Oct 2020 – Oct 2021 · 1 yr · India

• Managed the payments platform used for processing remittance requests from SMEs and
• Enterprise clients
• 1. Network Penetration: Developing capabilities to enable China as a remittance corridor. Estimated Remittance Volume: $20Mn/Yr
• 2. Transaction lifecycle visibility: Developed API and callback capability to communicate remittance's status updates. Reduced CS tickets by 10%
• 3. SME Portal roll out: Developed the capabilities for SME portal from the scratch. Estimated Remittance Volume: $100Mn/month
• Awarded NIUM Rising Star Award for managing the Enterprise product roadmap independently and leading multiple initiatives

Sep 2018 – Sep 2020 · 2 yrs · Gurugram, Haryana, India

• Worked on both consumer centric and platform initiatives at FreeCharge:
• 1. Personalisation Platform: User retention centered platform, with the objective of increasing CLV on Freecharge
• a. User Enablement: Developed the core capabilities of the platform for marketing and data science team to use it
• b. Product Cross Selling: Developed the algorithm to cross-sell deals from various categories onto the platform
• c. Next Txn Nudge: Nudging the user with next txn on completion of a particular txn. Exp Impact: Rs10Lakhs/month
• 2. Deals: Growth product centered around new user acquisition by bringing in offers from different brands onto our platform
• a. Product Visibility: Developed the product across Android, iOS and mSite and gained ~6000 txns/day
• b. Affiliate Marketing: Setting up business, operational and financial process, aiming generating of ~Rs 60Lakhs/year

Aug 2017 – Sep 2018 · 1 yr 1 mo · Noida, Uttar Pradesh, India

• Worked in developing a SaaS based platform in US healthcare wherein led the development of 2 initiatives
• 1. Data Platform: Developed the data platform that became the basis of the various product offerings at Innovaccer
• a. Efficient Data Processing: Increased 30% efficiency of the data engineers and reduced 50% errors
• b. User Enablement: Enabled Data Analytics and Data science team to use the platform by providing the required features
• c. Cost Optimisation: Reduced the cost of reporting analytics by shifting from Hadoop to Redshift for data volumes < 1TB
• 2. Physician Engagement: Driving better care of patients via insights to the providers leading to saving of $5000/physician

Jun 2015 – Aug 2017 · 2 yrs 2 mos · Noida, Uttar Pradesh, India

• Led the vertical of buyers wherein enhanced their engagement, conversion and lead scoring on the platform
• Initiatives
• 1. Website and Lead Mngmt: The product involved increasing the engagement of the users and hence eventual conversion
• a. Online Forms: Managing the online-forms w.r.t UI/UX and content of the forms for better relevance & conversion
• b. SEO Strengthening: Getting in more buyers for Service categories, via bringing in more content and better fulfilment
• c. Lead Generation from platforms: Getting buyer leads from Tolexo for the products not available there
• d. Lead Classification: Lead classification system based upon buyer history and product category of the posted lead
• 2. Email Marketing: Developed a technologically driven platform that segmented users and sent them personalised mailers
• a. User Segmentation: Segmented the user base on the basis of their responsiveness to various marketing campaigns
• b. Personalised Mailers: Basis the intent of the user, sent personalised content mailers to the users
• Key Achievements
• 1. Achieved a 100% growth in the yearly leads generated by the buyers coming onto the platform
• 2. Increased the buyer engagement, enquiries/100 buyers, from 15% to 20% and increased average session time by 20%
• 3. Increased the email traffic by 100% year on year, maintained a healthy open rate and CTOR of 17% and 12% resp.
• 4. Increased the seller % using IM platform for buying purposes, by 10%, leading to increased lead generation by 2%
• 5. Applauded with the "Emerging Star of the Year" award

Jun 2012 – Feb 2014 · 1 yr 8 mos · Gurugram, Haryana, India

• Product Development and Initiatives
• 1) Discerned regulatory reforms set up by regulator (CFTC) to ensure better trade vigilance and established compliance of trade booking platform with the regulatory directives within stringent timelines
• a) Developed new functionalities and workflow validations for trade booking process and existing trades; implemented them in Integrated Credit Environment (ICE, credit default swaps' trades booking platform)
• b) Liaised up with other teams to ensure correct trade information flow and completed the implementation in a span of 3 months (Jan'2013 - Mar'2013, among the first three banks to meet the first deadline)
• 2) Ideated a new process of fund management and trading supervisory and designed and implemented a new platform for viewing internal funding trades booked within RBS
• a) Interacted with traders and middle-office personnel to explore the operations pertaining to internal trades; moved 60% of total trades from the trade booking system to a new platform which made trade booking 70% faster

Jun 2011 – Jun 2012 · 1 yr · Gurugram, Haryana, India

• Product and Process Improvements
• 1) Introduced more clarity in trade volumes and trade booking through enhancement of business logic in reporting and ICE platforms that required workflow analysis of block trades
• 2) Improved testing of new business logic and modifications to existing functionality by developing a tool to identify the changes in trade message owing to incremental developments
• a) Reduced the manual testing effort required, leading to decrease in time to delivery of the deliverables by 30%