Simran Walecha

Digital Marketing Specialist

Gurgaon, Haryana, India8 yrs 2 mos experience

Most Likely To Switch

Key Highlights

Expert in managing and optimizing paid social campaigns.
Proven track record in digital marketing across multiple platforms.
Strong analytical skills with a focus on performance reporting.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in Paid Media and Campaign Management.

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Skills

Core Skills

Digital MarketingPaid Social AdvertisingSearch Engine Marketing (sem)Paid Search Strategy

Other Skills

A/B TestingBacklink AcquisitionBing AdsBudget PlanningCampaign ManagementCampaign OptimizationClient RelationsContent MarketingCopywritingCustom Event CampaignsData MaintenanceDigital MediaGoogle AdsGoogle Ads EditorGoogle Adwords Professional

About

Been in digital marketing since 3 Years now.

Experience

8 yrs 2 mos

Total Experience

2 yrs

Average Tenure

3 yrs 3 mos

Current Experience

Publicis groupe

Associate Manager - Paid Social

Jan 2023 – Present · 3 yrs 3 mos · Gurugram, Haryana, India · Hybrid

Paid Social Expert with hands-on experience managing and scaling campaigns across META, Snapchat and LinkedIn for Adobe APAC.
Own budget planning and daily spend management, ensuring efficient pacing and maximum return on ad spend (ROAS).
Prepare and deliver weekly/monthly performance reports with actionable insights to stakeholders and clients.
Lead and implement new testing strategies like A/B Testing for creative, copy, audience segments to continuously improve campaign performance.
Execute Custom Event based campaigns and optimise toward those events using custom pixel tracking.
Actively building relations with client and oversee and own the channels end to end.

Paid SocialCampaign ManagementBudget PlanningA/B TestingCustom Event CampaignsClient Relations+2

Publicis sapient

2 roles

Media Analyst L2

Promoted

Oct 2021 – Dec 2022 · 1 yr 2 mos · Gurugram, Haryana, India

Managing Paid Search Campaigns for the client GSK EMEA (Markets- UAE, Saudi Arabia, Spain & Portugal)
Leading MEA & SEU Region for Paid Search GSK
Daily monitoring campaigns & optimizing them so that they achieve their goals.
Communicate key insights and findings from the optimizations & changes across the accounts.
Create Media Plans for the client.
Setup & plan special campaigns like Discovery, Pmax & e-commerce campaigns
Work closely with the stakeholders in the aim for delivering the best campaign performance.
Work on PCA & QBR Reports.
Directly working with GSK Spain & Portugal Clients.

Paid Search CampaignsMedia PlanningCampaign OptimizationStakeholder CommunicationSearch Engine Marketing (SEM)Paid Search Strategy

Media Analyst L1

Dec 2020 – Sep 2021 · 9 mos · Gurugram, Haryana, India

Setting up & managing Paid Search Campaigns for the client GSK EMEA (Region- CEE & MEA).
Daily monitoring campaigns & optimizing them so that they achieve their goals.
Communicate key insights and findings from the optimizations & changes across the accounts.
Create Media Plans for the client.
Work closely with the stakeholders in the aim for delivering the best campaign performance.

Paid Search CampaignsMedia PlanningCampaign OptimizationStakeholder CommunicationSearch Engine Marketing (SEM)Paid Search Strategy

Groupm

Media Executive

Jul 2019 – Nov 2020 · 1 yr 4 mos · Gurgaon, Haryana

Monitor and report on Search campaigns
Set-up campaigns according to guidelines
Ensure data maintenance and integrity of campaigns and dashboards
Provide performance reports, valuable insights and optimization suggestions to the clients

Search Campaign MonitoringData MaintenancePerformance ReportingSearch Engine Marketing (SEM)

Adlift india

Digital Marketing Analyst

Nov 2017 – Jul 2019 · 1 yr 8 mos · Gurgaon, India

Developing and managing Content Marketing, Influencer Marketing and Infographics campaigns for our clients based in US & PAN India.
Getting backlinks from premium and high end blogs, magazines, news sites through bloggers outreach process.
Keep track on monthly expenditure done on content marketing campaigns.
Work on campaigns from different industry like Technology, Finance, Travel, Lifestyle etc.
Work on clients like: Shopify, Max Healthcare, Future Generali, Yatra, ICICI Lombard etc.
Well versed with tools such as: SEMrush, AHREF, Similar Web, Google Keyword Planner etc.

Content MarketingInfluencer MarketingBacklink AcquisitionCampaign ManagementDigital Marketing

Jabong

Digital Marketing Intern

Jun 2016 – Aug 2016 · 2 mos · Gurgaon, India

Exposure to various aspects of digital marketing such as social media, search engine marketing, organic search engine optimization and web analytics. Learning these objectives where achieved through training, observation and under close supervision with constructive feedback.

Digital MarketingSocial Media MarketingSearch Engine Optimization