Apr 2023 – Nov 2024 · 1 yr 7 mos · Gurugram, Haryana, India · On-site

Jan 2020 – Mar 2023 · 3 yrs 2 mos · Gurugram, Haryana, India · On-site

• Role & Responsibilities:
• 1. Responsible in applying critical thinking into business or marketing briefs in developing converging strategies for Integrated and digital businesses within agency.
• 2. Leading connections planning, rooted in through rigorous research, analysis, and comprehensive brand insights of category, consumer, brand, culture, and competition.
• 3. Conducting consumer research, focus groups and surveys along with data mining and analytics of tertiary sources to build critical consumer insights.
• 4. Partnering with the clients to explore impactful marketing opportunities for the brand to deliver effective communication.
• 5. Working in tandem with specialized digital teams (e.g., media, performance, content, creative, social, search, e-commerce) to harmonize recommendations across all dimensions, ensuring a cohesive approach for the brand.
• 6. Assisting the team in crafting compelling case studies to showcase impactful brand work.
• 7. Continuously monitoring key market trends that may influence client business, enabling timely actions for both the brand and agency.
• Achievements:
• 1. I have played an integral role in securing new business mandates, including Air India, Mother Dairy, Urban Company, Apollo Tyers, and numerous others.
• 2. Have won an Agency Reporter Front Benchers 2023 Gold category award for Kohler brand for effective use of CTV through Samsung CTV solution resulting in significant increase in brand deltas. For e.g., 12% positive shift in brand favorability.
• 3. I have been honored by the organization (IA) on multiple occasions for my contributions, such as receiving the Award of Excellence from IA in 2022.

Jul 2017 – Jan 2020 · 2 yrs 6 mos · Gurugram, Haryana, India · On-site

• Role & Responsibilities:
• Managing Suzuki Motorcycle, Unicham, Hitachi, Bata & Cremica
• 1. Overseeing and executing offline domain media campaigns.
• 2. Ensuring consistent communication with clients to promptly address their needs and provide ongoing support.
• 3. Advising the client with various media solutions and opportunity to promote the brand message effectively.
• 4. Analyzing the researched data and helping the marketers to make effective decisions.
• 5. Collaborating with media buyers to secure relevant advertising slots and spaces, including negotiations and client proposals.
• Achievements:
• 1. Collaborated closely with the marketing teams of various brands, resulting in a 20% increase in brand visibility and engagement.
• 2. Successfully led and developed a team of 2 managers, enhancing their skills and productivity, contributing to a 15% improvement in project efficiency
• 3. Crafted and executed comprehensive 360-degree marketing strategies, achieving and surpassing brand KPIs.
• 4. Fostered strategic partnerships with media partners, delivering tailored media solutions that boosted brand reach.

May 2015 – Jul 2017 · 2 yrs 2 mos · Gurugram, Haryana, India · On-site

• Role & Responsibilities:
• 1. Managed flagship account, Horlicks (Glaxo Smith Kline Pharma Limited, GSK), for the agency
• 2. Analyzed research data to optimize media selection and maximize advertising campaign ROI.
• 3. Identified target audiences and assessed their characteristics, behaviors, and media preferences to refine targeting strategies.
• 4. Monitored content and promotional efforts to evaluate campaign effectiveness.
• 5. Maintained regular communication with clients, providing recommendations for optimal brand awareness mediums.
• 6. Collaborated with media buyers to secure suitable advertising placements, including negotiation and client proposals.
• Achievements:
• 1. Collaborated closely with GSK brand managers to successfully resolve brand issues and facilitate the successful launch of new brands.
• 2. Spearheaded the acquisition of new business opportunities through the successful launch of Horlicks' new variants, including Horlicks Immunity, Horlicks Big B, and Horlicks Marie. Innovatively leveraged various tools and media vehicles to exceed client expectations.
• 3. Achieved an impressive 4-5% increase in market reach, particularly in high-stress markets, through strategic initiatives and marketing campaigns.

Aug 2014 – May 2015 · 9 mos · Gurugram, Haryana, India · On-site

• Roles & Responsibilities:
• 1. Account Management: Oversaw key accounts including Amway, Radico, MTS, and Yepme.com, ensuring their marketing needs were met effectively.
• 2. Client Brief Analysis: Analyzed client briefs to develop tailored marketing plans and campaigns that aligned with client objectives.
• 3. Media Assessment: Evaluated the suitability and impact of various media channels to effectively target specific markets for client brands.
• 4. Strategic Planning: Devised and recommended comprehensive strategies to optimize media usage, driving customer acquisition, brand recognition, and maintaining brand satisfaction and loyalty.
• Achievements:
• Active participation in Media Pitches for major clients including Lhotse Foods, MTS, and Lycra (with a combined account value of approximately Rs. 20-30 Cr).
• 1. Collaborated with supervisors in the development of annual brand presentations, contributing to their strategic success.
• 2. Successfully led a team consisting of one executive and one intern, harnessing their skills to drive organizational growth while also mentoring and developing their talents for future success.

Feb 2013 – Aug 2014 · 1 yr 6 mos · Gurugram, Haryana, India · On-site

• Roles & Responsibilities:
• 1. Oversaw research for Nestle's entire chocolate product line-category.
• 2. Developed and executed plans to meet performance benchmarks.
• 3. Maintained regular client communication and collaboration.
• 4. Extracted data from various planning software platforms.
• 5. Accurately handled and analyzed data.
• 6. Ensured timely delivery of Nestle competition reports and plans.
• Achievements:
• Contributed to successful campaigns and pitches, including the launch of Alpino and campaigns for Munch.
• 1. Managed and collaborated on diverse brands, including Munch, Kitkat, Alpino, Nestea, Nescafe Sunrise, and Hotels.com.
• 2. Acquired proficiency in creating TV plans based on Cost Per Rating Point (CPRP) analysis, optimizing media strategies for effective brand promotion.

Jan 2012 – Feb 2013 · 1 yr 1 mo · Gurugram, Haryana, India · On-site

• Roles & Responsibilities:
• 1. Extracted data from various planning software platforms.
• 2. Accurately handled and analyzed data.
• 3. Developed and executed plans to meet performance benchmarks.
• 4. Ensured timely delivery of periodical reports, including competition and media analysis.
• Achievements:
• 1. Successfully managed accounts for Spice, GE, SanDisk, Sony Mobiles, HP, Virgin Atlantic, Danone, and Cleartrip.
• 2. Gained proficiency in using software tools such as TAM, MAP, and IRS.
• 3. Acquired the skills to create and evaluate TV, print, and radio plans, optimizing media strategies for client satisfaction and success.

Aug 2011 – Aug 2011 · 0 mo · Sipra Mall, Indrapuram

• The Project included:
• > On ground sales on the occasion of "six days Mahabachat".
• > Regular interaction with the customers.
• > Understood consumer behavior.
• > Pitched the customers for the products and new offers on them.
• > Looked after the billing in the cash counter.
• > Looked after the inventory arrangements on the display.

Jul 2011 – Mar 2012 · 8 mos · Greater Noida, India

• SCOP is the students committee of placements in our college. An active member of the team. The work includes:
• > Facilitating placement activities at our campus.
• > Approaching organizations to visit our campus for recruitment.
• > Taking appointments and fixing the meetings for the same.
• > Arranging Live Projects for the students of our campus.
• > Grooming students for the interviews.
• > Bridging the communication gap between the students and the college regarding placements.
• > Regulation and coordination of mock interviews in the college.
• > Strategy making and implementation for the same.

May 2011 – Jun 2011 · 1 mo · Gurgaon, India

• Worked with Lintas Media Group on Maruti Media Planning. Project included:
• > Getting an idea how media planning is done.
• > Getting compatible with various software used in media planning.
• > Suggesting the ideas for certain advertisement campaign of Maruti.
• > Assisting the employees of Lintas Media Group in their work.
• > To look after the on ground promotional activities of Maruti.
• > Survey to know the media preference of Maruti owners or prospective owners in Maruti dealerships.