Jun 2015 – Apr 2025 · 9 yrs 10 mos · Noida, Uttar Pradesh, India · On-site

• As Senior Manager Direct Sales - DSA business for East Region from 2015-2018, Kolkata
• From 2018-2021 Managed Direct Sales for DSA/Corporate Sales/CE Panel Installer Sales/Modern Trade for East Region based, Kolkata
• From Mar'21 to April'22 - General Trade Sales & Distribution- Howrah/Hugli/East & West Midnapore/ Nadia Districts based out of Howrah
• Promoted to AGM - Upper Assam Circle as Circle Sales Head on Apr'22, Guwahati
• From Mar'24 - Vertical Head DSA Outbound based, Noida
•  Driving Direct Sales Outbound Vertical Pan India
•  Achieving New Acquisition – both B2C & B2B
•  Handling Direct Sales team across all 4 Regions
•  Managing Direct Sales Partners across all Regions
•  New Channel Infrastructure in different towns
•  Scaling up existing Channel Infrastructure
•  Monitoring Out bound Tele-calling Agencies
•  Lead Generation Activities through Digital & Non Digital mode
•  Proper Lead & Funnel Management
•  Enhancing Team’s Productivity
•  Monitoring Partner & Seller Productivity
•  Closing of Big Commercial Deals – Hotels/Hospitals/Town ships
•  Heading a Circle as Circle Sales Head
•  New Sales & Service Partner Appointment & Development
•  Driving Primary, Secondary & Tertiary Sales
•  Sales Forecasting & Stocking
•  Expanding Distribution network-Distributors, Associate Distributors, Activation Outlets, Recharge Outlets, Stocking Outlets
•  Distribution expansion in deep rural towns 3K/5K Pop, Highway Towns
•  GTM Strategy
•  Competition outlet mapping and Branding
•  Signage across different outlets and merchandising
•  Product Positioning
•  Home to Home/Bike/Van Promoters -Direct to Customer Model
•  Direct Sales Channel Infra build up for entire Eastern India
•  Increase Modern Trade Store Productivity
•  Sales from New Build Projects- Residential apartment door to door penetration
•  Planning for Sales activity, Road shows
•  Stores Appointment – FOFO
•  Interdepartmental coordination
•  Quality Sales
•  Sales Training
•  R&R for Channel employees/Direct team members

Jul 2011 – Jun 2015 · 3 yrs 11 mos · Kolkata Area, India

•  Achieving Target through Post paid 3G Data Card and Voice selling to Key Accounts/Corporate/SMEs
•  Channel build up for wireless business development in Corporate & SME segment
•  Handling On-Roles Team, DSTs & SME Channels
•  Justifying Channel ROI
•  Farming & Hunting strategies for New & Existing accounts
•  Mapping of Accounts as per Pin code / Geography & do the sourcing
•  Responsible for higher penetration in competition accounts
•  Focussed approach on the Wireless Data business for higher Revenue for the Organisation
•  Promoting High Revenue Plans
•  Instrumental in closing National Deals for both Voice and Data
•  Monthly Activity Planning for achieving daily sales
•  Training & Development of the Sales Team- On & Off roles
•  Productivity enhancement of the team
•  Managing churn and sales reversal- Monitoring quality
• Achievement:
• Rewarded with “Reliance Excellence Award” for Q1 2013-14
• First person to sell successfully Intercom solution on wireless FWP

Aug 2004 – Jul 2011 · 6 yrs 11 mos · Kolkata Area, India

• Joined as Territory Manager - Postpaid Corporate/SME
• Promoted as Area Manager in July 2006 – Postpaid Corporate/SME
• Promoted as Assistant Sales Manager in June 2007 – Postpaid Corporate/SME
• Promoted as Sales Manager (ZSM) – North Central West (NCW) Kolkata Retail in March 2010
•  Building up Corporate/SME Channel in Kolkata and suburb towns
•  Managed On & Off Role Team
•  New Account creation and Farming from existing Accounts
•  Managing the COCO & FOFO retail stores, SME, Retail post-paid business for North-Central-West Kolkata
•  Skilfully handling 28 channel partners including 10 Relationship Centres, 8 Points & 10 DSAs
•  Driving Productivity for On Roles Team and Channel Partners
•  Spearheaded Post-paid Distribution in North-Central-West of Kolkata
•  Organizing and conducting trainings for the team
•  Orchestrating reward & recognition program for channels and making direct calls to big corporate or SME companies
•  Justifying Channel ROI
•  Quality sourcing of acquisition across all channels
• Achievement:
• Being recognized as an Exceptional Contributor for two consecutive years 2006-07 and 2007-08
• Winning the “Airtel Grand slam” (twice) and a Free Trip to Bangkok on June 06 and Jan 07
• “Airtel Excellence Award” for achieving 115% of Target
• “Airtel Star Award” for achieving 120% of AMJ 07 Target
• “Airtel Star Award” for churning the highest number of connections from competition on Dec’05
• “Employee of the Month” award across all departments on Nov 04 for achieving the highest ever acquisition in SME business by a Territory Manager

Nov 2003 – Aug 2004 · 9 mos · Kolkata Area, India

•  Effectively handled Recruitment and Development of Broadband Channel Partners
•  Accountable for managing Cable Distributors
•  Selling to Retail, SME, Corporates through channel
•  Making direct visits to SME/Corporates
•  Actively involved in organizing and conducting local promotions
•  Training and development of the Channel Sales Team
•  Ensuring the profitability of the channel
•  Close coordination with the network team for feasibility check-up and wiring
• Achievement:
• Sourcing the highest number of accounts for “Air Sahara Promo” from Jan 04 to Mar 04

Nov 2002 – Nov 2003 · 1 yr · West Bengal

•  Building up the Distribution network in West Bengal for Samsung branded PC
•  Multiple Distributor handling across West Bengal
•  Beat wise appointment of Dealers
•  Managing the Distributor’s sales team
•  Responsible for primary & secondary sales
•  Responsible for profitability of Distributor/Dealers
•  Conducting dealer meet and promote new products
•  Enhancing sales through road-shows and promotions to different dealer locations/colleges/Fairs

Sep 2001 – Oct 2002 · 1 yr 1 mo · Kolkata Area, India

•  Direct sales of CASA (Current & Savings Account)
•  Daily Cold calling and getting business from retail/sme/corporate segment
•  Daily tele-calling to prospects and lead generation for next day
•  Competition analysis
•  Road-show, sales campaigns at different locations
• Achievement:
• Rewarded with a free trip to Digha for being a member of the best team and achieving the highest slab of incentive for AMJ’02 quarter