Jan 2019 – Mar 2022 · 3 yrs 2 mos · Gurugram, Haryana, India

Mar 2018 – Jan 2019 · 10 mos · Hyderabad, Telangana, India

• Lookvine aimed to provide a new visual shopping experience for fashion enthusiasts and helps customers shop for a look via interacting with rich media. I worked on defining new shopping experiences where images and videos play a central role in search and make style discovery more intuitive.
• As Product Leader, responsible for defining the strategy, developing the product requirements and owning the execution.
• Led a cross-functional team comprising of UI Designers, Engineers, Digital Marketing folks, Content-writers.
• Engaged with Fashion leaders and influencers worldwide

May 2016 – Feb 2018 · 1 yr 9 mos · Hyderabad, Telangana, India

• Growth-oriented project by leveraging Plugin ecosystem on Desktop Bowsers(Chrome,Firefox) to provide increased user engagement and higher conversions on Mysmartprice.com
• Resulted into a combination of Browser Plugins with combined 10million+ Downloads
• 2 Browser Plugins were amongst Top 5 Most Downloaded as well as Max. Active Users for Shopping Category in India
• Key Responsibilities:
• Work closely with the Tech Lead and provide product leadership to a established team of software engineers and UI/UX designers.
• Building a Users' DMP that allows for efficient content distribution and monetisation.
• Setting up Lifecycle email program from point of signup for building long-term customer relationship and higher conversions.
• Creating in-depth user segmenting for targeted user engagement on various marketing platforms including social media
• Bridging the technical possibilities and business requirements to design a product that our customers love.

Jun 2014 – May 2016 · 1 yr 11 mos · Hyderabad, Telangana, India

• Worked on various features (conceptualization and implementation) across complete Product life-cycle from User Acquisition to Retention.
• Responsible for UI/UX framework, User Acquisition and Lifecycle Email Campaigns to boost retention and conversions that helped in achieving 200% product conversions (sales) for targeted User Segments.
• Key Responsibilities:
• Managing and execution of product road map
• Market Analysis and High level requirement analysis
• Feature optimisations and prioritisation
• Authoring Product Requirements Documents
• Cross-functional interactions with Engineering, Sales & Marketing

May 2013 – Jul 2013 · 2 mos · Noida, India

• Worked on structuring effective business proposals and coordinating client engagement for the Startup focused on developing innovative products for enhancing Human Brain Health and Fitness.
• Brought first 30 clients of the startup within 3 months Internship.
• Established PR contacts resulting into 10 published Articles in various Daily News websites and Newspapers
• Skills/Tools : MS Powerpoint, MS Excel

Oct 2011 – Mar 2012 · 5 mos · Roorkee, India

• Organised technical competitions, workshops and guest-lectures, coordinating with a team comprising of 800 students,18 departments and 13 hostels spanning across two different campuses of IIT Roorkee.
• Cognizance 2012 gained national acclaim, achieving participation of 4000 students with overall footfall of 8000 students from all corners of country.