Jun 2025 – Present · 11 mos

• As Sr Director of Engineering of eCommerce at Adobe, I lead the India eCommerce org focusing on development of high-performance eCommerce capabilities supporting a large part of Adobe's annual business and hundreds of millions of monthly active retail, SMB and enterprise users globally. My extensive expertise spans the end-to-end platform, including Identity and Authentication, Payments, Fulfillment, Provisioning, Access Control, OEM management, Channel strategy, Marketplaces and Operations. At Adobe, I've played a pivotal role in transforming our eCommerce ecosystem from perpetual licensing to a subscription-driven model, enabling robust growth and new business opportunities. Currently, I am deeply engaged in the evolution of eCommerce platforms to support Generative AI-first businesses, architecting scalable, secure systems that empower new digital experiences and maximize monetization potential in an increasingly AI-driven landscape.

Feb 2019 – Aug 2025 · 6 yrs 6 mos

Feb 2015 – Jan 2019 · 3 yrs 11 mos

Feb 2013 – Jan 2015 · 1 yr 11 mos

• Adobe is spearheading the migration of software delivery and consumption to a hybridized optimal combination of software delivery on Desktop or the Cloud (where appropriate). With this, there is a business model migration from perpetual software licensing to subscriptions for individuals, teams or enterprises. As an Engineering Manager in the Creative Cloud Out-of-the-Box Experience (OOBE) team i lead several key components of the Creative Cloud that enable how customers buy, renew, receive and provision Adobe software.
• My responsibilities range across several components of the Adobe Creative Cloud, at an aggregate level they can be summarized as :-
• License Management and Activation Service - the service that lets products validate and activate licenses for genuine products, and preventing false activation.
• Creative Cloud Membership (CCM) for Teams UI Orchestration and Team Management UI - a highly available AWS based service that enables customers to interact with Adobe when buying CCM Team and distributing it within treams
• Other Creative Cloud Components - there are several other Creative Cloud components that create the OOBE for Adobe. My team is involved with and interfaces with several other components that bring the Creative Cloud experience to customers.

Nov 2011 – Jan 2013 · 1 yr 2 mos

• As Engineering Manager for Flash Builder I have the responsibility to drive the creation of new workflows that enable and excite developers targeting the Flash Platform to be more productive and creative. This involves driving feature development as a part of the larger Flash Builder program, driving innovation for new areas that the product is going to be used for. I work with customers, partners and product management to enable creation of the right product by exploring customer segment needs, value delivered to each segment, driving engineering to align with requisite positioning, etc.
• Additionally, I am also responsible for the sustenance of the Adobe Flex SDK, the SDK that Adobe delivered before the product was donated to Apache.

Mar 2007 – Oct 2011 · 4 yrs 7 mos

• As Engineering Manager for Developer Evangelism I lead a team of technology specialists who drive excitement around the Adobe developer products. My team is responsible for building high performance showcase mobile applications and games for iOS, Android and Playbook and enterprise RIAs and eventually enabling developers to gain expertise in these technologies so they can emulate the high fidelity experiences.
• I have also led developer marketing activities for building visibility, buzz and awareness across technology and business leaders through various programs and large events in India (e.g. the Adobe Flash Platform Summit, Adobe CEM Conclave, 2011)