Jul 2021 – Jul 2022 · 1 yr

• Directed the end-to-end development of Seller Central features, including Seller Identity Verification (SIV) and Global Registration—critical for secure onboarding and compliance, now used by 30k sellers.
• Launched Seller Central mobile app in 9 countries, increasing seller engagement and platform adoption by more than 90%.
• Pioneered Arabic language and RTL support, making the platform accessible to 20k new users in the MENA region.
• Championed best practices in scalable system development and agile delivery, consistently exceeding project timelines and quality benchmarks.

Jan 2018 – Jun 2021 · 3 yrs 5 mos

• Led the end-to-end development of core Seller Central features and mobile platform capabilities, driving business growth and operational excellence across the MENA region.
• Spearheaded the successful launch of mission-critical systems, including Global Registration, enhancing platform security and streamlining seller onboarding.
• Mentored and developed a high-performing engineering team, fostering a culture of innovation, continuous learning, and technical excellence.
• Championed scalable system development and best practices, ensuring the reliability, performance, and security of all delivered solutions

Oct 2014 – Dec 2017 · 3 yrs 2 mos · Noida Area, India · On-site

• Led the transformation of the Souq mobile app, raising its App Store rating from 2.2 to 4.2 and driving a 85% increase in user retention.
• Adopted cutting-edge Apple technologies (Swift, Apple Watch, Apple Pay), integrating several payment gateways including Apply pay, PayU, Master/VISA card integration and reusable libraries including GTM, Fabric, OKHttp Library etc.
• Built a culture of innovation and rapid iteration, enabling the team to respond quickly to user feedback and market changes.

Feb 2014 – Sep 2014 · 7 mos · New Delhi, Delhi, India · On-site

• Reduced app crash rates by 70%, resulting in improved customer satisfaction scores by 92%.
• Expanded the engineering team by 200% and laid the groundwork for a new, scalable Souq app.

Mar 2013 – Feb 2014 · 11 mos · Dubai, United Arab Emirates · On-site

• Developed and maintained multiple iOS applications, with a key focus on the Emirates NBD bank’s mobile app, delivering secure, user-friendly financial solutions for a leading regional bank.
• Utilized Objective-C, Swift, and advanced iOS frameworks (including Storyboards, Form Kit, and Table Kit) to implement robust, scalable features and intuitive user interfaces.
• Designed and implemented RESTful APIs on the server side using Core Java, Servlets, and JSP, ensuring seamless integration and efficient data exchange between backend services and mobile clients.
• Collaborated with cross-functional teams to deliver high-quality releases, applying object-oriented programming principles and best practices throughout the development lifecycle.
• Contributed to brand development initiatives by enhancing app performance, reliability, and customer experience across multiple projects.

Sep 2011 – Feb 2013 · 1 yr 5 mos · Noida Area, India · On-site

• Developed enterprise-grade iOS applications for GE (General Electric), a Fortune 500 company, leveraging the latest Apple technologies and the Predix platform to deliver powerful industrial and analytics apps for iPhone and iPad.
• Collaborated with GE teams to build secure, scalable mobile solutions that empowered industrial operators with real-time insights and predictive analytics, supporting critical business operations in sectors such as manufacturing, energy, and healthcare
• Designed and implemented robust, highly secure web software for Xerox, ensuring compliance with stringent enterprise security standards and delivering complex business functionality for large-scale document and workflow management systems.
• Worked closely with cross-functional teams to gather requirements, architect solutions, and ensure seamless integration between mobile and web platforms.
• Applied best practices in software design, code quality, and agile development to deliver high-impact solutions on time and within budget

Jan 2010 – Sep 2011 · 1 yr 8 mos · Noida · On-site

• Developed multiple high-performing iOS applications for clients in Ireland, delivering robust, feature-rich solutions tailored to diverse business needs.
• Achieved a significant milestone with the launch of my first iOS application—which was also the company’s first—to be featured on the App Store, highlighting excellence in user experience and technical innovation.
• Engineered advanced app functionalities, including push and local notifications, Core Data with migration, image and video downloading via HTTP, and web service integration using JSON parsing.
• Implemented VOIP (Voice over Internet Protocol) calling, barcode scanning, dynamic UI, and rich animations to enhance user engagement and app versatility.
• Built universal apps for both iPad and iPhone, ensuring seamless orientation, responsive design, and optimal performance across devices.
• Integrated GPS location services and SQLite-3 for data management, supporting complex app requirements and offline capabilities.