Todd Raphael

CEO

Los Angeles, California, United States30 yrs 10 mos experience
Highly Stable

Key Highlights

  • Increased LinkedIn followers by 330% in one month.
  • Developed and launched AI-focused video course.
  • Recognized as a top influencer in recruitment.
Stackforce AI infers this person is a leader in HR Technology and EdTech with a strong focus on content and influencer marketing.

Contact

Skills

Core Skills

Content StrategyBusiness DevelopmentSocial MediaContent ManagementInfluencer MarketingContent DevelopmentCommunity ManagementEditorial ManagementCampaign Management

Other Skills

ChatGPTCorporate CommunicationsDigital MarketingDigital MediaDigital StrategyEditorialMarketingNew MediaOnline AdvertisingOnline MarketingOnline PublishingPublicationsPublishingRecruitingSearch Engine Optimization (SEO)

About

Experience in influencer marketing, community building, partner marketing, executive communications, content strategy, content marketing, and business development. Successful, profitable conference and community management, content management, successful, profitable, content product launches, managing media professionals, managing content and multimedia, managing social media, particularly but not limited to the talent intelligence, skills intelligence, talent acquisition, edtech, analytics, and AI-for-talent/AI-for-HR fields. Very widely quoted and interviewed on recruiting/employment/job market issues in media, including several 2024-25 marketing and talent podcasts; April 2024 interview on CMN-TV in Detroit; weekly commentary segment on WJOL/1340 (Illinois); interviews on SiriusXM, D.C. radio; Los Angeles talk radio; guest on Boston AM radio; VoiceAmerica; newspapers (Wall Street Journal); websites (TheStreet.com); The Guardian, Time, Forbes, MediaWeek, Men's Health, CIO, Kansas City Star, Inc, about 40 weekly business journals, Tribune, Media Business, NYPost, Radio America. Listed by Vsource in "the only recruitment gurus you need to follow." Recipient of Western Publications Association, American Society of Business Publications Editors, Neal Award (American Business Media), and others. Named to DevSkiller's "50 Most Game-Changing Influencers In Recruitment." Interviewmocha's "Top Recruitment Thought Leaders", Glassdoor's "HR & Recruiting Thought Leaders," Seed's "top 50 HR and Recruitment Influencers," and the "Top 100 Tech and Executive Recruiters and HR Consultants."

Experience

Todd raphael & associates

Managing Director

Mar 2024Present · 2 yrs · Los Angeles Metropolitan Area · Remote

  • Was hired by one of the most prominent/largest job boards to boost its ‘thought leadership’
  • Was hired by one of the largest applicant tracking systems to create a large amount of content quickly for a marketing push
  • Was hired by a large conference company to help with marketing as well as on site
  • Helped a high-volume hiring technology company increase its LinkedIn Followers about 330 percent in one month, helped relaunch/redo its website, wrote four guides, dozens of LinkedIn posts, dozens of blog posts, helped get a speaking engagement, introduced them up with multiple influencers, recorded videos, and more, all in one month
  • Helped a recruitment advertising company, the leader in the government/education/healthcare/non-profit field, get more exposure. LI impressions rose 83 percent in month over month; reactions 233 percent; followers 133 percent.
  • Helped a leading European/American outsourcer boost traffic, improve its website, develop a newsletter, reach its potential customers, create multiple ‘guides’ to technology, consult related to its search and navigation, and more
  • Helped an edtech-learning-analytics company study its competition and where it has an opening to break through
  • Helped a leading recruitment branding company study how its messaging is resonating among its target market
  • Helped a technology company with its content strategy, positioning, messaging, content planning, events-spending decisions, influencer-marketing focus, and more
  • Researched “fraud” for a technology company, wrote related white paper, LinkedIn posts, briefing
  • Created videos for AI/talent acquisition technology company
  • Helped an AI assessment startup w/content, influencer marketing, media exposure, more
  • Marketing for talent technology/HR technology/edtech and other companies with community/events, content strategy/planning, influencer marketing, customer and partner marketing, executive communications, demand-generation content, site launches/relaunches.
influencer marketingcontent strategycommunity managementexecutive communicationsbusiness developmentcontent management+1

Skyhive ai

Head of Content

Nov 2022Mar 2024 · 1 yr 4 mos · Remote

  • For this Generative AI company, years prior to the OpenAI/ChatGPT launch, created strategy for and carried out exponential content expansion. SkyHive is an edtech / work-tech in the talent intelligence / skills intelligence field, an AI-based operating system used by large companies and governments, as well as schools/higher education. Created and expanded influencer marketing; customer marketing; partner marketing; demand-generation content, public-sector marketing, public relations, and more. Simplified company messaging. Traffic, name recognition, social-media followers (20 percent YOY), awards, and every other metric rose sharply. Company sold to Cornerstone OnDemand.
content strategyinfluencer marketingcustomer marketingpublic relations

Eightfold

Head of Content

Nov 2019Nov 2022 · 3 yrs · Greater Los Angeles Area

  • Years before the Generative AI movement, helped bring in major military and private-sector customers for this AI company in the talent intelligence/ skills intelligence field, created and ran influencer marketing; developed partnerships in the industry; worked on integrated marketing; developed and launched "Talent University" video course about AI for talent; and led and managed content resulting in sharp increase in traffic and leads. Led development of multimedia content, including white papers, videos, infographics, case studies, co-hosting webinars, and more. Wrote executive communications such as letters from CEO, and ghostwritten external articles for Fast Company and elsewhere. Page views rose 71 percent YOY, with the blog almost doubling, with the average time on page up 30%, and the bounce rate improving.
influencer marketingcontent developmentpartnership development

Ere media

Editor in Chief / conference planning/managing/organizing

Oct 2005Nov 2019 · 14 yrs 1 mo

  • Conference planning/strategy/management. Community management. Business development/audience development, content management, marketing through use of social media (LinkedIn, Quora, Twitter, YouTube, etc.) managed videos, podcasts, website analytics, social media, more. Redesign of publications.
conference planningcommunity managementcontent management

Crain communications

Online Editor

Jun 1998Oct 2005 · 7 yrs 4 mos

  • Editorial management, conceived of and launched highly successful products, created new website sections, newsletters, products, that led to highly successful sales. HR/benefits/learning/recruiting publication.
editorial managementproduct launch

Porter novelli

Campaign/media management

May 1997Jun 1998 · 1 yr 1 mo · Irvine, California

  • Worked on a Fairfield, California, political campaign, managing the press operation of that Fairfield campaign, securing against-the-odds editorial board endorsements of the local papers, winning the campaign, and an award from the Public Relations Society of America. Joined campaign down about 60% in the polls, ended up winning by a few votes.
campaign managementmedia management

National restaurant association

Government Communications

May 1994May 1997 · 3 yrs

  • Editorial management, online editorial management to help push organization online.
editorial management

Track & field coach for virginia youth

Assistant Coach

May 1993May 1996 · 3 yrs · northern Virginia

Chambers associates

Legislation/lobbying

May 1993Jun 1994 · 1 yr 1 mo

  • Lobbying-related work for healthcare, telecommunications, and other clients.

Education

The Practical Marketer - Moz

One Report — Endless Ideas: Crafting a Quarter's Content with Smart Repurposing

Mar 2024Mar 2034

Wix

Live SEO Audit w/AI

May 2024May 2024

WebMechanix

How Google's SGE update will impact your SEO (and what to do about it)

Mar 2024Mar 2024

The Practical Marketer

How to future-proof your content with AI

Feb 2024Feb 2024

The Practical Marketer

How to Use LLMs to Power Your Entire Content Strategy

Feb 2024Feb 2024

S&G Content Marketing

Jun 2023Jun 2023

Noble Work Foundation

ChatGPT

Feb 2023Feb 2023

Ohio Wesleyan University

BA — Politics and Government

Jan 1989Jan 1993

Linkedin Learning

Using AI as Your SEO Assistant

Feb 2024Present

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