Oct 2011 – Sep 2012 · 11 mos · Bengaluru, Karnataka, India

Jun 2010 – Sep 2011 · 1 yr 3 mos · Bangalore

• Head the Marketing initiatives of redBus

Jul 2008 – Jun 2010 · 1 yr 11 mos

• Woolite (Leading Detergent in Laundry Care)
• Financial
• Plan and execute the P&L- Delivered 13% growth over plan in 2008 and 8% in 2009
• Improved brand profitability by 400 bps over the course of 2 years
• Total Managed business- $150MM in Gross Sales (end 2009)
• Communication
• Executed a 3 year celebrity endorsed media campaign involving TV, Print, PR and In-Store
• Developed and executed six TV and Print copies working closely with media agencies.
• Repositioned the brand to a value proposition in face of the tough economy
• Market Research
• Work closely with Market research team and agencies (AC Nielsen, BASES etc.) to understand and develop consumer insights for developing media strategy and product development
• New Product Development
• Led New Product Development working extensively with cross functional teams (R&D, Supply, Sales)
• Launched Concentrated Detergent, Environment Friendly low cost pack, and a new detergent variant
• Tracking and ensuring smooth running of the business
• Monitor and react to everyday challenges in the market from competitors like Tide, All & Surf.
• Deliver on market share targets- Gained shared in both the years (+ 650 bps)
• Explore and implement cost saving measures- Delivered more than $1.50 MM in bottom line savings- Reduced the number of SKUs, Minimized obsolescence and implemented other cost saving measures

Jan 2007 – Jun 2008 · 1 yr 5 mos

• Air Wick (Leading Brand in Air Freshening)
• Assist Brand manager in executing the year plan- Over delivered on budgeted plan by 7%
• Monitor and track business through the usage of databases like AC Nielsen
• Lead a cross functional team to launch a new premium format for Air Freshener
• Executed cross brand promotion during 'Holiday Season' contributing to $27MM in Gross Sales
• Assist Brand Manager to develop advertisement and field researches

Jun 2004 – Dec 2006 · 2 yrs 6 mos

• Delivered +15% growth in both the years
• Doubled the size of Harpic business in 1 year through rapid distribution gain.
• Dettol Soap share doubled in Hyderabad market through improved coverage and service
• Improved the financial health of distributors through proper implementation of company's policy in inventory, receivables and expenses
• Successfully met the key parameters for all new launches. (Easy Off, Lysol, Dettol Soap, Mortein Can )

Jun 2001 – May 2002 · 11 mos

• Assisted in Production & Planning of the raw material supply to steel manufacturing division