Hariharan Vijai Kumar

Performance Marketing Manager

Hyderabad, Telangana, India16 yrs 6 mos experience

Highly Stable

Key Highlights

Proven track record in driving admissions growth.
Expertise in brand management for premium educational institutions.
Creative strategist with a passion for impactful marketing.

Stackforce AI infers this person is a Marketing Leader in the Education sector with a focus on branding and admissions growth.

Contact

Skills

Core Skills

MarketingBrand Management

Other Skills

Brand AwarenessMedia StrategyMarket PlanningContent MarketingMulti-Channel MarketingMarket ResearchDigital MarketingE-commerceMarketing ResearchMarketing StrategyCorporate BrandingMedia PlanningCreative Concept DesignBrand MarketingIntegrated Marketing

About

Very early in life, I realised I wasn’t wired for the mundane. I’ve always enjoyed adding colour, energy, and imagination to whatever I do — making work stand out rather than blend in. That creative instinct naturally drew me to branding and marketing, where ideas, design, and strategy come together to create impact. I now lead marketing for the India region at International Schools Partnership (ISP), the world’s leading premium schools organisation present across 24 countries. From driving admissions and managing campaigns, to shaping brand experiences and enhancing digital visibility, my role is about connecting families to schools where children thrive. At ISP India, I work closely with Sancta Maria, Manthan, and CS Academy Coimbatore, steering everything from PR and communications to pipeline strategy — always with an eye on delivering measurable results while building brands parents trust. Outside of work, you’ll often find me blogging, painting abstract canvases, cooking something new, or revisiting lessons from Steve Jobs, whose philosophy of “putting a dent in the universe” continues to fuel my journey.

Experience

International schools partnership limited

Regional Head of Marketing - India

Nov 2023 – Present · 2 yrs 5 mos · Hyderabad · On-site

Responsible for implementation of marketing plans across ISP schools here in India. Involving driving lead generation efforts through various digital and offline marketing initiatives , admission pipeline nurturing , managing communication eco-system and enhancing school's brand identity among the parent audience.

Brand AwarenessMedia StrategyMarket PlanningContent MarketingMulti-Channel MarketingMarket Research+3

Nord anglia education

Head of Marketing - India

Oct 2019 – Nov 2023 · 4 yrs 1 mo · India

As a Head of Marketing , i handle all marketing related activities for Nord Anglia Education Schools in India. Nord Anglia Education is the world’s leading premium schools organisation, with schools located across 29 countries in North America, Europe, India, China, Southeast Asia and the Middle East. Oakridge International Schools with presence across 4 cities in India are part of the Nord Anglia education family.
Role specifics
Managing all Online & Offline marketing activities to generate admissions for the schools.
Developing and implementing Go to Market Strategies.
Ensuring visual brand consistency across all key touch points.
Handling brand communications and content strategies across all digital platforms.
PR & Media management

Multi-Channel MarketingContent MarketingMarket PlanningBrand AwarenessMedia StrategyMarketing+1

People combine

2 roles

Head Branding

Promoted

Jun 2016 – Sep 2019 · 3 yrs 3 mos · Hyderabad Area, India

As Head of Branding / Marketing , i was involved in managing all marketing & branding activities for all the brands under the People Combine Group, includes Oakridge International School , Westberry & Oi Playschools.

Multi-Channel MarketingContent MarketingMarket PlanningBrand AwarenessMedia StrategyMarketing+1

Brand Manager

Jun 2014 – May 2016 · 1 yr 11 mos · Hyderabad Area, India

> In-charge of lead generation activities for over 60 plus centres spread across 3 cities
> Directly responsible for walk-in generation for company owned centres
> Responsible for Brand communication with existing parents
> Lead Generation for New Franchise Partner acquisitions
> Managing all Online Media communication of the Brand
> Social Media Marketing and Email Communications
> Handling all new collateral development for the Brand
> Execution of offline brand events - Fests , Expos and Meets

Multi-Channel MarketingContent MarketingMarket PlanningBrand AwarenessMedia StrategyMarketing+1

Gati-kwe

Marketing Manager

Jan 2011 – Jun 2014 · 3 yrs 5 mos · Hyderabad Area, India

In-charge for Marketing and Branding activities for 'GATI-KWE' across India.
Areas of Responsibility:
Brand Communications - Internal & External
Digital Marketing - SEO, PPC & Social Media Management
Marketing Research & Consumer Analysis
Lead Management & CRM
Product Literature Development
Media Planning & PR
Event Management

Multi-Channel MarketingContent MarketingMarket PlanningBrand AwarenessMedia StrategyMarketing+1

Msd australia & new zealand

Marketing Intern

Nov 2009 – Feb 2010 · 3 mos · Sydney, Australia

The marc edward agency pty ltd

Retail sales

Mar 2009 – Aug 2010 · 1 yr 5 mos · Sydney, Australia

 Developing/Executing on-floor promotional strategies for luxury products of major brands like Armani, Diesel, Polo and Calvin Klein
 Managing in-store new product launches
 Regular Customer interactions to gather product feedback & Reporting back sales data to clients