer engagement.
• 2. Market & Distribution Analysis: Conducted an in-depth analysis of the sales and distribution channels across West India (Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, and Goa), identifying gaps and opportunities for market penetration and coverage expansion.
• 3. Sales Growth in Mumbai: Designed and implemented a targeted strategy to boost Engage perfume sales in the Mumbai region, focusing on enhancing visibility at retail touchpoints, increasing promoter involvement, and optimizing service rack assortment, resulting in measurable sales uplift.
• 4. Distribution Channel Optimization: Improved the efficiency of Engage’s distribution network in West India by streamlining logistics, refining stock management, and strengthening relationships with key distributors, contributing to increased market coverage and product availability.
• 5. Promoter Engagement: Spearheaded initiatives to better align promoters with sales goals, offering training and incentives to improve product knowledge, customer interaction, and sales conversion rates.

Mar 2017 – Jul 2017 · 4 mos · Mumbai, Maharashtra, India · On-site

• 1. Online Brand Protection:
• Developed strategies to safeguard the Lodha Group's digital presence and brand reputation.
• Monitored online activities and identified potential threats to brand integrity.
• 2. Collaboration with iZooto:
• Integrated iZooto push notifications across various Lodha Group brand pages.
• Enhanced user engagement by implementing targeted push notifications to inform users about new launches, events, and offers.
• Analyzed push notification performance metrics to optimize content and frequency.
• 3. Launch of Live Chat Feature:
• Partnered with Zendesk to implement Lodha Group's first-ever Live Chat feature on the Palava landing page.
• Designed the chat workflow to ensure seamless communication between potential customers and support staff.
• Conducted user testing to refine the chat interface and enhance user experience.
• Trained support staff on utilizing the chat feature effectively to assist customers in real-time.
• 4. Cross-Functional Collaboration:
• Worked closely with the IT and customer service teams to ensure the successful integration of digital tools.
• Engaged with marketing teams to align messaging and campaigns across platforms.
• 5. Data-Driven Insights:
• Leveraged analytics tools to track user interactions and feedback on the newly implemented features.
• Provided actionable insights to improve user experience and drive engagement metrics.
• 6. Continuous Learning and Adaptation:
• Stayed updated on digital marketing trends and best practices to recommend innovative solutions.
• Participated in team brainstorming sessions to generate creative ideas for brand promotion and user engagement.

Jun 2015 – Mar 2017 · 1 yr 9 mos · Mumbai

• 1. Spearheaded women-centric initiatives aimed at empowering communities through emotional, physical, and financial support, fostering a strong network of over 10,000 women across multiple regions.
• 2. Actively identified and recruited potential members from diverse backgrounds, ensuring representation from various socio-economic strata, and contributing to the organization's mission of inclusivity.
• 3. Developed and conducted training programs for new members, enhancing their understanding of community development initiatives and promoting active participation.
• 4. Collaborated with multi-stakeholder partners, including local governments and NGOs, to design and execute collaborative projects, addressing critical issues such as women’s health, education, and financial independence.
• 5. Monitored community engagement metrics, utilizing feedback mechanisms to tailor programs and improve member satisfaction, resulting in a 30% increase in participation and retention.
• 6. Led advocacy efforts, representing the voices of women at governmental forums to influence policy changes that supported women’s rights and empowerment.