Nov 2019 – May 2021 · 1 yr 6 mos · Tallinn

• Relocated to Estonia to join INZMO, an emerging insurtech startup, with the goal of bringing meaningful design impact to an industry still evolving in the tech space.
• Took on a wide-ranging and strategic role—leading early direction-setting, discovery work, and helping to establish the design practice from the ground up in close collaboration with the founders.
• Led the end-to-end redesign of the company’s website and rebranding, including content strategy, web app design, mobile app design system and the claims platform—delivering a best-in-class claims resolution experience. Also played a key role in the launch of rental insurance in Germany and everyday product and strategy decisions.
• INZMO was recognized as Insurance Shaper of the Year 2019 and listed among the Top 100 Global Insurtechs.

Dec 2017 – Jul 2019 · 1 yr 7 mos · Mumbai, Maharashtra, India

• Contributed as a core member of the design team at Disney+ Hotstar — India’s biggest and favourite video platform bringing smiles and a sense of community for hundreds of millions.
• Worked across the design system, full mobile and web app redesign, and the creation of social gamification and immersive viewing experiences across mobile, web, and television platforms.
• Led the revenue growth design efforts, focusing on subscription tiers, conversion flows, and enhancements to the ad experience. Spearheaded the subscriptions and payments UX roadmap for a platform serving over 350 million users in India 🇮🇳.
• Played a key role in establishing the design stack, communication strategies, funnel analysis dashboards, and high-conversion assets—including paywalls, landing pages, and catalog optimizations—all aimed at driving revenue and subscription growth.
• Disney+ Hotstar is now the leading paid subscription product in India, with design playing a pivotal role in that success.

Jul 2016 – Dec 2017 · 1 yr 5 mos · Mumbai Area, India

• Designed a new chatbot-based application along with several unique, industry-differentiating features for social media engagement automation—focused on enabling creators to grow big on their platforms in the most efficient and smart-automated way with the shape and design of the app informed by deep customer research and behavioral insights.
• Crowdfire was a widely-used social media growth platform with a global user base of over 20 million influencers, creators, artists, and small businesses. In addition to product design, Additionally, I led creative communication efforts, including newsletters, blog branding, illustrations, and content design, to actively engage and retain this diverse customer base.

Jul 2015 – Jun 2019 · 3 yrs 11 mos · Kanpur Area, India

• Designed an award-winning, nationally recognized interactive peer-learning and awareness tool for children aged 8–12, aimed at educating them about sexual abuse. The tool addresses deeply rooted, underserved grassroots issues and is grounded in extensive research into socio-economic, familial, and psychological factors.
• Developed over several years in collaboration with doctors, psychologists, child care professionals, educators, social workers, and families from diverse economic backgrounds, the product has undergone multiple rounds of user testing. It has been reviewed and approved by the National Commission for Protection of Child Rights (NCPCR) and specialist panel of subjects matter experts in India.

May 2015 – Jul 2015 · 2 mos · Pune Area, India

• Assisted the team in illustrations, communication content design, strategic branding, packaging and positioning projects for notable brands and premium lifestyle products.

Jul 2013 – Jun 2014 · 11 mos · Raipur

• Worked on additions in urban design guidelines for the city of Naya Raipur – India's first truly integrated planned smart city.
• Owned building permission scrutiny for incoming commercial and residential projects proposals by a thorough understanding and knowledge of national and state building rules, bye-laws, permissible built areas, safety compliance and accessibility.
• As a part of my training, audited and shadowed the day-to-day work of NRDA’s planning team including village development planning, site visits, ethnographic research, sector planning, and presentations for project bids and proposals by India’s top architects and builders.

Jan 2013 – Jan 2016 · 3 yrs

• Helping small and medium sized businesses with visual communication and content strategy for promotions, sales and marketing campaigns.

Oct 2012 – Mar 2013 · 5 mos · Gurgaon, India

• Residential and commercial projects.