Nitin Sharma

Business Development Executive

Delhi, Delhi, India17 yrs 6 mos experience

Key Highlights

Proven track record in driving sales and revenue growth.
Expert in managing key account relationships and activations.
Strong background in FMCG sales and marketing strategies.

Stackforce AI infers this person is a B2C sales and marketing expert in the FMCG sector.

Contact

Skills

Core Skills

Key Account Relationship BuildingAccount ManagementSalesSales & Marketing

Other Skills

Business DevelopmentBusiness PlanningBusiness StrategyChannel SalesCoachingCompetitive AnalysisCustomer Relationship Management (CRM)Distributed Team ManagementFMCGFoodKey Account DevelopmentMarket PlanningMarketing ManagementMarketing StrategyModern Trade

About

Deliver Customer volume and Net Revenue for the Channel. To monitor execution of Promotions, point of sale execution & Merchandising for the Key Accounts. Also ensure in-store execution in terms of visibility, TOT deliverable in coordination with national KAMs. Customer engagement - Routine meetings with key customers, to drive joint business planning, in coordination with zonal and national teams. Drive focus packs and Brands for the channel, as identified in BP. NPD is a key focus, besides Juices and Brand Coke. Drive KRAs across channels, with high involvement in channel priorities like new acquisitions & availability across channels, etc. Drive account activation as per DEEP RED norms through the teams, and hand-holding teams in timely training and understanding of the norms. Manage team MGRs. Routine reviews, PJP setting, target management, DEEP RED executioun.

Experience

D s group (dharmapala premchand)

Key Account Manager

Dec 2023 – Present · 2 yrs 3 mos · New Delhi, Delhi, India · On-site

Key Account Relationship Building

Monster energy

Manager of Sales

Oct 2021 – Nov 2023 · 2 yrs 1 mo · Delhi, India · On-site

TeamworkMarket PlanningAccount ManagementCustomer Relationship Management (CRM)Channel SalesSales+2

Kellogg company

Assistant Manager

Aug 2020 – Sep 2021 · 1 yr 1 mo · On-site

Sales & Marketing

Hindustan coca-cola beverages pvt ltd

Modern trade

Nov 2016 – Jul 2020 · 3 yrs 8 mos · Delhi & Ncr

Key Responsibilities Deliverables include providing Coca Cola brands to National & regional key accounts managing topline and bottom line objectives of HCCBPL. The business plan has a volume buildup of 12.5 Lac physical cases with a turnover of Rs.65 Cr.
MT B2C: Dealing with Big bazaar, Easy Day, Max spar, D-mart, Spencers, Reliance, Grofers to drive visibility, activations and volumes in organized retail.
MT B2B: Wal-Mart, Reliance, Metro CNC, Leveraging Cash & Carry business as an alternative distribution opportunity to drive volumes and Numeric distribution.
B2B Deal structuring, Market intelligence, achievement of Category growth goals, Merchandizing,
Store execution, POSM planning, promo Activation, BTL in MT outlets.

Sales & Marketing

Hindustan unilever limited

Modern Trade Sales

Jan 2013 – Nov 2016 · 3 yrs 10 mos · New Delhi Area, India

Meet to category person at all modern trade retailer like Big Bazaar, ABRL (Super-Hyper),
Reliance fresh, Hyper city, Max-hyper, Spencers, Easy Day, 24*7, Nature Basket, Le Marche Metro cash and Carry, etc. and discuss about Offers, PO qty. Display the product, share of self for our Brand etc. and plan activities to increase the market share.
Make Purchase Order in all modern trade Store's
Handle NMT Standalone Outlets & Ensure availability and visibility of brand at the stores
Responsible for new product launches and availability and visibility activities.
Presenting business proposals to targeted brands on face to face meetings.
Responsible for Primary and Secondary sales Target Achievements.
Make sure that replenishment of stock in done timely.
Order takes from stores, if minimum base quantity is not available at stores.
Developing the sales plans to archive the targets.

Sales & Marketing