Pragya Shanker

Digital Marketing Specialist

Bengaluru, Karnataka, India10 yrs 2 mos experience

Key Highlights

Generated 50M+ organic impressions across social media.
Scaled Instagram and YouTube audiences significantly.
Created impactful campaigns that drive engagement.

Stackforce AI infers this person is a skilled content strategist and social media expert in the Media and Government sectors.

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Skills

Core Skills

Content StrategyCommunicationSocial Media MarketingPublic RelationsCreative Strategy

Other Skills

Brand AwarenessBrand ManagementBroadcastBroadcast TelevisionCampaign DevelopmentCampaign ManagementClient ManagementCommunity MobilisationCommunity Mobilisation StrategiesContent ApprovalContent DevelopmentContent ManagementContent MarketingContent ProductionCopywriting

About

Generated 50M+ organic impressions across social. Scaled Instagram from 20K to 200K+ and YouTube from 30K to 100K+. And made complex topics feel human, helpful, and share-worthy. Hi, I’m Pragya. A content strategist, writer, and social + influencer marketing manager. What do I love doing? - Turning cluttered ideas into content people want to save, share, and come back to. - Contributing to social growth and storytelling for brands across fintech, lifestyle, government, and entertainment. - Creating campaigns that drive clicks + conversations. Here’s what I bring: - Platform-first strategy with business goals in mind - Clarity in storytelling, across formats - Experience working with founders, creators, and cross-functional teams - A sharp eye on what’s trending and what actually works Currently freelancing with two brands: one lifestyle, one tech. Always open to building for brands that want more than just “likes.” Let’s talk if that’s you! :)

Experience

Little rituals

Content Specialist

Jul 2025 – Present · 8 mos · Bengaluru, Karnataka, India · On-site

Ernst & young global consulting services

Analyst (Content)

Sep 2019 – Jan 2022 · 2 yrs 4 mos · Haryana, India

Developed content for IEC materials: Banners, brochures, success stories, magazines, articles, press notes, annual and quarterly reports, training modules, and concept notes
Designed community mobilisation strategies for targeted youths in Bihar as per the DDU-GKY program
Conceptualised content for collaterals to inform the masses about the provisions and achievements under the program and spread awareness about courses, training institutions, and livelihood opportunities across states
Created reports, pitches, and proposals for 5 Indian states (on behalf of EY)
Developed pitches for R&D projects in the MENA region
PACE Master Trainer under DDU-GKY

Content DevelopmentCommunity Mobilisation StrategiesReport WritingPitch DevelopmentContent StrategyCommunication

Ceed- centre for environment and energy development

Media and Social Media Officer

Feb 2017 – Dec 2018 · 1 yr 10 mos · Patna, India

Handled social media campaigns end-to-end
Organised and managed press relations and events
Designed effective social media posts to drive brand engagement
Achieved support of 50K+ missed calls on the 100% RE-Bihar campaign; got 1.7M+ social impressions
Got 150+ stories covered in major publications in Bihar and Jharkhand

Social Media ManagementPress RelationsCampaign ManagementSocial Media MarketingPublic Relations

Advantage services

Senior PR Executive

Jan 2014 – Jan 2017 · 3 yrs · Patna, India

Managed and served prestigious clients, including Coca-Cola, Care India, and Bharti Airtel
Received a gold award (Public Affairs category) at the exchange4media Group's India PR and Corporate Communication Awards (IPRCCA) 2015 for the ‘Fight against Tobacco Consumption in Bihar' campaign (Client: Cancer Awareness Society/ Campaign for Tobacco Free Kids)
Received Platinum SABRE Award for Best in Show: Tobacco Free Bihar— Cancer Awareness Society/ CTFK with Advantage Services
Gold SABRE Awards for Excellence in Public Relations Programming

Client ManagementPublic RelationsCampaign DevelopmentCreative Strategy

Star india pvt ltd

Associate Producer (Programming - Fiction)

Jul 2011 – Oct 2013 · 2 yrs 3 mos · Mumbai, Maharashtra, India

Approved stories, screenplays, supers, GO liners, and episodes to go on air
Selected the creative team and the cast (look, costumes, setting)
Served as a liaison between the channel and the production house; also liaised with directors, actors and other creative staff to successfully complete projects
Developed PR pegs and 2-minute video episodes for MasterChef India 2
Worked closely with the writers and producers in developing shows like "26/12" and "Junoon" (Life OK)
Contributed to the success of highly-rated television shows such as: Navya, Saubhagyavati Bhavah, MasterChef 2, Main Laxmi Tere Angan Ki, and Savitri

Content ApprovalCreative Team SelectionProduction LiaisonContent StrategyCreative Strategy