Tanisha Mehrotra

Business Development Executive

India5 yrs 5 mos experience
AI Enabled

Key Highlights

  • Expert in driving product lifecycle and revenue growth.
  • Strong background in B2B and B2C market research.
  • Proven ability to build partnerships and community ecosystems.
Stackforce AI infers this person is a Product Management expert with a focus on EdTech and Consumer Goods.

Contact

Skills

Core Skills

Product ManagementGo-to-market StrategyProduct StrategyProgram ManagementProduct DevelopmentUser Experience DesignMarket ResearchProject ManagementConsultingContent DevelopmentEvent Management

Other Skills

Analytical SkillsArtificial Intelligence (AI)Business PlanningBusiness StrategyClient RequirementsCommunity BuildingCompetitive AnalysisContent Management Systems (CMS)Content StrategyContent writingCross-functional CollaborationsCustomer Relationship Management (CRM)Data AnalysisDeveloper RelationsDocumentation

About

I define myself as a generalist by profession because my career journey has woven together my skills across product management, program management, PLC , consulting, relationship management and community building. At Packt, I drive revenue growth through lifecycle management, GTM execution, agile product development, and product launch, while also managing relationships and expert partnerships. In my earlier role as Associate Product Manager, I oversaw end-to-end product strategy, from ideation to execution, strengthening my grounding in portfolio management and market-driven decision-making. My experience also spans B2C and B2B market and tech research, having led strategic initiatives for Fortune 500 companies across Consumer Goods, Personal Care, Chemicals, and Infrastructure. A key highlight was developing the content strategy and SOPs for a pioneering Personal Care Insights platform, a one-stop solution for Beauty and Personal Care brands. Because my work consistently blends critical thinking, forecasting, strategy, execution, and cross-functional collaboration across industries and functions, I don’t fit neatly into a single silo. Instead, I thrive as a generalist, someone who adapts quickly, connects dots across domains, and transforms ideas into meaningful outcomes.

Experience

Game dev assembly

Program Manager | Content Admin

Jul 2025Present · 8 mos

  • An initiative by Packt
Stakeholder ManagementCommunity BuildingProgram Management

Packt

2 roles

Relationship Lead - Portfolio Growth, Expert Partnerships and Products

Promoted

Dec 2024Present · 1 yr 3 mos

  • "Creating learning ecosystem for the digital consumer"
  • Drove lifecycle of 30+ learning tech products spanning ideation, research, GTM, CRM, sales ops & revenue growth
  • Built 50+ partnerships & collaborations to scale reach and strengthen the learning ecosystem
  • Launched new product line initiatives, unlocking revenue opportunities and managing growth end-to-end
  • Product categories - Game development | Embedded Systems and IOT | Creatives & Gen AI
  • Product format: E-books | Newsletters | Events
Cross-functional CollaborationsProject ManagementPerformance MetricsStrategic PlanningDeveloper RelationsRelationship Building+11

Associate Publishing Product Manager - Revenue Growth & Product Strategist

Jan 2024Dec 2024 · 11 mos

  • Explorer: Commercial team
  • Product Categories - Web development | Creatives | Game development | Mobile development | Embedded Systems | Gen AI
  • Shipping physical and digital products your way
Cross-functional CollaborationsStakeholder ManagementUser ResearchProduct DiscoveryPerformance MetricsDeveloper Relations+8

Futurebridge

3 roles

Research Specialist - Product development

Apr 2023Jan 2024 · 9 mos · Navi Mumbai, Maharashtra, India

  • Designed the tech-innovation content strategy for a one-stop insights platform serving Beauty and Personal Care brands.
  • Developed and standardized scalable strategy and execution processes for 9+ product categories
  • Domain - Consumer goods & Retail, Personal Care and wellness, Beauty industry
User experience designCross-functional CollaborationsProject ManagementStakeholder ManagementBusiness StrategyOral Communication+11

Associate Research Specialist

Dec 2021Mar 2023 · 1 yr 3 mos · Navi Mumbai, Maharashtra, India

  • - Strategic advisory & consulting to Fortune 500 clientele spanning across - Consumer goods & Retail, Biotechnology & Lifesciences, Chemicals & Materials, Home & Personal care, Construction & Infrastructure
Project ManagementStakeholder ManagementUser ResearchMarket ResearchData AnalysisOral Communication+7

Intern - Business consulting

Jun 2021Dec 2021 · 6 mos · Navi Mumbai, Maharashtra, India

  • Domain: Chemicals & Materials technology, Consumer Goods, Personal care
  • Tech scouting | Patent scouting | Market Research | Trend analysis | Client communication
Microsoft ExcelStakeholder ManagementMarket ResearchConsultingOral CommunicationGo-to-Market Strategy+7

Freelance

Freelance- Content writer

Feb 2022Mar 2022 · 1 mo · Remote

Project ManagementOral CommunicationContent StrategyContent DevelopmentContent writingProject Planning

Eximius - iim bangalore's entrepreneurship summit

Campus Ambassador

Jun 2019Aug 2019 · 2 mos

  • Promoted 20+ events directed under the entreprenuership summit of IIM Bangalore
Oral Communication

Vaibhav edibles private limited

Intern

Jun 2019Jul 2019 · 1 mo

  • Objective: A case study of Vaibhav Edibles Pvt Ltd- Production Strategy
  • Result achieved: Increased resource utilization efficiency by 20% through analysis of 3 edible oils production strategies
Oral Communication

Entrepreneurship cell, hbtu kanpur

Associate-Event Coordinator

Jan 2019May 2019 · 4 mos

  • Spearheaded and organized the entrepreneurial event "Build your company" as a core team member at E-Summit 2019, HBTU, Kanpur
ManagementEvent PlanningEvent Management

Internshala

Student partner

Mar 2018Aug 2018 · 5 mos

  • Achieved a 20% conversion rate among college students and fresh graduates by marketing 50+ internships through targeted outreach and promotion efforts

Education

Harcourt Butler Technical University

Bachelor of Technology - BTech

Aug 2017Jun 2021

Methodist High School

Engineering Science

Apr 2017Present

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