Nov 2019 – Aug 2021 · 1 yr 9 mos · Bangalore

May 2018 – Nov 2019 · 1 yr 6 mos · Mumbai Area, India

• Acquisition
• Marketed a subscription based model of Hotstar at a $99.99 price point in the US market, as opposed to ad-based model in India, in the absence of flagship properties like GOT, Friends, BBT, etc during 2018-19
• Pioneered acquisition campaigns for Hotstar in the US during a pivotal moment with Star switching off from TV in US;
• Drove acquisition campaigns for Indian Premier League and ICC Cricket World Cup 2019 in the US;
• Delivered 100% subscription target for entertainment category 4 months before timeline; ideated and executed separate campaigns for Hindi and non-Hindi speaking audience;
• Retention
• Targeted churned audience basis their content consumption behaviour pre-churn through notifications, emailers and platform customizations; delivered resubscriptions equalling 40% of total acquisitions;
• Formulated and executed digital marketing campaigns for Hotstar Specials; delivered an average viewership of 20% of the active base during their 1st week of launch;
• Product & Partnerships
• Instituted two referral programs in the US market; Mobilized a team of over 400 partners across Indian touch-points like groceries & restaurants in the US; currently amounts to 20% of total subscriptions;
• Formed partnerships with Indian touch-points in the US through corporate, restaurants, groceries to facilitate on ground acquisition for VIVO IPL and ICC Cricket World Cup during Mar/Apr 2019
• Delivered back-end product integration for campaigns to retain the churn from the marketing funnel;

Apr 2017 – May 2017 · 1 mo · India

• Worked with the Alexa team in developing a system where the failures which occurs when a skill is submitted reduces.
• Worked with the Product Management team in designing recommendations to imrpove the workflow
• Benchmarked Amazon Developer Portal with that of Apple and Google with an objective to improve success rate for skill submissions by Alexa skill developers; reduced first time failure rate of skills by 8%;
• Proposed product updates on the portal with expected impact of 11% on the pass rate of skills while testing

Oct 2013 – Apr 2016 · 2 yrs 6 mos · Pune Area, India

• Ergonomics
• Developed a standard new process for Ergonomics Assessment, for all the plants in Tata Motors. This process was developed after having an exhaustive approach to all the parameters affecting ergonomics at the operator, while bench-marking with the best practices in the business
• Implemented the process across all the CV plants of Tata Motors
• Performed Ergonomics studies in Pune plant and implemented corrective measures, by providing additional fixtures, or through design changes, at the assembly stations through the help of a cross functional team
• Industrial Engineering
• Performed time studies based on Maynard Operations Sequence Technique (MOST) and based on the same, calculated manpower for the assembly lines based on their daily production
• Distribution of manpower station wise through Line Balancing, based on the work content at each station
• Carried out time studies at the Vendor end to support price settlement
• Management Level initiatives
• Worked towards the implementation of multiple processes under the Operations Pillar, under the Tata Motors Production System, a new initiative which encompasses all the processes of manufacturing under one roof
• Developed a mechanism to compare and rate the performance of aggregate and vehicle factories in Pune CV Plant, on a monthly basis, based on the parameters of SQPDCME
• Developed the framework for 5S assessment of Small Scale companies, and Medium and Large scale companies,including the formats for assessment, for ACMA