Jan 2025 – Mar 2025 · 2 mos · Seattle, Washington, United States

• Tested HIYA AI-powered phone application featuring a built-in assistant designed to protect users from scams, block spam, and generate call summaries with event tracking.
• Conducted usability testing with real-time users to ensure optimal functionality and user experience.

Sep 2023 – Jun 2024 · 9 mos · India · On-site

• Led UX design for the "Create with Angara" product, projected to increase revenue by $200M in 2 years
• Conceptualized 100% customization steps on the product detail page, increasing average order value by up to 170%
• Redesigned homepage, improving overall conversion by 10% and engagement by 18%

Aug 2021 – Aug 2023 · 2 yrs · India · On-site

• Led a team of 5 designers to launch 3 high-performing designer collection landing pages, increasing AOV by $1,100 in 15 months
• Co-led development of "Solitaire Design System" with 2500+ UI components using ATOMIC methodology
• Redesigned offer display banner, improving user preference by 75% through multiple iterations and user testing
• Led complete revamp of company blog pages, reducing bounce rate by 12%
• Initiated a design mentorship program, training leaders across 3 departments on design fundamentals

Jul 2020 – Jul 2021 · 1 yr · India · On-site

• Established the UX design function and built a dedicated team within Angara E-Commerce Pvt. Ltd.
• Conducted a comprehensive website audit, developing a responsive design system that reduced development time by 65%.
• Led a successful rebranding effort, implementing Agile methodologies for on-time design handoffs.
• Revamped the product customization section, resulting in a 12% increase in usage and a 30% boost in conversion rates.

Jan 2020 – Jun 2020 · 5 mos · Gurgaon, Haryana · On-site

• Designed UI/UX for gaming mobile app and website, enhancing user experience and engagement.
• Conceptualized flow of Trivia gaming application, optimizing user interaction and retention.
• Led iOS and responsive web designs for Go-live gaming application, ensuring seamless cross-platform functionality.

Jul 2019 – Jan 2020 · 6 mos · New Delhi Area, India · On-site

• Led industrial product design projects for cosmetic packaging and dispensing systems in North America and Europe.
• Collaborated with Engineers to ensure functional and feasible product designs.
• Created compelling storyboards and product pitching presentations to showcase innovative solutions.
• Designed a beauty award-winning cosmeceutical lip applicator tool “Cold Play” Launched globally for Ariana Grande's R.E.M Beauty in Nov 2021

Jun 2018 – Jul 2019 · 1 yr 1 mo · New Delhi Area, India · On-site

• Designed 20+ cosmetic applicators for top beauty brands, including L’Oreal and Estee Lauder
• Conducted primary user research and oversaw prototype development for 30+ projects
• including 8 patented designs
• Created the innovative “Concurve” lip applicator for Jeffree Star Cosmetics, launched in February 2021 and promoted to 25M+ followers on social media.

Oct 2017 – Dec 2017 · 2 mos · Kakinada Area, India · On-site

• Designed interior products for VR gaming-friendly environment at Jadooz Media Solution Private Limited.
• Traveled across India for real-life consumer interactions to enhance product design.
• Implemented innovative solutions to create an immersive entertainment experience for customers.

May 2017 – Jul 2017 · 2 mos · New Delhi Area, India

• Developed quirky tabletop accessories by blending humor and keen observation into product & graphic design.
• Collaborated with the team to create playful and innovative products for Ek Do Dhai.
• Enhanced skills in product design, graphic design, and creativity during the internship.