Nov 2020 – Nov 2023 · 3 yrs · Bengaluru, Karnataka, India · Hybrid

• Achieved recognition as a go-to design lead for high-priority fast-paced product launches at BYJU'S, spearheading successful initiatives like BYJU's Xcel Classes, Aakash Digital, Home Tuitions, OneCRM, OneDesk, and more.
• Part of the 4 member team which designed the "BYJU'S Classes" product from scratch, helping millions of students
• Led student-side projects for BYJU'S Classes, implementing strategic initiatives that significantly improved key business metrics, including attendance rates, student engagement, and join class rates etc

Apr 2019 – Oct 2020 · 1 yr 6 mos · Bengaluru Area, India

• Built new app for our field agents with an aim to document every step in field, solving operational
• issues & increase in NPS score
• Made rental agreements digital for owners & tenants which reduced costs and turn around time
• drastically
• Initiated and Designed several initiatives end-to-end in different business verticals like tenant and
• owner acquisiton

Aug 2016 – Mar 2019 · 2 yrs 7 mos · Banglore

• My core responsibility is to combine my knowledge and expertise about UX Design & the goals of the business to deliver best user experience by taking a data-led approach to UX improvements.
• Redesigned desktop website which increased conversion rate by 30% and improved page sessions,
• session duration etc.
• Optimized our checkout using urgency/trust factors
• Improved navigation in website by revamping our filters which increased usage by 2x.
• Conducted user research using surveys, user interviews, usability testing which led to new product
• ideas/strategies increasing conversion rate.

May 2016 – Jul 2016 · 2 mos · Bengaluru Area, India

• Responsible for creating sketches, wireframes, high quality mockups and illustrations for Web and Mobile interfaces.

Jun 2015 – Apr 2016 · 10 mos · Chennai Area, India

• Responsible for creating sketches, wireframes, high quality mockups and illustrations for Web and Mobile interfaces.
• Built Extranet(responsive web app) from scratch.
• Designed Askodagama mobile application which acts as Travel partner(post booking), from scratch.
• Revamped the existing mobile site solely.
• Involved in existing website revamp which involves whole product and design revamp developed from scratch (We used to call it as Stayzilla 2.0)

Feb 2015 – Mar 2015 · 1 mo · Chennai Area, India

• Involved in building Mobile Application for Stayzilla.

May 2013 – May 2015 · 2 yrs · Chennai Area, India

• Accomplishments:
• Catered to the design, PR and social media implementation requirements of 12 clients.
• Learning:
• Discipline, work allocation, setting deadlines, following a set of rules (ethics). Being a self starter, building ideas from the scratch.
• Utilising prototypes, frameworks and moodboards to improve the understanding of a design requirement and effectuates efficient use of time.
• Learning to cater designs to specific target audiences.

May 2013 – May 2014 · 1 yr · Chennai Area, India

• As part of 22 member core team, highest student decision making body in the institute, which oversees and makes final calls on all the organising aspects of saarang.
• Spearheading a team of 15 Graphic Designers, 20 media personnel, 40 members catering to logistics.
• Handled the design requirements for saarang 2014 website, developed the UI/UX design for the first ever saarang mobile application.
• Was the leader of the design team, making final calls on all the website, poster and t-shirt designs. Working in tandem with 5 other teams in Saarang, involving interactions with around 200 people.
• Structured and implemented a design policy for Saarang.

May 2012 – May 2013 · 1 yr · Chennai Area, India

• Co-founder of the media club in the institute.
• Mentoring the design teams for both the technical and cultural festivals in the institute.
• Promoting the graphic design and media activities in the institute.
• Mentored enthusiasts from every hostel for activities like VFX, Graphic Design and photography.

May 2012 – Jul 2012 · 2 mos · Chennai

• Responsible for the Branding Consultancy Solutions, Graphics Design Services and Web-Development Services, User Interface and Experience designs for all the clients of Desto which came from varied industries.
• Created all the graphical assets and explored into different technologies
• Learnt a lot about Professional Design, dealing with corporate clients,Working with a bunch of creatives