Filipa Canelas — Co-Founder

$15,400,000 in influenced pipeline for our B2B founders & CEOs. → The best product doesn’t always win, visible ones do. → Your competitors are building authority while you’re stuck in the shadows. → You’re missing 6-7 figures because you’re not top of mind. We fix that. Our branding approach turns B2B tech founders and CEOs into industry authorities - amplifying visibility, driving revenue, and shortening sales cycles. → Reach your ideal buyers → Close deals faster → Attract PR & podcasts → Find investment deals → Boost employer branding The Results Speak for Themselves: 💰 $320K deal closed 70% faster through LinkedIn content. 💰 $93K in paid ads saved with a single LinkedIn post. 💰 $1.8M in funding secured after building the founder’s brand. 💰 800+ CTOs reached in a single post, hitting their exact ICP. 💰 $3.2M in pipeline influenced in 2024 alone. Trusted by Founders & CEOs from: Metadata, Hootsuite, ClickFunnels, PostPilot, Mighty Networks, Zakeke, and 35+ more. What they say: ⭐ “Filipa helped me scale my social presence, structure my posts, and have real industry conversations.” — Gil Allouche, CEO @ Metadata.io (Inc5000, Series B) ⭐ “Filipa helped me turn my experience running ClickFunnels into content that performs, get on relevant podcasts, and scale my brand.” — Todd Dickerson, Co-Founder @ ClickFunnels ($100M+ SaaS) ⭐ “People finally see us again. They see my company, they see me. And that’s why suddenly people reach out to us again… which is pretty awesome!” — Leopold, CEO @ Amsterdam Standard

Stackforce AI infers this person is a B2B SaaS branding expert with a strong focus on marketing strategy and content creation.

Location: Porto, Porto, Portugal

Experience: 7 yrs 6 mos

Skills

Marketing Strategy
Content Marketing
Public Speaking

Career Highlights

$15.4M in influenced pipeline for B2B CEOs.
Closed $320K deal 70% faster through LinkedIn content.
Secured $1.8M in funding after building founder's brand.

Work Experience

Limelight

Advisor (2 yrs 3 mos)

Ad World Prime

Speaker, 2023 Edition (0 mo)

MKTK

Founder (4 yrs 7 mos)

flace

Co-Founder & CMO (8 mos)

CyberU, Inc.

Invited Marketing Expert (2 yrs 11 mos)

Education

Master's degree at Nova School of Business and Economics

Bachelor's degree at FEP U. Porto – Economics and Management

Postgraduate Degree at Digital Marketing Institute

Content Marketing Specialist at CXL

Leading Digital Transformation at MIT Professional Education

Filipa Canelas

Co-Founder

Porto, Porto, Portugal7 yrs 6 mos experience

Highly Stable

Key Highlights

$15.4M in influenced pipeline for B2B CEOs.
Closed $320K deal 70% faster through LinkedIn content.
Secured $1.8M in funding after building founder's brand.

Stackforce AI infers this person is a B2B SaaS branding expert with a strong focus on marketing strategy and content creation.

Contact

Skills

Core Skills

Marketing StrategyContent MarketingPublic Speaking

Other Skills

Content StrategySocial Media MarketingLinkedin MarketingDigital MarketingManagementLeadershipStrategic ThinkingCommunicationSearch Engine Optimization (SEO)Content ManagementCopywritingTeamworkEnglish

About

Experience

Limelight

Advisor

Jan 2024 – Present · 2 yrs 3 mos

Building the first-ever B2B creator collaboration platform for brands and B2B creators.

Ad world prime

Speaker, 2023 Edition

May 2023 – May 2023 · 0 mo

Spoke at the world's largest online advertising event for 20,000+ attendees.

Public Speaking

Mktk

Founder

Sep 2021 – Present · 4 yrs 7 mos

$15,400,000 in influenced pipeline for our B2B CEOs in 2025.
→ The best product doesn’t always win, visible ones do.
→ Your competitors are building authority while you’re stuck in the shadows.
→ You’re missing 6-7 figures because you’re not top of mind.
We fix that.
Our branding approach turns B2B tech founders and CEOs into industry authorities - amplifying visibility, driving revenue, and shortening sales cycles.
→ Reach your ideal buyers
→ Close deals faster
→ Attract PR & podcasts
→ Find investment deals
→ Boost employer branding
The Results Speak for Themselves:
💰 $1.1M influenced with a single enterprise deal with the CEOs brand
💰 $320k deal closed 70% faster through LinkedIn content.
💰 $93k in paid ads saved with a single LinkedIn post.
💰 $1.8M in funding secured after building the founder’s brand.
💰 800+ CTOs reached in a single post, hitting their exact ICP.
💰 $6.4M in pipeline influenced in 2025.
Trusted by Founders & CEOs from:
Metadata, Hootsuite, ClickFunnels, PostPilot, Mighty Networks, Zakeke, and 35+ more.
What they say:
⭐ “Filipa helped me scale my social presence, structure my posts, and have real industry conversations.”
Gil Allouche, CEO @ Metadata.io (Inc5000, Series B)
⭐ “I was able to turn my experience building ClickFunnels into content that performs, get on relevant podcasts, and scale my brand.”
Todd Dickerson, Co-Founder @ ClickFunnels ($100M+ SaaS)
⭐ “People finally see us again. They see my company, they see me. And that’s why suddenly people reach out to us again… which is pretty awesome!”
Leopold, CEO @ Amsterdam Standard

Content MarketingContent StrategySocial Media MarketingMarketing StrategyLinkedin MarketingDigital Marketing+4

Flace

Co-Founder & CMO

May 2021 – Jan 2022 · 8 mos

flace was a SaaS company committed to optimizing hybrid work.
Co-founded and bootstrapped flace to a €550,000 valuation (pre-seed), in 3 months;
Created and implemented the positioning, branding, and launch strategy;
Launched marketing campaigns across several digital channels.

Cyberu, inc.

Invited Marketing Expert

Oct 2018 – Sep 2021 · 2 yrs 11 mos

Produced 30+ hours of material on content marketing and brand building;
Taught marketers, leaders, and entrepreneurs from Fortune 500 companies (Airbus, Hitachi, and NYSE).