Sandeep Mukherjee

CEO

Bengaluru, Karnataka, India20 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Co-founder of a nationally recognized EV platform.
Over 13 years of experience in global marketing.
Expert in sustainable transportation solutions.

Stackforce AI infers this person is a leader in Electric Vehicles and Sustainable Mobility.

Contact

Skills

Core Skills

EntrepreneurshipSustainabilityMarketing StrategyRetail MarketingGlobal Marketing StrategyB2b MarketingCustomer MarketingTrade EngagementChannel MarketingTrade MarketingBrand Management

Other Skills

B2B ProgramsBusiness DevelopmentBusiness StrategyCampaign DevelopmentChannelChannel ManagementChannel PartnersCompetitive AnalysisCorporate SustainabilityEvent ManagementFMCGGTM StrategyGo-to-market StrategyKey Account ManagementManagement

About

As the co-founder of BLive, I work towards a simple yet transformative mission: to make EV ownership accessible and affordable for all. We're committed to providing end-to-end EV solutions that provide access to a wide range of EVs, coupled with user-friendly rental, leasing and charging solutions. Through our platform, we empower consumers to embrace EVs with ease, paving the way for a cleaner, greener future. Before embarking on this entrepreneurial journey, I had the privilege of working for over 13 years at corporations such as Nokia and Microsoft. My tenure spanned both domestic and global markets, enriching me with insights and expertise that now drive BLive's vision forward. Since transitioning to entrepreneurship in 2018, I've been passionately dedicated to leveraging technology and innovation to catalyze positive change in the realm of sustainable transportation. Join me in reshaping the future of mobility—one electric mile at a time. Let's connect and collaborate on creating a more sustainable world together! Industries – Electric Vehicles, Renewable energy, sustainability, Mobile, telecom, mobility

Experience

Blive - home of evs

CEO and Co-founder

Feb 2018 – Present · 8 yrs 1 mo · Bengaluru, Karnataka, India · On-site

BLive is the One-stop destination for electric vehicle buyers! Our cutting-edge "phygital" platform offers an extensive range of brands, unparalleled expertise on EVs, and a seamless ownership experience. In no time, BLive has grown into a nationally recognized EV platform, with a presence in over 50 locations and having empowered thousands of customers to make the switch to electric. So why wait? Join the electric revolution with BLive today!
check us out at www.bliveEVstore.com

EntrepreneurshipSustainabilityProject PlanningBusiness DevelopmentManagement

Hmd global

Retail and Customer Marketing Lead - Nokia India

Jan 2017 – Mar 2018 · 1 yr 2 mos · Bengaluru Area, India

Relaunched full portfolio of Nokia Smartphones with Android OS in India (8 launches in one year! )
Led India Retail marketing strategy covering a base of over 100k retail stores along with Regional and National Organised trade channels like (Croma Relaince digital, Sangeetha Poorvika, BiG C, My G).
Headed Regional Marketing for south and west region contributing around 50% of national business with over 60% contribution to Smartphone business.

Retail MarketingMarketing StrategyTrade MarketingChannel Management

Microsoft

Senior Manager - Global Marketing Strategy and planning

Apr 2012 – Dec 2016 · 4 yrs 8 mos · Espoo Finland

Global Marketing strategy deployment and planning guidance to countries
Global marketing investment planning, prioritization and Measurement
Consumer journey and touch point strategy development to support ATL and BTL campaign development
Support GTM marketing planning
B2B marketing planning

Global Marketing StrategyB2B MarketingCampaign Development

Nokia mobile phones

2 roles

Customer Marketing Manager - Organised Trade(National and Regional retail chains) and B2B

Nov 2010 – Jul 2012 · 1 yr 8 mos

Build and develop customised trade engagement programs with the National and Regional channel partners(Croma, Spice telecom, reliance retail etc) to drive sales and marketing objectives
Devise innovative trade programs around 4 key pillars - 1)Visibility, 2)promotions, 3)In store experience and 4)store staff engagement to drive business KPIs.
Explore opportunities for innovation in scheme development & participation in various retail initiatives, to drive conversion for Nokia.
Develop B2B programs targeted at Small and Medium businesses aimed at driving growth and profitability for B2B channel ex National CXO meets, corporate roadshows, Corporate device offers and bundles, Corporate device experience programs

Customer MarketingTrade EngagementB2B Programs

Channel Marketing Manager - South Region

Aug 2008 – Nov 2010 · 2 yrs 3 mos

All BTL/trade marketing activities including branding and retail presence, visual merchandising, events, promotions, new product launches and large scale activations.
Custodian of GTM program, Retail plannogramming, services and solutions marketing across channels.

Channel MarketingRetail MarketingGTM Strategy

Sab-miller india

Trade Marketing Manager - South Region

Jul 2005 – Aug 2008 · 3 yrs 1 mo · Bangalore, Hyderabad

Responsible for all BTL activities including branding, visual merchandising, events, promotions, new product launches and large scale activations
Custodian for trade marketing of all SAB Miller India brands – Foster’s, Royal Challenge, Haywards 5000, Knock Out, Haywards Black for the region.

Trade MarketingBrand ManagementEvent Management