Nov 2023 – Mar 2024 · 4 mos · Remote

• Fhenix lies at the intersection of Web3 and data privacy. As part of my engagement, I'm learning about FHE (Fully Homomorphic Encryption) and its impact on Web3, GenAI, DAOs, etc.
• I'm responsible for creating content for blog posts given a brief idea of the topic, which means my research needs to be extensive. So, I read content from SMEs within Fhenix and their partner company, Zama, research papers published on data privacy in Web3, competitor content, what Web3 developers are saying on social media, and influencer opinions, and put those into a conversational, well-articulated blog post.
• I love that the marketing team is small and innovative, and highly focused on the quality of the content. Plus, I love a new challenge where I get to learn about new technologies and exercise my writing and research capabilities.

Nov 2023 – Feb 2024 · 3 mos

• All of us need a glow-up time and again, amiright?
• Kapture had come a long way- they got more focused with their business, implemented new AI use cases for their various CX solutions, and wanted to adopt a fresh, quirky, and modern brand image.
• Their website no longer reflected their new and awesome business focus, use cases, and brand.
• Kapture decided that the content would come first and then the design would follow.
• So, it was my job to create wireframes or outlines for each page on their website. After studying their internal marketing materials, discussing the new brand identity with the key stakeholders, and doing my own research about their product and audience, I built the outlines.
• Then, one fine day, I got creative and wrote creative headlines for each industry page and platform page. Headlines, such as- "Travel calories don't count. But Travel experiences do."
• I decided to front-load each page with social proof as Kapture has worked with 1,000+ enterprise clients and helped them revolutionize Customer Experience. So, KPI and ROI metrics, case study videos, and client logos came early on each page.
• Then, I added contextual data to the product's features for each industry, so that the features/benefits would look and sound different for Travel than Consumer Durables.
• I created a separate section to highlight AI/ML/GenAI use cases. And finally added FAQs to each page for better SEO.
• Attached is the case study of the process and you'll find the samples of my work with Kapture in my portfolio.

Nov 2022 – Present · 3 yrs 4 mos · Remote

• Regularly contributing B2B Copywriting related articles to the site. All articles are based on my own experience running a freelance B2B tech writing business for 6+ years.

Feb 2022 – Feb 2024 · 2 yrs · Remote

• I felt like a layperson trying to understand AIOps, Data Fabric and Log Intelligence technology for this client.
• Of course, there's nothing easy about it, even for someone with a degree in computer science.
• How did I stop feeling intimidated?
• By diving into the subject using the web and internal documents shared by my client at the beginning of our engagement.
• I asked questions, brought a unique perspective to their content and have been retained for well over a year by CloudFabrix.
• I create long-form blog posts and white papers that contextualize complex topics of AIOps, Observability, Data Fabric and Log Intelligence for CloudFabrix's buyers and users.
• I make sure the content I produce doesn't oversimplify concepts that CTOs, SREs, DevOps teams and operations teams (my client's audience) are already aware of.
• I only contextualize it so that the reader relates to it, recognizes its value and moves further in the sales pipeline.
• I work closely with the SEO person at CloudFabrix and strategically place keywords throughout blog posts and white papers to improve rankings.
• I also interview key persons at the company to get their fresh take and insights on certain subjects where there isn't a lot of information available on the internet- AIOps and observability are still nascent.
• Getting over the initial intimidation taught me that making complex technologies contextualized for your readers is actually my strong suit.
• Today, when a client needs me to write about a complex technology, I think back to this experience and tell myself the classic - "I've done it before and I can do it again."

Jun 2021 – Nov 2021 · 5 mos

• I love being challenged, but this was too much. I was to come up with a GTM (go-to-market) content strategy for this client for their new SaaS EdTech platform.
• They wanted to be ready with the content strategy and content to launch the SaaS version of their Learning Experience Platform (LXP).
• I'd never helped a client with strategy.
• I interviewed the client to learn about their ideal buyer group (5 different personas across org hierarchy), their pain points, and desires.
• I studied their internal documentation about how they were different/better than competitors, their product's features, and the functionalities they wanted to introduce in the future.
• I mapped all of this in a Spreadsheet that started with each buyer in my client's audience group, their pains, desires, the product's features, benefits and finally, content topic ideas for each user persona to see how the product would help them.
• This way, the company would always stick to their core messaging across all their content. This way, they will pointedly speak to an ideal buyer at all times.
• Is it showing that I was proud of this work? I am proud of it. :)
• Not just this, I also performed competitor content research, studying 3 of their top competitors' website, blog, and LinkedIn content going back up to 3 months.
• This competitor research helped spark content ideas the company could start implementing.
• As they were rolling out a new SaaS product, it was important to perform cold LinkedIn outreach. With all my understanding of their target audience from the GTM content strategy, I created 5 power-packed LinkedIn cold outreach messages to help my client secure their first set of customers.
• Finally, I created content pieces - case studies, articles, pitch decks, video scripts, LinkedIn posts, blog posts, and more.
• Evolving into a content strategist from a freelancer was interesting with them.
• Now, when a new client wants me to set the direction for their content marketing, I'm ready for it.

Jan 2021 – Present · 5 yrs 2 mos

Dec 2020 – Present · 5 yrs 3 mos

• LinkedIn marketing is simple in theory-
• 1. Set up a LinkedIn profile
• 2. Start connecting with potential clients in your industry
• 3. Publish content that attracts clients to you
• And yet, freelance writers struggle with it. There's a lot of free advice out there which can confuse and overwhelm you into inaction. Plus, LinkedIn isn't your WHOLE business. So, you gotta find time for it and experiment with it to find what's working.
• You can do that...Or...
• Book a 1:1 consultation with me, where I'll walk you through my content ideation process, draft posts with you, answer your questions about LinkedIn marketing, or suggest improvements in your LI profile.
• The best part is YOU decide the direction of our chat. I collect your questions before the call and come prepared with information and strategies you can use to find better leads fast on LinkedIn.
• LinkedIn is the reason I have a freelance writing business that consistently grows. I've found my ideal clients on this platform (mostly they find me).
• At one point, my mentor pointed out that I could teach other writers how I was doing it. So I started consulting writers who struggled with marketing their business on LinkedIn.
• Through 1:1 consultation sessions, I have helped writers optimize their profiles, create a cold outreach strategy, brainstorm content ideas, actively engage with other people's content, get into the right mindset so that they don't feel like an imposter when they show up on LinkedIn, and consistently publish their own lead-generating posts.
• If any of this resonates with you, DM me to book your consultation spot. I charge $200 per hour of consultation. My LI recommendations say it's worth it.
• Like this one-
• "The best part of working with Divya was her approach & strategies to view everything from the POV of your target audience, whether it be your profile or content. It truly became a game-changer for me. And I wish everyone can benefit from it as well😊✨"

Jul 2018 – Present · 7 yrs 8 mos

• 5+ years of writing blog posts, white papers, case studies, and thought leadership articles for B2B technology companies globally.
• Yes, I ask hard questions such as ‘what is the goal behind reaching this particular audience with this message and why should they care right now?’
• That’s what makes a difference between vanilla internet content and something that sticks- informs, engages and entertains an audience.
• Since there’s no one else talking here, I need to say so myself- I’m SO good at interviewing subject matter experts that your content becomes interesting…even for B2B.
• And, it helps that I know how to work with SEO professionals to make your content search friendly.
• But my expertise lies in hitting that sweet spot between highlighting your tech product's features/benefits, addressing customer pain points, and establishing your competitive positioning.
• This way, your audience knows why YOU and not another company can help them.
• Clients include ICOG (EdTech SaaS company), TEHTRIS (cybersecurity), CloudFabrix (AIOps and RDAF), Binocs (crypto tax), KiwiTech (startup software development), and several other B2B technology agencies and companies.
• I’ve written extensively about cybersecurity, AI/ML, DevOps, IoT, Blockchain and Web3.
• Portfolio at www.freelancetechwriter.com/portfolio/.
• Contact me at divya@freelancetechwriter.com.

Dec 2020 – Feb 2021 · 2 mos

• Complete overhaul of the ICOG website- a SaaS Edtech product helping revolutionize how organizations upskill and reskill with powerful analytics. I was responsible to repair and revise the existing website content across 12 pages and update marketing collateral such as case studies and create a couple of articles.
• Attached is the video folder of all website pages.

Feb 2020 – Sep 2020 · 7 mos

• Creating content for blog posts as per monthly content strategy.

Jan 2020 – Dec 2020 · 11 mos

• Creating content pieces around cybersecurity industry news. LinkedIn strategy for Executives and Company.
• Also worked on competitor strategy research to help in-house marketers devise a successful content strategy at par or better than competitors.

Jan 2020 – Apr 2020 · 3 mos

• Creating content around technology- HR tech, AI, Sales tech and more. Content for Itechseries needs to be alive with references, real world examples of products, sales, and marketing strategies, and quotes from people with authority.

Dec 2019 – Feb 2020 · 2 mos

• Helping leaders with LinkedIn ghostwriting and strategy. Creating marketing collateral such as case studies, landing pages, and video scripts.

Jun 2019 – Present · 6 yrs 9 mos · Remote

• Contributing articles about LinkedIn Marketing for Freelance Writers and Copywriters who are looking to generate leads on this platform by investing a healthy amount of time and effort. Sharing Sustainable Marketing tips and end-to-end how-to articles to make LinkedIn marketing simple for you.

Jun 2019 – Jan 2020 · 7 mos

• Creating B2B Tech content around digital transformation, Analytics, cybersecurity, BI, SAP, AI, ML, Big Data, in core industries including healthcare, manufacturing, IT services, cybersecurity products, life sciences, and more.

May 2019 – Jun 2020 · 1 yr 1 mo

• Helping IT companies get more backlinks and build executive authority/executive personal branding through guest posting initiatives.

Apr 2019 – Oct 2019 · 6 mos

• Helping Wooqer get clients and retain them with PR articles, blog posts, and case studies.
• Recently, I helped them with a website content audit and tweaked the website content at various places to add the elements of crisp and effective.

Jan 2019 – Nov 2019 · 10 mos

• Creating blog content for clients of Passion Digital largely in the Recruitment and IT space.

Jul 2018 – Jun 2019 · 11 mos

• Creating engaging and compelling long-form blogs on Robotic Process Automation, artificial intelligence, and blockchain and their implications on various industries.
• Writing in-depth pieces that are comprehensive in research and explore multiple angles of the same coin.

Mar 2018 – Sep 2018 · 6 mos

• Handling the content needs for multiple website projects.
• Creating blog posts and strategizing the content.
• Writing in-depth whitepapers that are closely related to digital marketing.
• Creating case studies for targeted audiences.

Mar 2018 – Aug 2018 · 5 mos

• Writing blogs and articles on software and technology for field service management.

Jan 2018 – Jan 2020 · 2 yrs

• Creating website copies and blogs for various firms in the Law and Finance niches.

Dec 2017 – Jan 2019 · 1 yr 1 mo

• Creating website content for Aegis Software. Innovating on Blogging ideas and bringing out fresh content after extensive research on Technology trends.

Aug 2017 – Jul 2019 · 1 yr 11 mos

• Technical blogs, press releases, case studies, website content.

Jul 2017 – Oct 2017 · 3 mos

• Viral content for the news website, mostly in the Technology niche.

Sep 2016 – Dec 2017 · 1 yr 3 mos · Nagpur

Sep 2015 – Sep 2016 · 1 yr

• Viral content writing, entertainment writing

Feb 2015 – Apr 2015 · 2 mos

• Social media posts, blogs, creative content