Surabhi Wadhwa

Product Manager

San Francisco, California, United States11 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led design for award-winning e-commerce app.
Grew educator base from 200 to 2000 in 4 months.
Improved app ratings from 3.5 to 4.5 stars.

Stackforce AI infers this person is a Product Designer with expertise in EdTech and E-commerce.

Contact

Skills

Core Skills

Product DesignUser Experience Design

Other Skills

Adobe Creative SuiteAdobe IllustratorAdobe Indesign CCAdobe PhotoshopAndroidConcept DevelopmentDesign StrategyFigmaIllustrationInformation DesignInteraction DesignPrinciplePrototypingSketchSketching + Wireframing

About

Having worked as a product designer for six years, I have a multidisciplinary skillset which integrates user understanding with product thinking and creative know-how. My experience in ed-tech made me realize my passion for technology that is not only people-focused but also impacts social change. I believe that designers are the bridge where people's needs meet organizations and have the power to create a better future. I'm determined to have a positive impact by creating digital tools that empower people to help themselves.

Experience

Google

Interaction Designer

Dec 2019 – Present · 6 yrs 3 mos · San Francisco, California

Unacademy

Lead Product Designer

Jan 2017 – Jun 2018 · 1 yr 5 mos · Bangalore, India

Defined product vision and strategy with founding team members
Grew product team from 1 to 5 designers and managed 2 direct reports
Built educator base from 200 to 2000 (4 mos.) by conceptualizing and designing Unacademy Educator App (Android)
Unacademy—An online learning platform which makes education accessible to lower and middle class India (50 employees, 500,000 registered users)

Product DesignUser Experience Design

Flipkart

3 roles

Senior Product Designer

Jan 2016 – Aug 2016 · 7 mos · Bangalore, India

Design owner for Flipkart Online Shopping App (iOS)—2M active users
Executed and managed end-to-end customer experience which led to an increased App Store rating of 4.5 from 3.5 stars
Flipkart—India’s biggest e-commerce company, acquired by Walmart in August, 2018 (30,000 employees, 100M registered users)

User Experience DesignProduct Design

Product Designer II

Promoted

Apr 2014 – Dec 2015 · 1 yr 8 mos · Bangalore, India

Planned execution roadmap in partnership with Product Leadership and managed resource allocation for 8 designers
Designed Flipkart Online Shopping App—selected for App Store Best of 2014
Drove $1.1 million in incremental revenue through design of Notifications

Product DesignUser Experience Design

Product Designer I

Jun 2012 – Mar 2014 · 1 yr 9 mos · Bangalore, India

Increased conversion by 8.9% through Checkout flow redesign (web)
Reduced calls to customer support by 9.72% through post-order experience
Increased order conversion by 6.3% and revenue per visit by 3% through mobile site design

User Experience DesignProduct Design