May 2019 – Aug 2022 · 3 yrs 3 mos · Mumbai, Maharashtra, India

• 1. Planned, developed, and executed end-to-end marketing strategies for over 350+ franchisees across India, ensuring brand consistency and local relevance.
• 2. Coordinated directly with franchise partners to implement region-specific marketing activities such as hoardings, dealer signboards, wall paintings, look walkers, dealer meets, conferences, local to national newspaper ads, exhibitions, SMS campaigns, event participation, magazine features, radio ads, and newsletters.
• 3. Designed and developed marketing creatives including emailers, print ads, website banners, exhibition posters, and more. Worked closely with creative agencies to deliver communication collaterals such as brochures, catalogues, flyers, calendars, and advertising copy.
• 4. Tracked and reported on the progress of local marketing campaigns, comparing performance against predefined KPIs. Captured customer feedback from on-ground activations and events (e.g., registrations, invitations, feedback forms, and attendee records).
• 5. Enhanced internal and external brand presence through multi-channel communication—emailers, newsletters, leadership townhalls, blog posts, web banners, dashboards, and social media engagement.
• 6. Executed strategic initiatives to strengthen brand imagery and stakeholder relationships through storytelling and consistent visual branding.
• 7. Managed corporate gifting operations, coordinating with vendors for budget-friendly, customized merchandise including branded diaries, pens, USB drives, power banks, card holders, and other premium gifting solutions.
• 8. Oversaw complete vendor management, including rate negotiation, timeline adherence, artwork approvals, purchase order creation, and expense tracking for all brand-related marketing spends.
• 9. Provided backend marketing support by managing inventory and logistics of marketing materials and updating Point of Sale (POS) material status reports on a weekly basis.

Aug 2018 – May 2019 · 9 mos · Mumbai

• 1. Developed and executed marketing strategies for 90+ branches across India, ensuring consistency in branding and regional customization.
• 2. Led end-to-end marketing campaign planning, performance tracking, ROI analysis, and re-targeting strategies to improve outcomes.
• 3. Managed and enhanced the company’s digital presence across Facebook, LinkedIn, Twitter, and other relevant platforms through engaging and shareable content.
• 4. Planned and activated brand campaigns for three distinct brands, driving footfall and customer engagement across formats.
• 5. Coordinated pan-India promotional activities like look walker campaigns, leaflet inserts/distributions, canopy setups, and store-level activations.
• 6. Negotiated with printing agencies and suppliers to ensure cost-effective, quality marketing collaterals and in-store branding materials.
• 7. Directed seasonal campaigns, end-of-sale promotions, and new branch launches with complete project ownership.
• 8. Collaborated with creative and media agencies to deliver impactful artwork, hoardings, print materials, and in-branch communication assets.
• 9. Maintained compliance with brand guidelines and legal standards across all marketing campaigns; created presentations and reports for senior leadership.
• 10. Proficient in CorelDraw, Photoshop, Illustrator, MS Office, and Excel; well-versed in social media campaign execution and content calendar planning.

May 2017 – Aug 2018 · 1 yr 3 mos · Mumbai Area, India

• 1. Plan, develop, and execute the Marketing requirements of 31 Stores across all over India.
• 2. Launch Promotional and Seasonal campaigns for Jinaam.
• 3. Uphold legal obligations and maintain Brand standards in every Marketing (Seasonal/Promotional) campaign.
• 4. Develop cost-effective, targeted, researched media plans that deliver measurable business impacts and result in effective media buying (Outdoor/Mall Media/Newspaper/Radio/SMS/Flyers).
• 5. Plan, Develop, and deploy impactful, insights-based multimedia marketing strategies that extend reach, and communication and build desirable brand identity.
• 6. Responsible for Marketing Inventory Management, Media Planning, and Buying and Campaign Project Management
• 7. Project Management of Seasonal Promotions, End of Season Sales, and New Store Openings
• 8. Analyses shopping behavior help decide strategic changes in product mix, content, visual merchandising display, media mix, brand identity, PR, etc.
• 9. Schedule, Organize, and execute promotional activities across India with the help of Country Heads, Area Managers, and Store Managers through various marketing campaigns such as Celebrity Fashion Shows, Mascot activities, Raffle Draws, Discount Offers, End of Season Sale, etc.
• 11. Negotiate with various Printing agencies and Suppliers for marketing and branding elements and in-store collaterals.
• 12. Coordinate with HODs of Finance and Operations to drive Seasonal and Promotional campaigns successfully.
• 13. Proofread and finalize artwork; make event reports, competition scanning, etc.
• 14. Create Standard Operating Procedures for promotional campaigns and new concept launches.
• 15. Adapting the creative in different sizes for Hoarding, newspaper ads, and branding for in-house.
• 16. Additional Knowledge:- MS Excel, MS Office, MS PowerPoint, Coreldraw, Photoshop & and Illustrator.

May 2014 – May 2017 · 3 yrs · Mumbai Area, India

• 1. Coordinating with the Mumbai client for print media Execution.
• 2. Assist the marketing manager with development, implementation, and also execution of strategic venue plans.
• 3. Assist with media buys, branding strategies plus promotional communication projects for both venues
• 4. May create, develop maintain venue marketing collateral for show segments like promotional fliers, posters, calendars etc.
• 5. Assists promotions manager in ordering of promotional flyers.
• 6. Making quotation for our client.
• 7. Adapting all the design in different different sizes and creating some time design also like visiting card, banner, and photo editing.
• 8. Client Service: Maintain good and healthy relations with various clients & gave them good services.
• 9. To overlook the General Admin work of the Office which including keeps of Office Collaterals, Coordinating with Vendors and negotiations.

Jan 2011 – May 2014 · 3 yrs 4 mos · Mumbai Area, India

• Print & production : Work with different types of Digital Machines (Indoor & Outdoor)
• Graphics : Create new concepts & design for different clients for
• Hoardings campaign, Catalogue designing, invitation card, photo editing, box design, Logo Design & magazine design etc
• Client Service : Maintain good and healthy relations with various clients & gave them good services