Astha M.

CEO

South Delhi, Delhi, India13 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years of product management experience.
Expert in creating data-driven product strategies.
Proven track record in mentoring product teams.

Stackforce AI infers this person is a Product Management expert in B2C sectors, specializing in consumer-centric solutions.

Contact

Skills

Core Skills

Product ManagementProduct StrategyBusiness StrategyProject ManagementEngineering

Other Skills

Business AnalysisBusiness DevelopmentCC++Category ManagementChange ManagementClient NegotiationCollaborationControl System DesignCross-functional collaborationData AnalysisData Driven StrategyLeadershipManagement ConsultingMicrosoft Excel

About

Product enthusiast with 10+ years of experience in creating product vision, strategy and roadmaps to build, launch & scale consumer centric products/ features. For me, seeing a product/ feature, which solves real user problems come to life is the most satisfying and thrilling part of product management. Equally exciting is guiding the product throughout its execution cycle and driving an effective go-to-market. I am passionate about working on ambiguous problems, unlocking roadblocks, detailing solutions, aligning stakeholders and collaborating with cross-functional teams to launch/ scale products that connect business and technology to solve user pain points. My work as a PM gives me an opportunity to not just look at the big picture but also be detail oriented. Other than consumer focus, being data driven helps me learn and refine products/ features in an agile manner.

Experience

Info edge india ltd

4 roles

Vice President- Product Management

Promoted

Apr 2023 – Present · 2 yrs 11 mos

Leading “Buyer Experience” for 99acres.
Experienced in driving teams to build consumer centric products like search and discovery platforms, recommendations and personalization engines, profiling users, offsite content communications systems
Skilled in carrying out extensive user study, creating product vision & strategy, working with cross-functional team to align product goals with overall business vision, creating roadmaps to build, launch & scale consumer centric data driven products
Mentoring a team of PMs, with focus on developing career pathways for better growth and retention

Product DevelopmentProduct ManagementTeam LeadershipBusiness StrategyData AnalysisProduct Strategy

Associate Vice President- Product Management

Promoted

Apr 2021 – Mar 2023 · 1 yr 11 mos

Senior Product Manager

Promoted

Apr 2019 – Mar 2021 · 1 yr 11 mos

Product Manager

Feb 2018 – Mar 2019 · 1 yr 1 mo

Accenture strategy consulting

2 roles

Associate Consultant, India Business

Jul 2016 – Jan 2018 · 1 yr 6 mos

Data Driven Strategy & Product Management
Worked in collaboration with CXO level client stakeholders for designing solutions for of multiple Fortune 500 companies
Designed and implemented pricing & merchandising system for high end global fashion brand retailer
Design and Set-up of automation hub for major American EPC firm
Conceptualization and implementation of “Intra company resource management platform” for leading Indian infrastructure company

Data Driven StrategyProduct ManagementCollaborationSolution DesignBusiness Strategy

Management Consulting Intern

Apr 2015 – Jun 2015 · 2 mos

Worked with a leading Indian EPC Firm on their Profitability Maximization Strategy. Led discussions with external agencies & vendors to design & implement end to end strategies.

Forum for industry interaction (fii), iim ahmedabad

Student Consultant

Jun 2015 – Feb 2016 · 8 mos

Worked with an e-Education Sector Start-up to design their B2C Digital Marketing Communication Strategy. Won the project against 10 teams through 3 rigorous proposal assessment rounds with the client founders. At the end of the project was ranked 1st with cash price (Rs.75,000) post 4 rounds of evaluation by client and professors

Bharat heavy electricals limited

Design Engineer

Jul 2011 – Jun 2014 · 2 yrs 11 mos · Project Engineering Management, Noida

Project Engineering Management
Led control system design for programmatically controlling BHEL’s first super-critical thermal project
Project interface for clients, consultants, 10+ project sites (India & Abroad), manufacturing units and vendors
Negotiated with clients to obtain quick client-approvals on designs & to facilitate timely downstream engineering

Project EngineeringClient NegotiationControl System DesignProject ManagementEngineering