Dec 2020 – May 2023 · 2 yrs 5 mos

• Helping Brands and Sellers reach high intent Flipkart traffic through contextual ads.

Aug 2019 – Dec 2020 · 1 yr 4 mos

• 1) Responsible for Flipkart Wholesale's supply chain charter in its launch for Grocery and Fashion categories. Solved for retailer experience, supply chain speed and cost throughout the horizontal supply chain product stack.
• 2) Solved for serviceability (express and slotted deliveries) for Flipkart quick as a part of its launch.

Jan 2018 – May 2019 · 1 yr 4 mos · Bengaluru Area, India

• 1) Led exchange side product management with a focus on matchmaking and pricing.
• 2) Led supply side product management with a focus on better experience, retention and acquisition.

Aug 2016 – Dec 2017 · 1 yr 4 mos

• Led a team of product managers & support personnel and contributed individually to Applift’s upcoming suite of demand side mobile performance advertising product (DataLift360).
• Spearheaded product evolution from scratch of a one of a kind mobile advertising platform which homogenously combines mobile advertising channels on one platform (Datalift360).
• Led automation of migration process which resulted in seamless migration of hundreds of clients with inflight business activity from the legacy to the new platform (Datalift360)
• Led new complex product initiatives such as playable ads and view through installs end to end which became consistent revenue contributors within a quarter of their launch.
• Distilled user feedback into actionable improvements in complex machine learning & deep learning based data science projects such as impression to install prediction models leading to immense benefits in terms of revenue and operational time of internal team members.

Nov 2015 – Jul 2016 · 8 mos

• Product manager and owner for Applift's Real Time Bidding (RTB) based demand side platform (DSP) & Audience management platform (AMP), both primarily focused on performance mobile advertising and also covering certain aspects of branding through mobile advertisements.
• Introduced OpenRTB compliant product improvements such as Private Marketplace (PMP) bidding, Rewarded videos, Advertiser’s audiences which have become major revenue contributors.
• Stabilised the RTB platform covering the platform's end to end aspects from UI/UX, data engineering & data science which led to a 4X jump in monthly revenue.
• Led product feature prioritisation across different RTB based business verticals (Mobile user acquisition, Retargeting, Self serve whitelabel enterprises) .
• Managed product expectations across a diverse set of stakeholders belonging based out of Germany, Korea, US and India.
• Setup scrum and agile processes across a cross functional team of developers and support processes to facilitate smoother business-tech coordination & clear prioritisation of support issues.
• Part of Applift's "International Training Program" awarded to top performers.

Nov 2014 – Nov 2015 · 1 yr · Gurgaon, India

Dec 2013 – Jul 2014 · 7 mos

Mar 2013 – Dec 2013 · 9 mos · Noida Area, India

• Worked with Paytm(Tickets) on their online bus tickets venture,
• End to end ownership of the product.
• Led product vision and day to day operations.
• Defined product specifications which increased conversions by 3X.
• Decreased manual product intervention & streamlined operations processes to reach operating profitability.
• Evolved user experience constantly by making agile product improvements.
• Carried out offline (on ground) & online surveys to improve post fulfilment customer satisfaction & any operational pain points.
• Worked on Paytm’s wide array of mobile apps,
• Managed Paytm's mobile apps on all targeted mobile platforms - Android, iOS, Blackberry (BB10 and previous OS versions), Java Non Touch (Symbian), Java Touch (Asha).
• In depth research into the nuances of each and every platform to create mobile applications which abided by high standards of user experience, and maintained consistency across platforms in terms of offerings as possible.This involved finding solutions to circumventing platform limitations to enable secure and easy payments and thus gaining consumer trust.
• Also managed post launch business expectations primarily by gaining insights into consumer pain points to prioirtize features to evolve the apps between launch cycles.
• Was a part of Paytm's marketplace team,
• Created the first ever PRD for Paytm marketplace’s backend.
• Looked into all aspects of procurement, delivery, inventory management to arrive at an all encompassing product solution.
• Led One97's operator billed android app product development for foray into overseas markets
• Managed carrier billed white label android gamestore for Middle east Asian & African markets
• Led the translation and procurement of apps in non-english languages including RTL ones such as Arabic.
• Created and managed carrier billed white label social sports & glamour content android apps for African and middle east Asian market