Apr 2022 – May 2023 · 1 yr 1 mo · Remote

• Loyalty Program:
•  Generated x% order growth by ideating and executing an industry-first loyalty program
• Constructed and managed a complex P&L model to identify the optimum, self-sustaining structure
• Improved program comprehension and performance viaA/B tests, in-depth analyses and consumer insights
• Led this cross-functional project as part of Growth team, effectively aligning product and category teams
• Gamification:
•  Increased DAU by 3% through multiple gamification pilots such as casual games, daily check-in etc.
• Managed the leasing and integration of 12 games from multiple vendors into the Meesho app
• Led development of a GameZone in the app, and piloted a daily reward feature to increase adoption

May 2019 – Apr 2022 · 2 yrs 11 mos · Gurgaon, India

• User Growth:
•  Managed overall user growth and retention:
• Optimized promotional discount spends by 15%+ through A/B tests and analyses
• Improved conversion rates by ~8% by analyzing in-app behaviour of customers
• Devised monthly discount strategies, forecasted budgets and ensured adherence
•  Negotiated, ideated and executed a barter marketing campaign with a leading FMCG Player (INR 7 cr+)
•  Set up reporting of key platform metrics using Tableau and automated the same
• Promotion Operations Management:
•  Managed a team of 3 associates, handling end-to-end discount operations of the organization
•  Liaised with product team to develop new promo-related features on consumer app as well as internal tools
•  Reduced promotion creation TAT by ~20% and error rates by ~33% by improving promotion creation process
• Project Management: On Time or Free:
•  Crafted Go-to-Market strategy for On Time or Free, one of Zomato’s marquee projects
•  Coordinated product launch with various teams and stakeholders across product, logistics etc.
•  Identified optimal price points and rewards through A / B tests

Jul 2017 – Feb 2018 · 7 mos · Gurgaon, India

Nov 2015 – Jul 2017 · 1 yr 8 mos · Bengaluru Area, India

• Marketing & Sales Analytics:
• o Consulted a Fortune 5 company on Marketing and Sales strategy: - Increased profit by 4% during test phase by reducing out-of-shelf instances and optimizing pricing, promotion and assortment
• o Automated design of promotion calendar using Excel VBA, thereby speeding up the process and greatly reducing chances of error
• Compensation Analytics:
• o Currently working on compensation calculation for a European professional services company
• o Worked closely with the Director of Financial Planning, at client location, to set up scenario-based
• Excel models for coming year: - The models were used to decide on quotas and compensation
• structures for sales representatives
• Technologies used: Excel, Tableau, Proprietary tools

Jun 2014 – Jul 2014 · 1 mo · Cochin Area, India

• Successfully completed a report on ‘Indian Economy Post the Election of Modi’
• Supported the Business Research team on various projects catering to clients from the MENA region, on diverse topics like global municipality trends, oil & gas industry, economic forums etc.

Jun 2013 – Jul 2013 · 1 mo · New Delhi Area, India